Should AbInbev acquire Effingut

First slide- Industry overview( Craft beer)

Six distinct craft beer industry market segments

Microbreweries, brewpubs, taproom breweries, regional breweries, contract brewing copanies, and
alternating proprieters.

Customer segmentation and analysis

Trend analysis

Market Dynamics

Market drivers

 Shift from hard liquor to beer consumption

 Increase in disposable income
 Change in societal perspective

Market restraints

Porters five forces analysis

Segmentation

 By beer type ( strong, mild and craft beer )

 Gender ( male and female)
 Type of distribution channel ( state/Government corporations, distributers and retailers)
 By regional sales ( areas of Maharashtra)

Competitive landscape

1. 6.1 Most Active Companies

2. 6.2 Market Share Analysis

3. 6.3 Key Strategies Adopted

Challenges in Indian Beer Market

 Legal Hurdles
  Impact of GST and Taxes

 Impact of Season on Sale of Beer

 Ban on Advertising

 Price Hikes Limited to Once a Year

Second slide What will company gain by acquiring effingut

Third slide financials

Synergy..impact on market share

channels they operate

projection for four years

curently top line

market share region wise

third slide

how people will be onboard

cultural shift

changes in cost and plant

Pros

 consumer more experimental with  brewpub culture growing in cities like Pune,
Mumbai, Bengaluru and Delhi 
Launching a craft beer brand, according to industry estimates, requires an initial
investment of around Rs 70 crore
Anheuser-Busch InBev’s distribution strategy model

minimise environmental impact while maximising cost efficiency

The design and construction of a semi-permanent structure can be a good choice for warehousing and
distribution centres

A-B InBev also benefits from increased flexibility when developing new sites, as the systems can be
installed on a range of ground types, including asphalt and composite paving. 

AbInbev owns 12 brewing facilities in the US and 13 in China. 5 malt plants,