Purpose of Business Plan Company Background Company Logo Shareholders/Partners/Owner'S Background Partnership Agreement

1
Table of contents Page

Table of Contents 1-2
Letter of Submission 3-4
Acknowledgement 5
Executive Summary 6
1.0 INTRODUCTION 7-8

PURPOSE OF BUSINESS PLAN 9
COMPANY BACKGROUND 10-11
COMPANY LOGO 12
SHAREHOLDERS/PARTNERS/OWNER’S BACKGROUND 13-17
PARTNERSHIP AGREEMENT 18-25
2. ADMISTRATIVE PLAN
Introduction 26
Organizational Chart 27
List of Administrative Personnel 28
Schedule of Tasks and Responsibilities 29
Schedule of Remuneration 30
List of Office Equipment and Supplies 31-32
Administrative Budget 33
3. MARKETING PLAN
Introduction 34
Product Description 35-37
Target Market 38-39
Market Size 40-41
Competition 42-43
Market Share 44-45
Sales Forecast 46
Market Strategies 47-56
Marketing Budget 57
2
OPERATION PLAN
58
Introduction
59
Operation Process
60-61
Flowchart of operation activites
62-63
Operation Layout Plan
64
Production/Capacity Planning
65-66
Material Requirement/Planning
67
Machine and Equipment Planning
68-69
Manpower Planning
70
Operations Overhead Requirements
71
Location Plan
72
Business and Operation Hours
73
License, Permits and regulations
74-75
Operation budget
FINANCIAL PLAN
Administration Budget 76
Marketing budget 77
Operation Budget 78
Project Implementation Cost Schedule 79
Depreciation 80-82
Loan and hire purchase repayment schedule 83-84
Cash Flow Proforma 85
Pro-forma income Statement 86
Balance Sheet Pro-forma 87
Forecasted performance 88
Financial Ratio 89
APPENDICES 90-110
3
LETTER OF SUBMISSION
Diploma in Public Administration,
Faculty of Administrative Science and Policy Studies,
UiTM Cawangan Negeri Sembilan,
70300, Seremban,
Negeri Sembilan.
Madam Maria bt Haji Kamarulzaman,
Lecturer of Entrepreneurship (ENT 300),
UiTM Cawangan Negeri Sembilan,
70300 Seremban,
Negeri Sembilan.
Dear Madam,
Submission of Business Plan
According to the title above, we are from Violet The Carpenter have finished our business
plan for completed the need of the ENT 300 subject.
2. The business plan contain the important aspect for the venture new business, which
had the business plan profile and organizational goals that had administration plan,
marketing plan, operational plan, financial plan. All the information fact is gathered from
discussion.
4
Thank you,
………………………..
AMINUDDIN BIN ABDUL AZIZ
General Manager Violet The Carpenter,
c.c.
NOR AIENNIENATULNISA BINTI NOOR AZHAR (MARKETING MANAGER)
AMIRUL ASMAAN BIN AHMAD MURAD (FINANCIAL MANAGER)
NURUL FARHANA BINTI ABDUL HADI (OPERATION MANAGER)
SITI HADHILA BT HAMZAH (ADMINISTRATION MANAGER)

5
ACKNOWLEDGEMENT
Bismillahirrahmanirrahim,
First and foremost, we would like to thank Allah S.W.T for giving us the strength to
complete our project without much problems. Many thanks to our Entrepreneurship lecturer,
Madam Maria for her guidance and suggestions upon completing this business plan.
Deepest thanks and appreciation to our parents, family and friends for their unconditional
love and word of encouragement until our business plan is fully completed.
6
EXECUTIVE SUMMARY
Violet The Carpenter company is a form of business based on partnership which
consist of four members which hold important position such as General Manager,
Administration Manager, Marketing Manager, Operational Manager and Financial Manager.
The business capital is amounted to RM 100,000.00 where contribution of each member is
RM 20,000.00.
This company provides multi-purposes furniture using the pallete wood
according to the customer design. Violet The Carpenter with motto of ‘Variety Of Ones’ is
located at Ayer Keroh with address: No 17, Jalan KF4 Hang Tuah Jaya, Lingkaran Mitc,
75350 Melaka, Malaysia.
Violet The Carpenter is a company which focuses on production of furniture in
Malaysia. This company provided furniture which is wanted by the customer nowadays as it
is easy to consume and have multi-function. Differences normal furniture design compared
to our company design makes this furniture look more interesting and suitable with all sizes
of houses especially for those with small houses as this product can fit even in small spaces.
To make it more attractive we decided to make some innovation by implying our
creativity and modern element in this furniture. We have done some research that Malaysia
is one developed country which consist of the people with lower income level and higher
income level. Thus, we recommended this furniture suitable with all type of income level as
the prices of our furniture is reasonable and affordable.

