Vo Thanh Chau – BABAIU18028

Digital Marketing vs. Traditional Marketing

With the rapid development of technology, our life has been changed so
much. There are more and more ways for information to be widely spread
today. Hence, digital marketing appeared as an effective tool for companies
to approach their customers. While the traditional and digital ways of
marketing are similar in their purposes, they also show several key
differences in the ways of performing, targeting and interacting with
customers.
Similarly, traditional marketing and digital marketing aimed at finding and
keeping customers for your products or services. Marketing, in both ways, is
the activities buyers and sellers perform to facilitate mutually satisfying
exchanges. Likewise, traditional marketing and digital marketing tell and
show your potential buyer how your product or service fits into their day-to-
day life in various ways.
However, there are clearly many differences in the way they are performed.
Traditional marketing includes TV, magazines, newspaper ads, radio,… while
digital marketing reaches the customer through social networks such as
Facebook or Instagram. Traditional marketing can work if a company target
market is wide. A single ad can reach thousands to millions of viewers in just
a short period of time. In contrast, digital marketing limits a smaller group of
target customers. Digital marketing allows companies to target directly on
gender, age, interests, location, and even past purchasing behavior.
Another significant difference is the way you interact with your customers.
With traditional marketing, you can have basic demographic information
such as age, race, gender,… and that’s it. But with digital marketing, you can
have more information about how people are finding you, what they think of
your ad, or what they will do after seeing it. You can also receive immediate
feedback on your ads or products.
In conclusion, methods of marketing have been far innovated these years.
While the objectives are similar, there are still differences in the performance
and target of each method and the way that ads create interaction with
customers. There is no doubt that technology will be developed dramatically,
and these marketing methods we use today may become outdated.

How Does The Artificial Intelligence Scene In China Compare To The United
States?

What is the AI scene like in China compared to the U.S.?  originally appeared on  Quora:  the
place to gain and share knowledge, empowering people to learn from others and better
understand the world.

Answer by Kai-Fu Lee, CEO of 创新工场, former President of Google China and Author
of AI Superpowers, on Quora:

A major difference between US AI and China AI is that China AI is all about

implementation.

In research, US has about 60% of the world’s top 1000 top researchers, and China less
than 10%. The top US researchers are both academia and industry, while the top Chinese
researchers are generally in the industry, while academia lags behind the US substantially.
Chinese research papers have increased in quality rapidly over the years, but it will take a
long time to catch up with the US. (For more details on this, see my book AI
Superpowers.)

Deep learning is the single greatest invention so far in the Era of Discovery, which was led
by the US, but since the deep learning breakthrough, we’ve already entered the Era
of Implementation where what matters is execution, product quality, speed, and data. And
that’s where China comes in.

China’s technological execution is built on incredible work ethic. Nearly abandoning my

wife in the delivery room is nothing compared to the entrepreneurs in China. As a venture
capitalist in China, I once saw a startup claim that it offered great work-life balance
because it was “996”. What’s 996? 9am to 9pm, 6 days a week. Most other startups in
China are 997.

Chinese product quality has improved dramatically due to intense competition. Silicon
Valley competition resembles the old wars where each side takes its turn to fire. In China,
competition is like gladiators in the coliseum, fighting to the death with no holds barred.
Fierce competition pushes entrepreneurs to improve the product at lightning speed, and
to develop impregnable business models. As a result, Wechat and Weibo have evolved
into arguably better products than products from Facebook and Twitter.

The Chinese market rapidly embraces new products and new paradigms. Just within the
last 3 years, mobile payments have emerged as the dominant transaction tool, replacing
cash and credit cards. Total transactions in 2017 were $18.8 trillion, even larger than
China’s GDP. How’s that possible? China’s mobile payments are built on the world’s best
infrastructure: nearly zero-transaction-fee, micropayment-capable, and peer-to-peer. Over
700 million Chinese users can pay each other, whether for online, offline, loan, or gift,
whether to your child, a farmer in a village, or even a beggar.

All of this is amplified by China’s enormous market size, which generates the treasure
trove of data which is the critical rocket fuel for AI. China’s data edge is 3 times the US
based on mobile users ratio, 10 times the US in food delivery, 50 times in mobile payment,
and 300 times in shared bicycle rides. (The few paragraphs above come from my TED talk
this year.)

All this rich data is used to make Chinese companies’ AI work better. Today, China has
the world’s most valuable companies in computer vision, drones, speech recognition,
speech synthesis, and machine translation. The total valuation of Chinese computer
vision companies is about $10B, and the total valuation of Chinese speech recognition
companies is also about $10B.

Internet is an area where AI giants blossomed. The same is true for US and China. For US:
Google, Facebook, Amazon, Microsoft. For China: Alibaba, Tencent, Baidu. These seven
companies have a disproportionate share of AI people (in particular Google has the
most).

China has a number of industrial AI opportunities in “late mover advantage”, that is when
the industry lags in the US, AI can make a big difference. We’ve seen this in payments,
and will soon see it in retail, healthcare, and education (for AI & education, watch the
upcoming 60 Minutes).

So, not unexpectedly, in VC funding, China has 48% of the world’s funding, while US 38%.

(https://www.forbes.com/sites/quora/2018/10/04/how-does-the-artificial-intelligence-scene-in-
china-compare-to-the-united-states/#57a7fe527a6f)