SUPPLIER RETAILER CONSUMER

Retailer Consumer Supplier Consumer Supplier Retailer

(ESTINVFEE) (ATTEXWILL) (ADTRASAJUS (WYWAWH) (ASSEXWHE (WHEMETRA
Estimates of Attitudes toward ) ) )
category styles and models Advance notice Why people stop Assembly Where specific
sales of shopping there and merchandise is
Inventory Extent of brand new models operating stock in the
turnover loyalty and instruction store
rates model changes Extent of Methods of
Feedback on Willingness to pay a Training What they like warranty payment
competitors premium for materials and dislike coverage acceptable
superior quality Sales forecast Where else Where to Rain check and
people shop send other policies
Justifications complaint
for price
changes
PURPOSE OF RIS
1. Provide good information to retailer to make better decision
2. Data gathered can be useful for multiple solution to an issue encountered
3. RIS need to be utilized
ADVANTAGES OF RIS
1. Information is organized and company focused
2. Opportunity and threat may be discovered earlier
3. Strategic element can be coordinated
4. New strategies can be developed quicker
5. Quantitative data results are accessible and cost benefit analysis done easier
Database management = Procedure a retailer uses to gather, integrate, apply, and store
information related to specific subject areas
5 types of usage:

 Frequent shopper programs

 Customer analysis
 Promotion evaluation
 Inventory planning
 Trading area analysis
5 steps to approach database management
1. Plan the particular database and its components and determine information needs
2. Obtain the necessary information
3. Retain the information in usable and accessible format
4. Update the database frequently to reflect the changing demographic, recent
purchases, etc.
5. Analyse database to determine strength and weaknesses
Data Warehousing – Advance in data-base management whereby copies of all the data
bases in a company are maintained in one location and accessible to employees at any
locale.
Data Mining – Involves the in-depth analysis of information so as to gain specific insights
about customers, product categories, vendors, and so forth.
Micromarketing – Application of data mining whereby the retailer uses differentiated
marketing and focused strategy mixes for specific segments, sometimes fine-tuned for the
individual shopper.
Advantages of data warehousing
1. Employees can quickly access information for decision making
2. New data makes available company wider sooner
3. Data inconsistencies are reduced
4. Better data analysis and manipulation are possible