RESEARCH COMPANY

IN

STRATEGIC MANAGEMENT

GROUP 15

Members:

Alvin Jay Santos

Edmond Magtarayo

BSBA MARKETING 3/G

PROF: MR. REY DE VERA

Metrobank

1. Identify the strategies use by the given Company;

 Backward Integration

 Forward Integration

 Horizontal Integration

2. Explain how it was applied and its advantages;

Metrobank should prioritize competitive advantage and make

additional improvements with factors that have low on rating

allocating additional advertisements as well as investments in

order to catch up in the future. Accordingly, our group had

conducted strategies that involve the company’s collaboration

with famous companies, which this can be an investment for

reaching out to other well known company to increase market

share, share growth and company profits. Another is maximizing

and upgrading of its branches’ computer technology and IT

software and ATM needed in order to sustain its quality in their

product and services. Lastly, focusing on weakness in SWOT

Analysis is investing in budget for advertising. Referred in the

CPM, it has a low ranking contrast to its opponent, wherein they

promote their products and services to the public by advertising it

on television or radio announcements. By comparing, the

strategies of Metrobank to its competitors can develop excellent

organizational performance that can lead Metrobank to maintain

its market growth. Basing on these strategies illustrated, there

maybe changes after years to come, but it can entail corrective

actions depending on Metrobank’s Market Stability during the

following years to come. This can only be focusing on four

perspectives: the company’s financial condition, for customer

information, for business processing department and learning and

growth development.

3. Determine their SWOT, and suggest improvement;

STRENGTHS

1. Growth is high. It has increased its account holders

2. At the flagship Holborn store, $200 million in deposits which

is four times the total at the average mature American branch:

Liquidity risk is less comparatively

3. Inclusion of variety of non-traditional services like pet friendly

policy at stores and coin counting machines

4. Many awards have been won in three years which creates

credibility in the market

5. It is authorised by the Prudential Regulation Authority and

regulated by both the Financial Conduct Authority and the

Prudential Regulation Authority

WEAKNESSES

1. Opened recently and hence consumers may be skeptical about

the same

2. Recording losses in PBT. Since its launch, loss has exceeded

100 million pound in three years

3. Difficulty in raising funds from notable investors

OPPORTUNITIES

1. Its unique position as being the first High street bank can be

leveraged

2. The non-traditional products can be incentivized and the

untapped market of it can be explore

3. Online platform Metro bank More can boost its growth due to

increasing internet penetration

THREATS

1. Increasing competitors activity can reduce its market share

2. Fluctuating economic scenarios and unfavorable banking

environment

STRATEGY RECOMMENDATION

It is recommended that the company should dwell on creating

intensive strategy. This includes market penetration and product

development. These strategies require intensive efforts for

Metrobank’s competitive position with existing products to

improve.

Strategy 1 – Market Penetration

A. Broaden Market in China In 2010, Metrobank inaugurated its

wholly owned subsidiary, Metropolitan Bank Limited, the first

foreign bank headquarters to be established in Naijing. The bank

serves as the base for Metrobank’s operations. Therefore, the

next step, Metrobank needs to broaden market their share in

chains and finance market. Metrobank has a good opportunity to

compete with other international banks like City Bank and BPO

because of their increasing Finance Market.

Strategy 2 – Product Development

A. Improve Operation and Service. Improve some operation and

service to adopt custom. Different culture needs different way to

delight your customer who is with different culture. This can

entail large research development expenditures. In the Banking

Industry, the company will always pursue to build a healthier

balance sheet and strong capital position by its substantial

progress. Implementing this could improve to achieve the

strategy. It can be involved a design that can create and organize

plans and handle turn downs on the next year.

B. Updating new banking technology Maximization upgrades of

its branches’ computer and IT software and ATM are needed in

order to sustain its quality in their product and services.

Strategy 3 – Market Development Strategy

By involving selling present products and services in new

markets, this can be an investment for reaching out to other well

– known company to increase market share, share growth and

company profits. This can gain brand and company awareness

with the other company alliances to create partnership or

corporation with the company’s products and services.

Market Development -This action involves increasing in

working hours and days, promotion with other company

alliances.

This can maintain and serve more customers in anytime of the

day and would be efficient if it will be following on more time

management during the bank’s opening time.

Market Penetration -A good partnership with famous

companies such as Bench Philippines, S&R can be useful and

promote Metrobank’s market growth. The collaboration with

these companies aims to increase the bank’s market share, profit

of the company and sales / market growth. This enables

customers to have a correlation towards the bank’s products and

services offered. This can entail brand and company awareness

only by their alliances.

Product and Service Development -This can increase sales by

improving and innovating present service, enhancing and training

proper customer relationship. Even products and services are

almost the similar compared to other competitors this is one of

the factors one bank can maintain the loyalty of its customers and

create a good customer relation.

4. Review if the Vision and Mission Statements are aligned to

its strategies.

Company’s Vision and Mission Statements

Vision

To be the best bank for all our stakeholders

Mission

We aim to be a premier universal bank of international standing,

committed to creating and providing the best possible value for

our core constituents clients, employees, shareholders and the

communities whom we serve. We shall exert all efforts to

transform every opportunity to expand our sphere of business

activities intro instruments to help our constituents realize their

own goals and aspirations. We shall strive to reach a highly

diversified customer base through an extensive distribution

network at the same time delivering a wide array of premium –

value products and services with distinctive quality. We realize

that our success depends on the quality of our people, the

efficiency of our systems, and the strength of our organization.

Hence, we shall continuously invest in our human resources to

ensure a service force characterized by the highest standards of

dignity, probity and professionalism. We shall constantly

endeavor to be more responsive to dynamic market conditions,

flexible in coping with customer needs, innovative in leading the

competition and united in pursuing common objectives. Our

financial capability shall likewise be continually invigorated to

maintain dynamism, growth and stability. Recognizing our

responsibility to our shareholders, we shall exercise judicious

management to consistently provide them with fair returns and

enhance the value of their investments. As a responsible

corporate citizen, we shall remain committed to making

meaningful contributions for the economic and social

development of the communities in which we serve. Metrobank

Group has a combined network of over 800 local and

international branches/offices, remittance offices and subsidiaries

worldwide.