Part #1 Describe the company’s strategy

Part # 1.1 Mission/Vission/Values Jellice Co Ltd

What they say:
Our company should always be at the forefront of the
times, and we are a group that is proud to contribute to
the happiness of all people.

Man. Philosofy/ aka Mission

What they say:

By mixing internal and external wisdom, we will open up
the possibilities of gelatin and collagen in a tenacious
and supple manner, and make all our partners and us
smile.
Vision

What they say:

Make everyone happy. Act for the smiles of our
customers, families, communities, and colleagues with
whom we work.

Extreme quality. As a manufacturing professional, aim

for height without being satisfied with the current
situation.
Core. Values

Continue to evolve. Unless you give up, the possibilities

are endless. Foster tradition and innovation without
being bound by stereotypes.

Enjoy work. Trust your peers and collaborate for the

whole on your own initiative.

Manufacture and sale of various gelatins, collagen peptides, carrageenan p

industrial, etc., and mail-order sales of in-house developed products
Main Activity
Part #2 How well is the strategy reflected in the company’

Establised 29 October 1941

Capital stock 100 million yen/ 793863.71
Number of employees EUR
90

Production capacity 15,000 tones gelatin and

Locations collagen
5 (Netherlands, China, India,
Japan, Taiwan)

Strategy Comparison

Financial Info
 Jellice Co Ltd Nitt
https://www.nitta-g

What they mean: What they say:

To predict and quiqly adopt new trends in jelatin & Based on a spirit of empathy and sincerity, we, the mem
collagen indusrty Family, are dedicated to the development of our busines
the global community. We will lead prosperous and fulfil
competence and utmost efforts.

What they mean: What they say:

Being leader of an industry with the help of our's internal
and external advantages
Nitta Gelatin group fulfills this desire of people worldwid
pursuit of meeting collagen's enormous potential.
- We will provide products and services that meet our cu
continued improvement.
- We will broaden the range of collagen applications thro
in R&D and production innovation.
- We will pioneer and create new markets by fostering a
encourages facing and overcoming challenges.

What they mean: What they mean:

Make a positive brand image in eyes of our customers 1. We provide products and services that exceed custom
and employees.

2. We comply with the codes of ethics, business practice

To be leader of a product quality, in the market.
Continue the process of updating and developing
company's products.
regulations in each of our host countries.
3. We value our relationships with shareholders and othe
and disclose information in a timely fashion.
4. We contribute to the global community by always trea
environment with the utmost care.
5. We create a participative and rewarding workplace.
6. We achieve our self-set goals with passion, speed and

Developing a comfortable working culture incide of the

organization.

agen peptides, carrageenan preparations for edible, pharmaceutical, We manufacture and sell related products made from co
e developed products skin. In addition, we manufacture and sell highly value-ad
formulation technology of various materials.
ed in the company’s annual report ?

Adobe Acrobat
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The main mission of Nitta is to develop successful busin

Inc. they are more focused on providing and contributin
available. Jellice on the other hand is more determined
not to say that Jellice doesn’t desire the same as Nitta w
more competitively thinking.
Either way both of them share the same vision and that
The core values of both companies are heavily influence
that even though most of the core values are more or le
between them. The pattern of Jellice is more focused on
the importance of treating the people with utmost care
More detailed information about Nitta Inc. can be found

Jellice Inc.

Assets 27,334,693
Liabilities 19,130,267
Net sales 23,283,633
Net income -2,151,964

Cash from operating

-1,444,156
activities

Cash from investing

-8,644,310
activities

Cash from financing

10,078,152
activities
 Nitta Gelatin
https://www.nitta-gelatin.co.jp/en/company/vision.html

What they say: What they mean:

pathy and sincerity, we, the members of the Nitta Gelatin Developing succsessul business that will
o the development of our business and contributions to benefit to the world community
We will lead prosperous and fulfilling lives through our
st efforts.

What they say: What they mean:

fills this desire of people worldwide through our relentless Being leader, that fully satisfies people
agen's enormous potential. needs in various markets, connected to
ucts and services that meet our customers' expectations of collagen products.
nt.
range of collagen applications through our ongoing efforts
innovation.
reate new markets by fostering a corporate culture that
overcoming challenges.

What they mean:

s and services that exceed customers' expectations.

codes of ethics, business practices, and relevant laws and

our host countries.
nships with shareholders and other stakeholder groups
on in a timely fashion.
e global community by always treating people and the
utmost care.
ative and rewarding workplace.
set goals with passion, speed and perseverance.

ell related products made from collagen contained in animal bone and skin, fish scale and
anufacture and sell highly value-added products that match customer's needs by
y of various materials.
 Adobe Acrobat
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itta is to develop successful business that will benefit the world community. Unlike Jellice
used on providing and contributing the most beneficial for the customer product
e other hand is more determined on being the leading innovator in the industry. That is
doesn’t desire the same as Nitta when it comes to the potential clientele albeit they are
inking.
m share the same vision and that is to be the leading company in the industry.
h companies are heavily influenced by their main philosophy (mission) and because of
t of the core values are more or less the same, as a whole we can deduce the pattern
attern of Jellice is more focused on the best product whilst the pattern of Nitta showcases
ating the people with utmost care.
ation about Nitta Inc. can be found below.

