Slide 2

Joyce’s upbringing

Joyce Clyde Hall was born on August 29, 1891, in the small farm town
of David City, Nebraska. He was the third and youngest of three brothers.
Joyce Hall's father died while he was a child. Their mother raised Hall and
his siblings, older brothers Rollie and William, and younger sister Marie.
Hall started working at the age of eight. His entrepreneurial talent was
already apparent a year later. He began selling cosmetics and soap door-to-door
for the California Perfume Company, which subsequently became Avon Products, Inc.
When he was nine years old. The family relocated to Norfolk, Nebraska, when Hall
was ten years old, where Rollie and William had established a book and stationery store.

Slide 3

Entrepreneurial characteristics

Hall was very resilient and extremely determined. He did not want to fail,
he had a clear vision, and when times were tough, he persevered and succeeded.

Slide 4

Start of business

In 1905, a Chicago salesperson paid a visit to the business and persuaded

Hall that selling postcards could be profitable. Hall, who was sixteen at
the time, put his life savings of around $170 into the venture and persuaded
Rollie and William to match his investment. They co-founded the Norfolk
Post Card Company, which imported international postcards and sold them
to local retailers. During the academic year, Hall worked as an order filler
and card sorter for the company. During his vacations, he hit the streets,
peddling postcards as well as a sawdust sweeping compound. The company
failed to thrive, and Hall walked out of high school in 1910, moving to Kansas
City, Missouri, with a bag of clothes and two shoeboxes of postcards. He started
selling the cards to pharmacies, bookstores, and gift shops. In 1911, Hall's younger
brother, Rollie, joined him and the two launched a small book, card, and gift shop
in downtown Kansas City, purchasing things designed and manufactured elsewhere
and selling them wholesale. After a fire destroyed the Hall brothers' shop in 1915,
they promptly relocated to a new location and began over. After the fire, one of
the first creative designs they made was a card with a sketch of a rope with a knot
at the end. "When you arrive at the end of your rope, tie a knot and hang on,"
the inscription said. The modern version of that card depicts a cat dangling from
a rope, with the wording trimmed to "Hang in there, baby."
Slide 5

Hallmark

Joyce Hall’s business, Hallmark, started off just selling greeting cards and
soap door-to-door and later increased to a global business selling greeting
cards for every occasion, Christmas ornaments, gift wrap, refined jewellery,
home décor and even video greeting cards/telegrams, and this is not even
the full list! They have 3 tv channels, over 100 Hallmark-branded movies,
and even own Crayola

Slide 6

Facts about Hallmark

• Founded in 1910 by teenage entrepreneur J.C. Hall, Hallmark remains

a private company with family members on the board of directors today.

• Hallmark’s businesses employ approximately 27,000 worldwide and

generate revenues of approximately $3.5 billion.

• Hallmark was originally named Hall Brothers

• Hallmark is the oldest and biggest manufacturer of greeting cards in

the United States
The business is a privately owned company, meaning that you cannot buy or
•
hold shares in the company

Slide 7

My new idea for Hallmark

This is a direct quote is from the hallmark website. “While there are many
ways to experience Hallmark, the experiences that matter most to the company
are the ones our customers are able to share with their friends and loved ones.”
with this statement in mind, I have decided that hallmark should start a
restaurant chain. They should start a restaurant because a food chain is quite a
main thing that they do not do. They could sell old-fashioned, home-made style
foods, such as apple pie and ice cream, a roast dinner, hearty soups and stews,
mashed potatoes, home-baked bread, and macaroni cheese. Simple but filling
foods that everyone enjoys
Slide 8

Why will it succeed

The Hallmark brand is quite recognisable, hallmark says that they are there
to celebrate every occasion and people are more likely to buy from a brand that
they trust, such as hallmark. if it does well, then they could expand the chain globally,
bring in a lot of revenue and further spread the hallmark name. Their brand awareness
would increase, helping the brand to achieve its mission statement –
We strive each day to help those experiences – and those connections –
come to life.

Slide 9

What will stop it from succeeding

The things that could stop my idea from working are, if the restaurant
fails, then it could make Hallmark lose a lot of money and customers.
Restaurants are already a saturated market, meaning high competition.
With the inflated cost of living now and not a lot of people having a large
disposable income to spend at a restaurant, means that they could easily fail.
Because of the cost of groceries and real-estate prices, they would have to set
higher prices to be able to afford to run the restaurant.