Objective – Prepare a DTC strategy

Market share of brands of colgate-palmolive in the respected market and why the need for DTC As you
see the data 2010 the emerging scenario for malls, 2012 establishment of malls and emerging e
commerce in 2016- establishment of E commerce, 2020 sees the emerging DTC and thus what next for
establishing of the same.

Emerging Digital technologies- go through McKinsey and Neilson articles and see what’s the trend where
it is going

Companies always want an outlook and it’s not about Covid only, not focus on covid, focus on three
years down and how to sustainably you can provide the strategy.

How will customers interact with FMCG in coming years is important and capture that. So DTC today and
DTC down 3 years give a picture

Key market right now is latin America and Northern Europe. Study these markets

Whether this Colgate Palmolive wants to disrupt the DTC channel or focus on profitability

Five C today and three years after

Porters forces as well as SWOT for DTC

Extensive research is needed.

Direct to customers by brands

Pepsico launched PantryShop.com & Snacks.com

PantryShop.com - consumers can order specialized bundles containing PepsiCo’s top-selling, pantry
favorites from brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as “Rise &
Shine,” “Snacking,” and “Workout & Recovery

Snacks.com- consumers can choose from more than 100 of their favorite Frito-Lay products from a
variety of iconic brands like Lay’s, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more.
New items will continue to be added in the coming months as the site is customized to meet consumer
preferences. Shoppers will receive free shipping with a purchase of $15 or more.