Howard Schultz is an American businessman and Chairman and Chief Executive

of Starbuck. He is the son of Elaine and his husband, Fred Schulte who was a former US

Army trooper and then truck driver. His childhood was spent in the neighbourhood of the

houses for low-income families. When Howard was seven years old, his father broke a leg

while being at work. As he had no medical insurance, the subsequent family financial

difficulties left an indelible mark in the boy’s memory. At the age of 12, Howard got his first

job. First, he sold newspapers and then workedin a local cafe. When he turned 16,he was

working at the fur store, where he had to deal with stretching the leather. This exhausting job

only made Howard stronger and firmed his wish to succeed in future. Being physically

strong, Schultz excelled at sports and was awarded an athletic scholarship to Northern

Michigan University where he received his Bachelor’s degree in Communications in 1975.

After his graduation, Howard Schultz spent three years as a sales manager at Xerox, and

then he started working at a Swedish company Hamamaplast, where he was selling home

appliances. Once Schultz discovered, that this little company purchases his coffee

machines way more than some other popular stores. Howard decided to meet the owners of

Starbucks. He was impressed with the company's knowledge of coffee and kept in contact

over the next year, expressing interest in working with them. he was asked to become the

marketing director at Starbucks with a salary less than half of what he was getting at

Hamamaplast. Howard saw a great potential of the business and realized that he wanted to

connect his life with Starbucks. Howard needed money for opening his own business.

The owners of Starbucks partly borrowed the money and the rest of the money

he lent in a bank. In April 1986, Schultz opened a coffee shop in Seattle. He

gave it an Italian name of ‘Il Giornale,’ A year later, Howard found out that the

owners of Starbucks were going to sell their storesS.chulz immediately went to

his creditors, persuading them to give him a new loan. Howard Schultz became

the only owner and manager at Starbucks.