HOW TO INCREASE EMAIL

ENGAGEMENT?

A COMPREHENSIVE GUIDE

1 DESIGN FOR SMARTPHONES

Most people read emails on their

smartphones so, it’s imperative to make
your content smartphone friendly. It has to
be easily readable and understandable on
Mobile Phones.

2 BE CLEAR WITH YOUR GOALS

Always communicate with your customers

in a very clear manner. Don’t make puzzles
for them. This thing will help your customer
also in analyzing their demand. Your goal
should be email automation to focus on
KPIs.

3 PERSONALIZATION

Personalizing your messages enhances the

chance of getting a higher rate of opening
emails. You can personalize email
newsletters to boost your email marketing
campaign.

4 DON’T BE LOUD

Yes, you read it right, don’t be loud. Try not

to use so many exclamations ‼‼ . This will
make your email loud and readers don’t like
this. One more thing to keep in mind is to
AVOID USING CAPITAL LETTERS.

5 AVOID LOOKING LIKE A SPAMMER

Your message can look spammer to your

customers if you don’t design it well. Back
in school days when teachers say make a
decent assignment with relevant content.
Otherwise, Examiner would think you aren’t
serious enough for studies.

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