TY - JOUR

AB - The Internet is promised a brilliant future among the favorite tools of

marketing researchers. Develops a typology of Internet marketing surveys showing
the existence of eight different designs that can be used by marketers. However,
researchers who plan to develop research using the Internet need to be aware of
several problems related to this new tool. In particular we show that the nature of
the Internet creates different sampling problems. To identify these problems, a
seven‐step procedure following the steps of the sampling process is proposed.
Several practical problems are then discussed.
VL - 4
IS - 3
SN - 1352-2752
DO - 10.1108/13522750110393026
UR - https://doi.org/10.1108/13522750110393026
AU - Furrer Olivier
AU - Sudharshan D.
PY - 2001
Y1 - 2001/01/01
TI - Internet marketing research: opportunities and problems
T2 - Qualitative Market Research: An International Journal
PB - MCB UP Ltd
SP - 123
EP - 129
Y2 - 2020/09/25
ER -