FINANCIAL COMPARISON

How did it all go wrong?

Master All Your Money Moves
VISION

We are building:

The first to market real-time

home loan bidding platform

An unbiased, consumer-centric
financial comparison website
HOME LOAN BIDDING

Step 1
Set-up your mortgage auction
 “Only a fool goes out and searches for
home loans on his own - a wise man lets
lenders & brokers come to him”

Step 2
Watch banks bid
Step 3
Pick your preferred loan option
UNBIASED FINANCIAL COMPARISON

Credit Cards “You shall have all the weapons

+14 sub-categories to master your money moves.”

Loans
+8 sub-categories
Calculation Functionality

Comparison Functionality
Investing
+5 sub-categories Sort Functionality

Filter Functionality
Insurance (coming soon)
+8 sub-categories
Ratings

Utilities & More (coming soon)

+4 sub-categories
WHY SINGAPORE?

Essential hub to penetrate greater

South East Asia

We are live in: Markets we want to enter:

Favourable ecosystem of investors Singaporean fintech companies raised

Friendly government regulations = US$735 million

in 2019, a 69% increase compared to
Unrivalled physical and digital infrastructure the same period last year
MARKET SIZE (SG) “Wisdom is nothing
without opportunity.”

New Home Loan

Sign-Ups
New Life Insurance
86,000 Sign-Ups
Yearly Product Searches New Health
via Google SG Insurance Sign-Ups 15,900
(generic product searches for products
listed on ROSHI only) 63,000

5.6
million+
Personal
Loans Granted

373,000 New P2P Loans

Granted

4,400

Credit Card New Robo-Advisor

Sign-Ups Account Sign-Ups

216,209 36,600
COMPETITVE OVERVIEW
“If you know both yourself and your enemy, you
can win a hundred fights without a single loss.”
ESTABLISHED PLAYERS RULE THE “Master SEO and you shall
FINANCIAL COMPARISON SPACE master financial comparison.”

Avg. Monthly
Market Leaders (SG)
Unique Visitors (SG)
Organic Search Site Traffic
Attribution (Singapore 2020)
871,636
84% 61% 69% 63%
618,297

285,431

101,717

103,034

*.com domain targeting multiple markets

**non-unique pages
COMPETITIVE OVERVIEW
Indicative category strength based on website traffic

Credit Cards

Travel Insurance

Home Loans

Personal Loans

Saving Accounts

Fixed Deposits

Online Brokerage

Robo Advisor

Blog
 How we will catch
ONE MILLION
unique visits

By adding FREE

$
disruptive money tools &
services
Raid-hailing comparison
app | gold bullion e-
commerce platform |
Search budget management |
By developing a brand
Our Founder is one of stock / crypto demand
in a non-branded industry
the best Search tool
specialists in the market Data lead blog/social post By keeping operational
Only develop blog/social posts costs at a minimum
where we know there is (freelancers/outsourced)
demand/relevance
REVENUE MODEL

LOAN BROKERAGE
COMMISSION

PRODUCT SPONSORSHIPS

Financial Home Loan

Comparison Bidding

MONTHLY SUBSCRIPTION
AFFILIATE COMMISSION FEE (LENDERS)