Professional Documents
Culture Documents
Speaker 2: Since my kids are at that stage now I’ve been thinking a lot
about what it was like for me. It’s so very different – there’s
definitely a greater emphasis on nurturing individuals, as well
as more conventional academic success. I prefer that, I think. I
felt like we did a lot of rote learning, you know, cramming in
information to pass an exam. There seems to have been a bit
of a paradigm shift in terms of attainment. I like the fact that
there’s more continual assessment these days.
Speaker 6: I loved school, and for the most part the teaching staff were
good too. But being where we were, there were some
challenges. For one, it was a fairly remote environment, so I
had limited opportunities to mix with other groups. The local
community were unstinting in their generosity, and without
their support it’s unlikely that we would have gone on trips or
taken part in the kind of activities that other kids did as a
matter of course. I think rural schools should get treated the
same as ones in an urban location. I hope that that kind of
attitude is now more pervasive with the authorities, too.
Recording 2
In the last few years there have certainly been notable trends in the aid and
charity sectors – we’re seeing a continued rise in the scope and scale of social
enterprises, and there is a greater online presence of charities targeting a
younger demographic. However, technological advances seem to be an area
where older, more established charities still lack strength and may need to
embrace a fundamental change in thinking.
The recent charity digital skills report has indicated that progress in the sector as
a whole improving its digital capabilities is surprisingly slow. One illustration
of this is that out of the 500 charitable organisations which responded to an
industry-wide survey, 45% stated that they don’t have a digital strategy in place.
When giving a reason for this, nearly 58% stated that lack of funding was the
biggest barrier to making progress, and roughly 50% reported that employees
felt that they lacked the skills to develop digital initiatives.
Now, I would argue that to ensure the continuing success of these charities it’s
vital that there be some kind of paradigm shift. Embracing digital media is
essential in terms of improving the ability of a charity to reach out to potential
donors. Unless people are aware of you, how can you assume that you will be
able to raise the funds for your projects? In an ever-crowded market it’s highly
beneficial to ensure that you are recognised as a brand and easily
distinguishable from others. Despite not being profit-driven, charities need to
take a significant step forward to improve their digital image.
It’s also worth noting that a lack of digital skills means that many charities are
missing out on key opportunities for fundraising. Remaining on the outer
But there’s another key reason for charities to embrace digital technology – staff
retention. Nearly two thirds of the charities which responded to the survey
stated that they had lost members of staff because they couldn’t offer sufficient
digital training. Of these, the consensus seemed to be that if they did offer more
opportunities for employees to learn about new technology, then they would be
able to reduce the costs associated with recruitment. This would mean more
money could be spent on helping the vulnerable and needy.