GERMANY WINS WORLD Case study

CUP WITH BIG DATA AND ITS

SIDE
MANAGEMENT INFORMATION SYSTEM

NAME: MONTASIR MD TAHSIN

ID: 19-41776-3

SEC: I

DEPT: BBA

FACULTY: JUBAYER SUHAN

OUTLINE:

 How did using Match Insights change the way the German World Cup team made
decisions?
 Give examples of two decisions that were improved by using Match Insights.
 What can businesses learn from the German 2014 World Cup victory?

 How did using Match Insights change the way the German World Cup team made decisions?

ANS: resort to studying a crumpled, handwritten cheat sheet to glean tips on the habits of Argentina’s
penalty-takers just before the quarter-final shootout against the South Americans. Skip forward eight
years, and the two teams are set to meet again in the World Cup final, but this time the German players
have a much more sophisticated way of obtaining potentially match-winning information about their
opponents. Together with software company SAP, the German Football Association (DBF) has developed
an application called Match Insights, which analyses vast amounts of data about members of the
German team and their opponents, based on their on-field performance. This data can then be
converted into simulations and graphs that can be viewed on a tablet or smartphone, enabling trainers,
coaches and players to identify and assess key situations in each match. These insights can then be used
during pre-match preparations to improve player and team performance. Player performance is
analyzed using eight cameras that surround the pitch. The pitch itself is transformed into a grid, and
each player is assigned a unique identifier, allowing their movements to be tracked digitally. This data
can then be used to measure key performance indicators, such as the number of touches, average
possession time, distance travelled, movement speeds and directional changes. For the German national
team, one of their key targets ahead of the World Cup was to improve their passing speed. With the
help of SAP's Match Insights technology, the team was able to reduce average possession time from 3.4
seconds in 2010 down to 1.1 second in 2014."SAP’s involvement has transformed the football
experience for coaches, players, fans, and the media," said Oliver Bier off, manager of the German
national football team. "Imagine this: In just 10 minutes, 10 players with three balls can produce over
seven million data points. With SAP, our team can analyze this huge amount of data to customize
training and prepare for the next match." As well as enabling the German team to analyze its own
performance, Match Insights can help coaches and players to identify opponents' strengths and
weaknesses, and inform defensive tactics. The software can extract data on individual players, and
present it in the form of digital personas, so that it is "as simple to use as their favorite video game.

 Give examples of two decisions that were improved by using Match Insight
ANS: Match Insights analyses vast amounts of data about members of the German team and their
opponents, based on their on-field performance. This data can then be converted into simulations and
graphs that can be viewed on a tablet or smartphone, enabling trainers, coaches and players to identify
and assess key situations in each match. These insights can then be used during pre-match preparations
to improve player and team performance. Match Insights can help coaches and players to identify
opponents' strengths and weaknesses, and inform defensive tactics. The software can extract data on
individual players, and present it in the form of digital personas, so that it is "as simple to use as their
favorite video game.

 What can businesses learn from the German 2014 World Cup victory?
ANS: It’s just as important in business to establish your ‘style of play’ as it is in football. Those of our
suppliers who have focused on particular product categories or manufacturing capabilities are clearly
making more progress than those who are changing their set-up and tactics each season. Again, having a
vision is critical for success. It’s equally important for our suppliers to develop talent through the ranks
as proved to be the case for Germany. Just hoping to ‘sign’ talent from other teams isn’t a sustainable
approach for the whole industry as it fails to systematically add to the number of people with relevant
experience coming through. Hope, as they say, is not a strategy.