Title: MEDICINE MANAGEMENT OF GENERIKA DRUG

Topic: MANAGEMENT

Generika Drugstore was founded with the vision of empowering Filipinos by providing them

access to quality, affordable generic medicines. When Generika opened its first drugstore at

Montillano, Muntilupa City in 2004, it became the pioneer champion for quality generic

medicines in the pharma retail space. Since then, it has made a positive impact on the lives of

many Filipinos, and has received numerous awards, recognizing its positive contribution to the

promotion of the health and well-being of Filipinos.

LOCAL LITERATURE

The objective of this study is to determine on how Generika Drugstore manage their medicines.

Medicines management is the entire process of how medicines are selected, procured, delivered,

prescribed, administered and reviewed to optimize the contribution they make to producing

informed and desired outcomes of patient care. In the Philippines, medicines management occurs

at all levels of government and is different during emergency and non-emergency times.

Generika Drugstore has become not only the champion but also the cornerstone of the retail

drugs industry in the country over the last decade, leading the movement in introducing highly
affordable drugs with the same clinical care, efficacy and safety for all the Filipino people. As it

gears for brighter and successful years ahead, Generika goes beyond the common goal of

acceptance and availability of affordable but quality medicines, and now seeks to provide a total

health care for all Filipinos.

LOCAL STUDIES

The Philippines has a large and well-developed pharmaceutical sector with a focus on production

of generic medicines. Pharmaceutical regulation through the Philippines Food and Drug

Administration is affected by resource constraints and substandard and counterfeit medicines

remain a problem. Challenges to the supply of medicines include a decentralised public health

system and chronic underfunding with the private sector playing an important role in access to

medicines. The Department of Health maintains medicines access programs, and local

government units provide services within their jurisdictions. National health insurance under

PhilHealth covers about 82% of the population and is expanding out-patient pharmaceutical

benefits. There is limited price regulation. The National Medicines Policy supports generic

medicines and there has been a growth in generics-only pharmacies. However, appropriate use of

medicines is a concern. Pharmaceutical care is underdeveloped and the professional role of the

pharmacist is not well recognised. Despite these challenges, recent investments by the

government in health and medicines seek to make quality medicines available and affordable to

support Universal Health Coverage