Supply Chain Management

Paper Code- MB 301

Unit 1: Introduction to Pharma Supply Chain Management

What is Supply Chain?, The Objective of a Supply Chain, The Importance of Supply
Chain Decisions, Drivers of Supply Chain Performance – Facilities, Inventory,
Transportation, Information, Sourcing and Pricing.

Unit 2: Procurement and Distribution

Procurement policy in the pharmacy, Efficient transparent management, Selection of
Pharmaceuticals, Supplier selection and Quality Assurance, Supply of Medicine,
financing and competition. Distribution of pharmaceuticals to wards and health facilities,
Transporting drugs safely.

Unit 3: Quantifying Drug Requirements

Why quantify?, District Action Planning, Quantification Process, Quantification
methods, Details of Consumption Method, Quantification of drugs calculation sheet,
VEN and ABC analysis.

Unit 4: Drug Stores Management

Procurement information, Stock Records, Flow of Stock and Paper Code work,
Inspection for Drug receipts, Discrepancy report, Stock control using FIFO basis,
Inventory Tracking, Housekeeping, Disposal of Expired or Damaged Stock.

Unit 5: Demand Forecasting in Supply Chain

The Role of Forecasting in a Supply Chain, Characteristics of Forecasts, Components
of a Forecast and Forecasting Methods, Time-Series Forecasting Methods, Measures
of Forecast Error.

Unit 6: Planning and managing inventories in Supply Chain

The Role of Inventory in a Supply Chain, Material Management, Inventory and EOQ
Model Economies of Scale to Exploit Quantity Discounts, ABC and VEN analysis.

Unit 7: Warehouse Management

Considerations while constructing a medical store, designing a medical store, Materials
Handling equipment, Store layout planning, Cold Chain Management.

Unit 8: Government Medical Logistics System

Organogram chart, Activities, services of RMSC, TNMSC model, Quality assurance,
challenges, sustainability and lessons learnt from the above Model.
 Strategic Planning and Management
Paper Code- MB 302

Unit 1: Introduction to Strategies

Introduction, Fundamentals of Strategy, Conceptual Evolution of Strategy, Scope and
Importance of Strategies,Purpose of Business,Difference between Goals and
Objectives of Business, Strategic Intent through Vision and Mission Statements, Core
Competencies of Business, Core Values of a Strategic Plan: Leadership,Collaboration,
Integrity, accountability, Passion, Diversity

Unit 2: Strategic Management

Introduction, Strategic Management, Need, scope, key features and importance of
strategic management, Role of Strategists in Decision Making, strategists at various
management levels, Types of Strategies, Limitations of Strategic Management

Unit 3: Strategy Analysis

Introduction, Strategy Analysis and its Importance, Environmental Appraisal and
Scanning Techniques, Organizational Position and Strategic Advantage Profile,
Strategic Management Model

Unit 4: Strategy Formulation and Implementation

Introduction, Strategy Formulation, Process in Strategy Formulation, Strategy
Implementation and its Stages, Strategic implications of five competitive forces,
Formulating Functional level Strategies , Reasons for Strategy Failure and Methods to
Overcome, Strategy Leadership and Strategy Implementation, Strategic Business Units
(SBUs)

Unit 5: Strategic Control and Evaluation

Introduction, Strategy Evaluation, Strategic Control, Difference Between Strategic
Control and Operational Control, Concept of Synergy and its Meaning, Key
Stakeholders Expectations

Unit 6:Forecasting and Decision Strategy

SWOT Analysis, Long Term Goals, Time series patterns, forecast accuracy, moving
average and exponential smoothing, trend projection, seasonality Decision analysis-
Problem formulation, influence diagrams, payoff tables, decision trees, with and without
probabilities, risk and sensitivity analysis. Multi-criteria Decisions: Goal Programming
Unit 7: Strategic Alliances
Introduction, Strategic Alliances, Types of Strategic Alliances and Business Decisions,
Problems Involved in Strategic Alliances.

Drug Regulatory Affairs & Intellectual Property Rights (DRA & IPR)
Paper Code- MB 303

Unit 1: Drug regulation

History of drug regulation in India, Indian drug regulatory system, The Drug and
Cosmetics act, Global environment regulation, Regional collaboration for drug
regulation.

