Report on E-Commerce Industry

“Amazon”

Submitted by: Submitted to : Prof. Deepak Singh

Group 10

Gaurav Anand (PGFB1927)

Nisha (PGFB1932)
Shobhit Katrauliya (PGFB1948)
Tanisha Agarwal (PGFB1956)
Manas Kartikey (PGFB1957)

E-COMMERCE INDUSTRY- AMAZON

E-COMMERCE is buying and selling of goods and service through internet or online medium and
due advancement and disruption in the technology today this sector is growing fastest and at
positive pace. Indian e-commerce market is growing up to US $200 by 2025 Due to digital
advancement and technological usage in India and worldwide there is 10 times increase in the
internet users. The country's ongoing digital transformation is increasing India's total Internet
users up to 829 million by 2021, from 560.01 million as of September 2018 . Internet economy of
India, is projected to double from approximately US$ 125 billion by April 2017 to US$ 250 billion
by 2020, mainly driven by e-commerce activities.

The e-commerce market changed the way of doing the business whether it is distribution or B2B
market or to the international markets. Prior to the Internet. Today success of retailers
And retail market is majorly dependent on the location and it has many advantages for them.
Internet is now a global marketplace where selling and buying is easily done. The scale of the e-
commerce industry is difficult to measure. The E-commerce sector has become such a major part
of the economy that it is difficult to pinpoint just when e-commerce stops and the old-world
economy ceases.

AMAZO
N
Amazon.com, an American global technology based company located in Seattle city , specialized
in E-commerce, Cloud computing, video media, and Artificial intelligence involving business
intelligence . It is popularly known to be one of the Big Four tech companies , along with Google,
Apple, Facebook and Twitter.
Amazon is renowned for transforming industries by technological innovation and mass
production. It is the world's largest online marketplace where direct selling to customers is easily
done, the Artificial Intelligence Company, and the cloud computing network, calculated by
sales and market capitalization. Amazon is the world's largest Internet based company with
maximum sales.

Amazon was founded by Jeff Bezos in Washington, in 1994. The business initially started as an
online selling bookstore but later expanded themselves to offer gadgets, apps, video games,
clothing, décor, food, toys and jewellery. In 2015, Amazon took over Target by market position as
the most profitable and innovative retailer in the United States. In 2018, Bezos revealed that its
two-day delivery service, Amazon Prime, had reached 100 million customers worldwide. Amazon
distributes Video song, and audible books through downloading and streaming in its Amazon
Prime Video, Amazon Music, and Audible subsidiaries.
It also has a distribution company, Amazon Distribution, a movie and TV company, Amazon
Pictures, and a cloud computing division, Amazon Web Services. It manufactures consumer
electronics, including Kindle e-readers, Fire tablets and Fire TV sticks.

VISION & MISSION

VISION: Our vision is to be earth's most customer-centric company; to build a
place where people can come to find and discover anything they might want to
buy online.
MISSION: We strive to offer our customers best lowest possible prices, the best
available selection and the utmost experience.

COMPETITORS OF AMAZON
FLIPKART-

Flipkart Private Limited, or Flipkart is an Indian online business organization

situated in Bengaluru, India. It was established by Sachin Bansal and Binny Bansal
in 2007. The organization at first centered around book deals, before venturing
into other item classes, for example, purchaser gadgets, style, home
fundamentals and food supplies, and way of life items

SNAPDEAL –
Snapdeal is an Indian web based business organization situated in New Delhi,
India. The organization was begun by Kunal Bahl and Rohit Bansal in February
2010. Starting at 2014, Snapdeal had 3,00,000 dealers, more than 3 crore (30
million) items across 800+ assorted classifications from more than 1,25,000
provincial, national, and worldwide brands and retailers and a compass of 6,000
towns and urban areas the nation over
WALMART –
Walmart Inc.is an American global retail organization that works a chain of
hypermarkets, rebate retail establishments, and markets, headquartered in
Bentonville , Arkansas. The organization was established by Sam Walton in 1962
and fused on October 31, 1969. It likewise claims and works Sam's Club retail
stockrooms. As of October 31, 2019, Walmart has 11,438 stores and clubs in 27
nations, working under 55 unique names.

EBAY –

eBay Inc.) is an American global web based business company situated in San
Jose, California, that encourages customer to-buyer and business-to-shopper
deals through its site. eBay was established by Pierre Omidyar in the harvest time
of 1995, and turned into an eminent example of overcoming adversity of the
website bubble. eBay is a multibillion-dollar business with activities in around 30
nations, starting at 2011 The organization deals with the eBay site, an online sale
and shopping site wherein individuals and organizations purchase and sell a wide
assortment of merchandise and ventures around the world. The site is allowed to
use for purchasers, however dealers are charged expenses for posting things after
a predetermined number of free postings, and again when those things are sold.

ALIBABA GRP. –

Alibaba Group Holding Limited (otherwise called Alibaba Group and as Alibaba) is
a Chinese worldwide combination holding organization represent considerable
authority in web based business, retail, Internet, and innovation. Established on 4
April 1999 in Hangzhou, Zhejiang, the organization gives customer to-shopper
(C2C), business-to-buyer (B2C), and business-to-business (B2B) deals
administrations by means of web-based interfaces, just as electronic installment
administrations, shopping web indexes and distributed computing
administrations. It claims and works an assorted cluster of organizations around
the globe in various segments, and is named as one of the world's most respected
organizations by Fortune.
 AMAZON REVISED MISSION STATEMENT
We being leaders in innovation, strive to offer our global users best available
selection of goods & services at lowest possible price.
CUSTOMER PRODUCT MARKETS TECHNOLOG SURVIVAL PHILOSOPHY PUBLIC EMPLOYEES S
SERVICES Y GROWTH IMAGE E
PROFIT L
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VRIN FRAMEWORK
 TANGIBLE RESOURCES

V R I N LONG
TERM
SUCCESS
Physical Resources     

Financial     
Resources

Technological     
Resources

Organizational     
Resources

Since the no. of  are more it me ans that the tang ib le re source s are not
te mp orarily comp e titive and the re fore it has hig h chance s of acing the
comp e tition in the future .

INTANGIBLE RESOURCES

V R I N LONG
TERM
SUCCESS
Human Assets &     
Intellectual Capital

Brand, Co image,     
Reputational
Assets

Relationships     