Jellice Inc. Nitta Inc.

27,334,693 305,552,135
19,130,267 161,664,504
23,283,633 308,671,169
-2,151,964 12,427,650

-1,444,156 18,035,446.33

-8,644,310 5,720,921

10,078,152 8,153,120
 2333

Holista Colltech
https://www.holistaco.com/about-us.html

What they say: What they mean:

The mission of Holista Colltech Ltd is to provide society with all Replacing health style products by all
natural health-style products through innovations that advances the natural health style products through
eminence of life and meeting customer needs, providing employees innovations.
with momentous work environment and advancement
opportunities, enhancing partner′s business and investors with a
greater rate of return.

What they say: What they mean:

We aim to build a world class company focused on providing Getting rid of chemical health style
consumers with scientifically enhanced, engineered and tested products by providing a scientifically
natural health supplements and consumer products. enhanced, engineered and tested natural
health supplements and consumer
products as alternative.

What they mean:

First-class natural ingredients

Development of their own innovative products

Holista is dedicated to delivering first-class natural ingredients and wellness products, and leads in
research on herbs and food ingredients. Holista, listed on the Australian Stock Exchange (ASX:HCT),
researches, develops, manufactures and markets health-style products to address the unmet and
growing needs of natural medicine.
 Establised 2000
Locations 6 (Australia,Malaysia, India,
USA, Singapore, Hong
Kong)

Jellice has multiple product, most of their sales are on their candy gelatine. While Holista Colltech
only focuses on selling health products. Their missions are similar because they both focus on
pleasing the society but Holista Colltech also focuses on replacing chemical health products with
natural health products. They are both focussed on improving their products through new
innovations. Their mission and vision are similar the difference is that Holista Colltech focuses on
engineering and innovating natural health products to replace chemical ones and Jellice focuses
on providing products the society wants. Holista Colltech focuses on researching ingredients of
products and providing first class natural alternatives. They are addressing the growing needs of
natural health products. Jellice operates in Netherlands, China, India, Japan and Taiwan while
Holista Colltech operates in Australia, Malaysia, India, USA, Singapore and Hong Kong.

Jellice Inc. Holista Colltech

Assets 27,334,693 9,427,432

Liabilities 19,130,267 2.333353.
Net sales 23,283,633 7,940,555
Net income -2,151,964 -2,203,360

Cash from
operating -1,444,156 2,200,266.00
activities

Cash from
investing -8,644,310 204,234
activities
Cash from
financing 10,078,152 2,630,951
activities
 Collagen Solutions
https://www.collagensolutions.com/company/collagen-solutions-company-vision-and-mission/

ey mean: What they say:

e products by all Improving patients' quality of life by:
products through
- Being a Trusted partner with our customers
- Providing Innovative biomaterial solutions
- Passionate delivery from our global team

ey mean: What they say:

cal health style Be the industry’s first choice for regenerative biomaterials.
g a scientifically
ed and tested natural
and consumer
ve.

What they mean:

Being a Trusted partner with our customers

Providing Innovative biomaterial solutions

Passionate delivery from our global team

Develops, manufactures and supplies medical-grade collagen biomaterials for use in research, medic
devices, and regenerative medicine. The company provides product development and contract
manufacturing services, including technology transfer and regulatory support. Customers include som
of the largest pharmaceutical and medical device companies in the world.
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While Jellice is selling both Gelatin and Collagen, they mostly rely on income from candieсe, while
Collagen Solutions if fully focused on medical sphere, selling various types of goods made of collage
Their Vission it to much extent the same. They both declare to be in a forefront of innovation, with
the only differance that Collagen Solutions adds long-term relations as their advantage on a road to
market leadership.
Collagen Solutions put a lot of effort in development of their own unique collagen products, while
Jellice is focused only on updating their existing products, relying mostly on gellatin revenue.
Detailed analysis of Collagen Solution's Fin. Statement shows that they follow their mission and
vision in constant development and reserch of a new products, during 2018 company invested in
capital expenditure of £0.45 million (2018: £0.42 million) in its manufacturing and research facilitie
to increase capabilities for expected future demand.
If Jellice continue to operate mostly on EU market only, Collagen Sollutions work with EU countries
plus SE Asia countries such as Malasia, Indonesia and South Korea.

Collagen Solutions
Jellice Inc. (EUR) (in pounds)

Assets 27,334,693 21,609,487

Liabilities 19,130,267 2,660,577
Net sales 23,283,633 4,150,736
Net income -2,151,964 -1,536,781

Cash from
investing -8,644,310 -2,220,851
activities

Cash from
financing 10,078,152 -420,325
activities
s
ompany-vision-and-mission/

ials for use in research, medical

velopment and contract
upport. Customers include some
rld.
ncome from candieсe, while
ypes of goods made of collagen.
forefront of innovation, with
s their advantage on a road to

que collagen products, while

tly on gellatin revenue.
y follow their mission and
g 2018 company invested in
acturing and research facilities

utions work with EU countries