BENCHMARKING
MAIN ASPECTS OF MY PRODUCT
COMPETITION
Product Chocotrufas, made in
artesanal way, with exotic
flavors.
Price $6000 *3 units
Sales System We want to create a website,
fences, little stores in Quindio’s
touristic places, and pamphlets.
Also promotions and we would
like to adapt our product also as a
gift on special dates.
Payment System We will have payment with
credit card, debit card, and e-
commerce. In short term, we
will not have credit because
we are starting our Company.
Advertising
We motivate customers to
continue demand our product,
making it pleasing to the eye
with good packaging, different
and exotic flavors, and
innovation.
Promotion To attract new customers, we
would like to expand to different
places and creating new
advertising strategies to make our
product more accessible to
different market niches.
Location Armenia and Pereira
COMPETITION
Our principal competition is
Ferrero and Jet. They had an
advantage, and is their Good
Will.
Ferrero: 3 units * x $6.790
Jet Bubbles: unit * $500
Jet and Ferrero have, in addition
to a strong brand and long
trajectory, they have distribution
to supermarkets and small shops,
which makes them strong
competitors
They have payment with
credit card, debit card, and e-
commerce.
Jet and Ferrero have for their
history, a recognition of being
one of the best producers of
sweets, and specific truffles.
In addition they use
promotions, combos, details
for special events, among
others.
Both companies are focused
on adapting their products to
special dates, and making
them stand out in the market.
In addition to the social
recognition about the product.
National and International
Market.