Issue No.

014

LEAP ISSUE NO.15

CORE PURPOSE
“To create and nurture after-market ecosystem to keep the automobiles fit and healthy
and customers happy and smiling”

VISION
“To become Leading Automotive Independent After Market player in India by establishing
Network of 2000 workshops and Revenue of Rs.500 crores by FY-22"

Good Corporate Citizen Integrity Customer First Respect Excellence Speed

 CEO’s Speak

YVS Vijay Kumar

CEO, Mahindra First Choice Services

Dear Partners,

The first quarter of the financial year F20 was full of action. Lok Sabha Elections spread over seven polling phases
and then results bringing jubilation in one camp and disappointment in many other camps. A few of our Franchise
partners were fully involved in elections campaigning for their family members. For business, the electioneering
activity as such, did cause disturbance during the long period of the campaign phase.

ICC Cricket World Cup 2019 lifted overall sentiments during initial 45 matches, with the Indian squad in the top
rank. The end of the Indian campaign unexpectedly during Semi-final brought the sentiments down.

Union Budget presented by our first woman Finance Minister did not bring any sentiment boosting input for the
industry. The retail and wholesale numbers in the auto industry dipped on both QoQ and YoY basis.

Amidst not so positive sentiments prevailing in the country, MFCS has made good progress to reach 400+ strong
network. I sincerely thank all Franchise partners, workshop teams, and my colleagues at MFCS for their continued
support and hard work in the challenging journey. In order to keep pace with our growing network, we shifted our
Corporate Office in Mumbai from Goregaon (East) area to the busy business hub of Andheri (East).

I would like to compliment the MFCS family for various achievements during Q1, which include:

1) Increase in business volume over Q4 by 6% mainly due to the Initiatives like 'Buddy' and 'Summer Cool Offer'.
'M-ASC' is rapidly gaining popularity with the active participation by 153 FOFOs and 10 Insurance Cos. by Jun'19.

2) Improvement in CSI score to 87%, as compared to 86% in Q4. For achieving further higher levels, the very first
classroom training program- 'Customer Experience Drive' was launched in Jun'19 at Delhi. The program will focus
on developing Customer Interaction Skills of our FOFOs' teams.

3) Hike on FRAPS score from +5 to +18 level (FraPS score is the summary of the report card of MFCS team,
adjudged by Franchisees through telephonic feedback). Our initiatives like ‘M-ASC’, ‘Buddy’ and 'Supply +' were
the top ranked initiatives appreciated by Franchisees.

The tempo built during Q1 will certainly help all of us achieve the targeted growth during Q2. I wish you and your
teams all the best for an exciting quarter 2.

All the Best!

YVS Vijay Kumar

Pg. No. 2
 FOFO Inauguration

Rohra Services 2 Wheeler Workshop Sethi Motors, MTWDthDealership

at Sillod (Maharashtra) on 6th May 2019 at Aurangabad on 7 May 2019

Laxmi Automobile 2 Wheeler Workshop Siddhivinayak’s Auto-Worldth 2 Wheeler Workshop

at Jalgoan on 30th June 2019 at Nagpur on 30 June 2019

Franchisee Inaugura on

Franchisee Name City

Raigad Auto Khopoli
Hariom Motors Mandsaur
B M S Ventures Agar Malwa
R D Motors Kaithal
M/s Ashadeep Motors Niphad
M/s Regency car services Faridabad

Pg. No. 3
 Franchise Performers Q1 FY- 20
Highest Highest
Revenue ROs
Highest Revenue of
Highest ROs 181%
`84.66 Lakhs
S.N.S Motors, Mysore
Poonam Motors, Delhi

Highest
Highest
Spares
CSI%
CSI of 100% Spares Offtake of Offtake
`23.61 Lakhs
B.M.M Automobile
Telangana Poonam Motors, Delhi

Technical Training Calendar

Technical Support to the Franchisees is an important aspect which we at MFCSL constantly

endeavour. We have established 'Technical Support Helpline' number to support Franchisee's
technician for all the technical related queries encountered during vehicle repair.Technicians can
call on 8448496416 between 9-6 on all working days to seek resolution from MFCSL technical
support team for vehicle diagnosis or any technical information required during vehicle repairs.

Pg. No. 4
 Training Updates

Basic Course - 2 Wheeler on 24th-27th June 2019 at SSOU - Pune

DWM Training on 5th April 2019 Basic Course - 2 Wheeler on 15th - 17th May 2019
at Guwahati Hub at Tusha Motors - Bangalore,Karnataka

Basic Course 2 Wheelers on 23th - 26th May 2019 Basic Course - 2 Wheeler on 6th - 9th June 2019
at Kaveri Motors - Guwahati, Assam at Khandelwal Automobile - Delhi, NCR

Basic Course - 2 Wheeler on 11th-14th June 2019 Basic Course - 4 Wheeler on 18th-21th June 2019
at Baba Automobile - Katesar, Varanasi at Akash Automobiles -Ranaghat, West Bengal

Pg. No. 5
 ASBM

nt (ASBM),
Business Manageme dra Institute of Quali
ty
Automotive Service urs e in as sociation with Mahin
rtif ica tio n co
A business training ce

COURSE HIGHLIGHTS

1 2

Step by Step
6-Days Certification by
Guidance on
Comprehensive Mahindra Institute of
Planning, Setting-Up
Certification Course Quality and Mahindra
and Managing
by Industry Experts First Choice Services
Workshop

ASBM was successfully conducted at Nashik in July 2019. The training include participation from our franchisee partners and
external participation as well. This 6-day course includes modules on making a business plan, setting up of a workshop, getting
customers, running operations, managing finance, people management and technology. Final day was concluded by presentation
from all participants. The course gave MFCS a wonderful opportunity to interact in depth with our future partners.

