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COMPANIES:
A CASE STUDY ON AMAZON AND FLIPKART
PVT LTD.
Fundamentals Of Investment
Lakshita Makker
B.Com(Hons)-5227
P.G.D.A.V.(Eve) College
WHAT IS E-COMMERCE?
E-commerce (electronic commerce) is the buying and selling of
goods and services, or the transmitting of funds or data, over
an electronic network, primarily the internet.
So when you log into your Amazon and purchase a book, this is a
SCOPE OF STUDY
To evaluate the performance and popularity of e-commerce
companies through consumer preferences and perceptions.
To compare the number of consumers of Flipkart and Amazon.
To find the no of future purchases through recommendations
by the consumer.