REFERENCE ENT300

http://studentsrepo.um.edu.my/2697/2/CHAPTER_ONE.pdf

https://ukdiss.com/examples/hotel-industry-in-malaysia.php

https://www.theedgemarkets.com/article/recovery-hospitality-sector-sight

https://theaseanpost.com/article/malaysias-hospitality-industry-kod-pandemic

https://www.businesstoday.com.my/2020/04/15/the-brunt-on-the-hospitality-industry-during-this-
pandemic/

http://scdhaseinphoto.blogspot.com/2020/10/bonda-valley-by-rozita-ibrahim-rumah.html

https://youtu.be/UFoveKX3SLo

https://vacamania.com/tour/rumah-hutan-bonda-rozita

https://www.studocu.com/my/document/universiti-teknologi-malaysia/principles-of-
marketing/mandatory-assignments/international-marketing-report/5647393/view

Malaysian tourism industry is a major contributor in the services sector of Malaysian economy.
Hotel industry plays major role in supporting the Malaysian tourism. This paper investigates the
operating issues in hotel industry and challenges in current and future landscape of Malaysian hotel
industry. Based on the in-depth interview held with government officials and hotels associations
representatives, the study identify the operating issues on revenue, human resource, restaurant and
food service operation, the marketing issues on pricing and quality management issues seems to be
the top issues for years ahead. Future challenges like government requirements, competition
among hoteliers and professionalization of hotel workers are to be faced by the hoteliers in order to
stay competitive and retain profit in operating hotel business in Malaysia. The study adds to the
literature of hospitality study which is very limited in Malaysia.