Unit 2: Drug approval process

Filing of INDA, NDA & ANDA in USFDA, International licensing in EU countries,
International licensing in African and Asian countries

Unit 3: Active Pharmaceutical Ingredient (API) regulatory process

API regulatory process in pharmaceutical industry

Unit 4: Industrial Documentation

Clinical data systems, Electronic submission, File Formats for electronic documents,
Procedure for sending electronic submission for archive, ICH M2-eCTD/International
Standardization efforts

Unit 5: Pre TRIPS & WTO

Indian Patent law in Pre TRIPS, World Trade Organization (WTO)

Unit 6: Intellectual Property Right (IPR)

Introduction to various IPR, Development of IP law in India, Introduction of IP law in
India, World Intellectual Property Organization (WIPO), Patent Filing in India, Patent
law & Indian pharmaceutical industries, Drug patent challenges in US, Regional
collaboration for drug regulation, Patent Infringement.
 Financial management & Budgeting
Paper Code- MB 304

Unit 1:Introduction to Finance & Corporate Finance

Finance & its scope, Financial Decisions, Sources of Finance, Time Value of Money
,Profit maximization vs. Wealth maximization, Functions of Finance Manager in Modern
Age, Corporate Finance Introduction:– Nature and Scope . Concept of Risk and Return.

Unit 2:Time value of Money

Compounding, Continuous Compounding, Effective Rate of Interest, Discounting –
Single Cash Flows &Series of Cash Flows, Annuity – Future Value and Present Value,
Present Value of Growing Annuity, Perpetuity – Present Value, Growing Perpetuity –
Present value, Equated Annual Instalments, Valuation of bonds and shares.

Unit 3:Investment Decision:

Capital Budgeting Decisions: Discounting and Non discounting techniques, Calculation
of Net present value (NPV) and IRR, Excel Application in Analyzing Projects.
Cost of Capital: Concept of Opportunity Cost, Cost of Debenture, Preference and
Equity capital, Composite Cost of Capital, Cash Flows as Profit and components of
Cash Flows, Capital asset pricing model (CAPM).
Financing Decision: Capital Structure: Relevance and Irrelevancy theory, Leverage
analysis – Types and Measurement along with its implications, EBIT EPS Analysis,
Point of Indifference.

Unit 4:Working Capital Management:

Concept of working capital, factors determining working capital, Sources of working
capital, estimating working capital needs, Managing cash, marketable securities,
debtors and inventory. Dividend Decision: Factors affecting Dividend Policy, Forms of
Dividends, Types of Dividend Policies, Dividend Models: Walter and Gordon Model,
Miller- Modigliani (MM) Hypothesis.

Unit 5:Indian Financial System

Role of Financial Institution, Primary and Secondary Market, Lease Financing, Venture
Capital, Mutual Funds. Introduction to derivatives.
 Consumer Behaviour, Advertising & OTC
Paper Code- MB 305

Unit 1: Introduction to Consumer Behaviour and Consumer Research

Introduction to Consumer Behaviour, Consumer Research, Consumer Behaviour and
Marketing Strategy

Unit 2: Internal Influences on Consumer Behaviour

Motivation and Involvement, Personality, Self-Image, and Lifestyle, Consumer
Perception,Consumer Learning, Consumer Attitude Formation and Change,
Communication and Consumer Behaviour

Unit 3: External Influences on Consumer Behaviour

The Influences of Culture on Consumer Behaviour, Subcultures and Consumer
Behaviour, Social Class and Consumer Behaviour, Reference Groups and Family,
Consumer Influence and the Diffusion of Innovations

Unit 4: Consumer Decision Making

Consumer Decision Making-Process, Consumer Decision Making Outcomes

Unit 5:Consumer Behaviour and Society

Consumer rights, Deceptive advertising and Consumer education and consumerism.

Unit 6: Nature and scope of advertising

Concept of Pharmaceutical advertising, changing concepts of advertising, functions and
types of advertising, economics and social effects of advertising.

Unit 7:Role of Advertisement in OTC

The Rx to OTC switches strategies, OTC branding, marketing mix in OTC
advertisement, and the role of advertising in pharmaceutical branding.
 Project Management
Paper Code- MB 306

Unit 1: Understanding Project Management

What is project management, The project management life cycle, What is project,
features, terminology and definition, Attributes of a successful project, challenges,
responsibility and types, project success criteria, quality of a successful project
manager, Why do projects go wrong?Need of Project management and challenges in
pharma industry

Unit 2: Project screening and Selection Techniques:

Sources of idea generation, Idea generation techniques and technique of idea
evaluation

Unit 3: Project Planning and Scheduling

Structuring concepts and Tools (WBS), Project Planning Tools (Bar charts, CPM, and
PERT), Project Scheduling with Resource Constraints, Feasibility studies

Unit 5: Project Budgeting

Cost of project, Types of finance and Unities of project financing

Unit 6: Risk Analysis and Management

Stakeholder analysis, Contingency plans for risk associated with the projects

Unit 7: Project Monitoring and Control

Unit 8: Human resource management in project

Project teams and their structures