Come learn from the experts!

For further details mail to: mfcs.franchisee@mahindra.com

Pg. No. 6
 CXD

th
2019
e Drive (CXD ) at Delhi on 25 June
Customer Experienc

Customer Delight Experience is the key ingredient in service industry, thus we intend to give exceptional experience to our customers when they
visit MFCS Franchise. We started with our webcast series on Customer Experience Drive to develop soft skills of Franchise staff. This was initiated
in November 2018, wherein we received a positive feedback from Franchise towards the program.

With this we launched, Customer Experience Drive - Our First Classroom Session on Customer Handling on 25th June 2019 for MFCS Franchise
teams at Delhi, National Warehouse. The program is based on Customer Handling & Interaction Skills for front staff like Works Manager, Service
Advisor & Customer Relationship Manager, who manages customers on regular basis. We received a good response from participating franchise
teams all the learners participated actively in the Role-Play Activities and Group Discussions. We look forward that CXD will contribute in
enriching our Franchise Value Proposition.

Happy Learning!

Pg. No. 7
 *Conditions Apply, Limited Period Offer, Parts & Taxes Extra. 25% Discount Valid on Next Job Card. 10% Off on MFC Spares & Labour on Next Paid Service Only.
THIS MONSOON
ITS RAINING OFFERS FOR YOUR CAR!
BILL VALUE

Rs.2000 TO FREE Wiper Blades (2 Nos) + 25% Discount on

Rs.2999* Bodyshop Repair (Labour)*

FREE Wiper Blades (2 Nos) + 25% Discount on

Rs.3000 TO Bodyshop Repair (Labour)* + FREE AC & Suspension
Rs.3999* Check-Up + FREE Wheel Alignment

FREE Wiper Blades (2 Nos) + 25% Discount on Bodyshop

ABOVE Repair (Labour)* + FREE AC & Suspension Check-Up + FREE
Wheel Alignment + FREE Engine Flush or Radiator Flush
Rs.4000* Treatment / Any VAS Treatment /Additional 10% Off* on
MFC Spares & Labour Charges

Call us: 1800 22 4008

 SCM Update
MFCS Rewards Club

Total Registered FOFO - 254 | Total Members - 1484 | Points Accumulated - 6,18,450 | Gi s Redeem - 23 Gi s

MFCS Rewards Club Gi Redemp on!

FOFO / FOFO / City
Name Redeem Item Name COCO Code COCO Name
M Swarna Latha 1 L Electric Kettle X458 Sairam Automobiles Andhra Pradesh
D Enosh Dry Iron 750 W X729 Performance Automotives Tamil Nadu
Vivek Pandey 1 L Electric Kettle X833 Agarwal Traders Uttar Pradesh
Satish Poojary 1 L Electric Kettle X748 Murali Automobiles Pvt Ltd Maharashtra
Mohammad Munir Branded 1 L Electric Rice Cooker X748 Murali Automobiles Pvt Ltd Maharashtra
Ajeet Singh Branded Table Fan X103 Dayal Motors Rajasthan
Dinesh Bangde 1 L Electric Kettle X796 Sinha Cars Private Limited Maharashtra
Amit Narayan Shetty 1 L Electric Kettle X748 Murali Automobiles Pvt Ltd Maharashtra
Satvir Singh Philips Mixer Grinder 550 W Power Mixer Grinder BC30 Mohali - Sas Nagar Punjab
Om Prakash Paswan Titan Watch (Analog Wrist Watch) BC30 Mohali - Sas Nagar Punjab
Vishal Koriya Branded Table Fan X398 Universal Autofusion Private Limited Gujarat
Vinayak 1 L Electric Kettle X121 Manick Enterprises Karnataka
Akshay Namdev Kate 1 L Electric Kettle X796 Sinha Cars Private Limited Maharashtra
Arun Dry Iron 750 W X833 Agarwal Traders Uttar Pradesh
Sonu Kumar Choudhary 1 L Electric Kettle X726 Shree Automobiles Bihar
Abhishek Ghosh Branded Table Fan X632 Bhaswati Automobiles West Bengal
Suraj Rathore Branded Table Fan X457 S R Motors Rajasthan
Arun Bhargav Branded Table Fan X348 Manda Motors Rajasthan
Dilip Singh Dry Iron 750 W X348 Manda Motors Rajasthan
Dilip Singh Branded Table Fan X348 Manda Motors Rajasthan
Om Prakash Paswan 4borner Stainless Gas Stove Bc30 Mohali - Sas Nagar Punjab

Pg. No. 9
 Customer Testimonial
A Job Well Done!

When you experience the feeling of WOW, it strengthens

your sense of wellbeing and also makes that moment last longer

KRRISH AUTOMOBILES
Very sa sfied with the wow experience received at Krrish automobiles not only were they courteous enough to treat us well
with accompaniments but also provided us with immediate service and gave sugges ons and recommenda ons to keep my
car healthy. Thank you for the awesome standard service.

DECENT AUTOMOBILE
The customer intended to visit some other independent garage where in it was going to take 2 days for the comple on of
work but as the customer was looking for an immediate service, he approached decent automobiles where in the work was
explained to him and good support was provided by the technician and the parts manager for arranging everything on me,
servicing to the utmost sa sfac on and also delivering the Car the same day.

Pg. No. 10