Guía de Aprendizaje

Unidad 3

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 Contenido
Unidad 3 ....................................................................................................................................5
1. Introducción a la Unidad ..........................................................................................5
1.1. Elemento motivador ...........................................................................................6
2. Desarrollo de la Unidad .............................................................................................7
2.1. Semana 5 ..............................................................................................................7
2.2. Semana 6 ..............................................................................................................7
2.3. Producto académico .........................................................................................9
2.4. Auto-Evaluación ..................................................................................................9
3. Cierre de la Unidad ..................................................................................................10

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 Unidad 3

1. Introducción a la Unidad

Initiative in Marketing

Marketing is not as simple as many may lead you to believe. In order for

your business to be effective, you need to understand what is involved in

promoting what you are offering in terms of products and services. Hence,

a good marketing initiative needs to be brought to play. A marketing

initiative is essentially anything that is clearly defined as a marketing effort.

Simple, isn't it? It is basically anything specific in your marketing plan. So

what types of things are considered marketing initiatives? Here are a few

examples that may help you.

For larger companies, a marketing initiative can be a theme. For instance,

a specific character or funny situation is used over and over in a set of

commercials may be considered a marketing initiative. This, though,

would certainly be more common with large businesses.

Another example of a marketing initiative is undertaking a certain method

relentlessly. Sometimes, efforts may be focused solely on one method of

marketing. If, for instance, email marketing is implemented with great

fervour, then that can be called an email marketing initiative. A plan very

specific to that initiative needs to be outlined and carried out. Focusing

efforts into a sole initiative demands to understand it intimately. In addition

a backup plan is needed in case the initiative does not come through as

it was hoped.

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 Another type of marketing initiative is a large scale shift in what it is being

done. A step away from traditional marketing to exclusively use the

internet is a whole new marketing initiative put in place. As these initiatives

directly affect the marketing of a company. They are usually done parallel

with existing marketing initiatives. The old initiatives are slowly phased out

as the new one takes over.

A marketing initiative can also be as simple as a shift in an idea. A new

marketing initiative may simply change the way to promote the company.

A shift in positioning is a good example.

Marketing initiative is a broad term that is often used. However, if its nature

is understood it will effectively put an initiative in place if it is needed.

Changing or implementing an initiative is a big part of the promotion of

any business. So it's important to understand what it means in the first

place.

1.1. Elemento motivador

Al finalizar la unidad, serás capaz de emplear los ejes temáticos

presentados para analizar situaciones que involucren los mismos, a

través de la presentación de un texto en inglés.

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 2. Desarrollo de la Unidad
2.1. Semana 5
Semana 5
Título de la semana 5:
Propósito de la semana
Contenido de la semana
Conceptos / palabras
clave
Material de lectura
obligatorio
Material de lectura
complementario
Recurso digital didáctico
2.2. Semana 6
Semana 6
Título de la semana 6:
Propósito de la semana
Contenido de la semana
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Contenido
Initiative in business and markets.
Interpretar textos en inglés sobre los tópicos de la
unidad. Elabora textos en inglés sobre los tópicos
de la unidad, utilizando las estructuras
gramaticales
Tema N° 1: Passives
1. Passive voice structures
2. Grammar of passive voice forms
Tema N° 2: Initiative in business and markets.
Passive voice, Initiative in business and markets
Verbs reading
Initiative in business and markets
Initiative in business and markets.
Contenido
Innovation in technology and professional tools
Learn and use adverbs of degree in the context
of profesional activities
Tema N° 3: Adverbs of degree.
1. Adverbs as modifiers
2. Positive and negative adverbs of degree
Tema N° 4: Innovation in technology and
professional tools
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 Semana 6 Contenido
Conceptos / palabras Adverbs of degree, Innovation
clave
Initiative in business and markets
Material de lectura
obligatorio ADVERBS OF DEGREE_week_6.pdf

Material de lectura Innovation in technology and professional tools

complementario
Learn and use adverbs of degree in the context
Recurso digital didáctico
of profesional activities

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 2.3. Producto académico

Criterio Detalle
Tipo de producto Evaluación mixta
académico
Consigna Passive voice and adverbs of degree
Instrucciones para el The student has to read the instructions very
alumno (ver carefully and strictly follow them.
recomendaciones  In section I, you have to choose the correct
incluidas en la option
descripción).  In section II the student needs to construct
sentences with the given words and phrases
 In section III the student has to write sentences
in the passive voice using the given sentences
in the active voice
 In section IV, you have to choose the correct
option
 In section V, you need to read carefully the text
and then mark true or false the sentences
 Finally, in section VI, you need to listen carefully
to the audio and write the sentences down
you hear.
Metodología de trabajo Each students must answer the forty questions to
get a mark of 20, as question has a value of half a
point.

2.4. Auto-Evaluación

You will find the self assessment material in each of the

presentations for the unit.

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 3. Cierre de la Unidad

OBJETIVO

Seleccione con una X cuál es el fin del cierre:

X Objetivo
X Resumir
Repasar
Recomendar
Enlazar conceptos
Otro

RECURSO

Seleccione con una X el recurso que usará:

X Recurso
Video
Mapa conceptual
Infografía
Línea de tiempo
Mapa mental
X Otro

So what are adverbs of degree anyway? In general they tend to detail the

strength or intensity of something that happens. Many adverbs are gradable

which means we can give them more or less intensity depending on the situation.

For example, The little girl is very upset vs. the child is a little upset. Basically they

answer questions like how much or how little. Adverbs of degree can be hard to

define because they can be used so variably depending on the meaning the

speaker is going for. We use them all the time without really thinking about it, and

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they are often used informally. Students should learn where and how to insert

them for added meaning, and for naturally intense language. These adverbs can

be used situationally for both writing and speaking.

The other thing about adverbs of intensity is that there are a lot of them so there's

no way to learn them all in a go. Here are some examples listed out by level:

Beginner: enough, extremely, fully, greatly, a little, mostly, nearly, really, too,

totally, very

Intermediate: almost, absolutely, awfully, barely, completely, enormously,

entirely, fairly, hardly, incredibly, intensely, partially, pretty, quite, slightly, strongly,

terribly

Advanced: adequately, decidedly, entirely, immensely, moderately, nearly,

perfectly, positively, practically, profoundly, rather, simply, tremendously, utterly,

undoubtedly, virtually

Once these interesting words have been defined, it is important to introduce

word placement and rules for use. Adverbs of intensity have many uses, and

there is no way to learn them all at once. It is advisable to begin by explaining

that they can modify verbs, adjectives, and other adverbs. When the adverb is

modifying a verb, the intensity of the action tends to answer the question how

much and is most often placed before the verb. Occasionally the adverb can

follow the verb. For example: She really runs fast or Dylan sure eats a lot. When

they are used to modify adjectives, they are generally placed in front of a

characteristic or quality. For example: John is really handsome. Sally is incredibly

graceful. Lastly, adverbs of degree can modify other adverbs and add intensity

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to answer the question how. For example: Mark drives rather badly. Joe eats

extrem.

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