Professional Documents
Culture Documents
BSBA Marketing 3G
Assignment
1. Select one of the dimensions of Culture Hofstede and describe how it might be
- Market segmentation refers to the process of dividing the target market into a
market.
individual has a gender role in our society even those people who are part of
LGBT community, they level themselves on how they prefer to be. Though
both males and females can come under the target market for a given
product, it is also possible for both men and women to share one product or
what we call the unisex products besides, markets can also bring changes in
their products with an aim to fulfill the requirements of a specific gender that’s
Therefore, it’s the shared patterns of our behavior and interaction which are