INTERNATIONAL BUSINESS

Module 1
Unit 1:

Determining Why and Who, Characteristics of Export-Ready Organizations,

Assessing Current State
＝＞ Assessing Organizational Readiness 評估組織
Unit 2:

Applications of International Market Research,

Describing Market Intelligence and Competitive Intelligence,

CI（Competitive Intelligence) 競爭情報

Marketing Intelligence 營銷情報系统

Describing the Overall Research Process,

The Research Process,

Key Research Issues for Exporters,

Cultural and Lifestyle Research Objectives,
Product or Service Potential,
Key Research Objectives for Importing,
Market Potential and Supplier Attractiveness,

Research Issues for Foreign Direct Investment,

Create Research Brief

Unit 3:

Screen Potential International Markets, Market Size and Growth, Secondary and
Primary Research,

Unit 4

Select the Research Design and Data Sources, Types of Research, About Secondary
and Primary Research, Conducting Secondary Research, Secondary Data Sources

Unit 5

Design Data Collection Tools and Collect Primary Data, Deciding Who Will Collect
Primary Data, Finding a Research Agency, Process for Designing a Questionnaire,
Questionnaire Administration, Comparison of Survey Delivery Methods, Factors to
Consider in International Markets, Sampling Plans for Primary Research

Unit 6

Assess the Quality and Reliability of the Data, Perform Statistical Tests and Analyze
the Results, Comparison of Measures to Calculate Central Tendency, Perform
Statistical Tests and Analyze the Results, Continued, Presenting Qualitative Data

Module 2
Unit 1

The Process of Analyzing Export Cost and Pricing, Group 1 Incoterms,

Incoterms 2, Determine the Cost of Exporting, Elaborate a Pricing Strategy

Unit 2

The Process of Analyzing Import Cost and Pricing, Conducting Cost and
Pricing

Analysis for Importing Products, Ethical Sourcing Cost, Assess the Viability of
the Transaction