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PERSONA

NAME: ELLA LIKES AND DISLIKES


AGE: 70
FEMALE COOKING STRESS
RETIRED WATCHING CRIME SHOWS FLIGHTS
WIDOW GOING FOR WALKS TRAVELLING ALONE
LONG PHONECALLS FEELING LONELY
LIVES ON HER OWN

CHALLENGES AND UNMET NEEDS


BLIND IN ONE EYE LACKS SOCIAL INTERACTION
PERSONAL INTERESTS
CAN‘T DRIVE AT NIGHTTIME FEELS LONELY
READING
SCARED OF RADICAL CHANGE DOESN‘T KNOW HOW TO GET IN GARDENING
CONTACT WITH NEW PEOPLE FAMILY
KNITTING
LACK OF SUITABLE ACTIVITIES IN HER
AREA

PROBLEM STATEMENT DESIGN SOMETHING THAT ALLOWS ELLA TO EASILY SOCIALISE AND BE MORE ACTIVE

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