7
1.0 INTRODUCTION
Nowadays, in Malaysia as in other developing countries the business sector has
an enormous potential for improving the nation economy and income. Because of this
positive development, we find ourselves interested in getting involved in the business sector.
As we have seen, there are a lot of businesses in Malaysia, especially in the furniture
industry. So we take this opportunity to bring out our name, which is Violet The Carpenter.
Violet The Carpenter is a business that provides multi-purposes use of furniture
based on pallete wood. These days, people currently demand on the product that are more
convenience to use. As for this, we decided to introduce our 3 in 1 furniture to allow them to
grab this deal to have this product at the affordable price.
Our company name inspired from the meaning of Violet itself which is,
imagination and spirituality. The Violet brings us the inspiration to create the product beyond
customer’s imagination. The nature of this business is instant furniture. We innovate this
furniture in a modern way to suit the trends.
Violet The Carpenter will be launched on 15th January 2016 and will be located
at the Kota Fesyen, MITC Ayer Keroh Melaka. Kota Fesyen, MITC Ayer Keroh Melaka is a
quite known in that area. This place is near to the supplier of our product and it is near to
residential area.
8
The business will commence operation at the following address:
No.17 Jalan K4 Hang Tuah Jaya,
Lingkaran MITC,
The chosen location is considered strategic to start a business because of its
facilities and business environments. This place is near to the supplier of our product and it
is near to residential area. We want to make it in a short time for producing the product, so
our customers do not have to wait longer as we can get the raw material fast from our
suppliers.
We want to bring our product to the international level and to lift up the name of
our company to be comparable with other large company around the world.
9
1.1 PURPOSE PLAN
The primary purpose of a business plan is to define what the business is or what
it intends to be over time. Clarifying the purpose and direction of your business allows you to
understand what needs to be done for forward movement. Clarifying can be consist of a
simple description of your business and its products and services, or it can specify the exact
product lines and services you’ll offer, as well as detailed description of ideal customer.
As you start your business, and even as your business moves along, you will
constantly need to concern yourself with financing your business. Financing concerns begi
with the start-up costs and then continue with business expansion and new product
development. Private investors, banks or any other lending institution will want to see how
you plan on running your business, what your expense and revenue projections are and
whather or not your plans for the future are attainable with the business you have created.
All of this can be answered by a well-written and thorough business plan.
Businesses evolve and adapt over time, and factoring future growth and
direction into the business plan can be an effective way to plan for changes in the market,
growing or slowing trends, and new innovations or directions to take as the company grows.
Although clarifying direction in the business plan lets you know where you’re starting, future
vision allows you to have goals to reach for.

10
1.2 COMPANY BACKGROUND
Name of The Business Violet The Carpenter
Business Address No 17, Jalan KF4 Hang Tuah Jaya, Lingkaran

Mitc, 75350, Melaka Malaysia
Website violethecarpenter.com
E-mail violethecarpenter@gmail.com
Telephone Number 06-4414168
Fax Number 03-33929479
Form of Business 3 in 1 Furniture
Main Activity Making Furniture
th
Date of Commencement 15 January 2016
th
Date of Registration 15 Mei 2016
Registration Number 001111112-P
Name of Bank Bank Islam
Bank Account Number 12168120283415

11
1.4 LOCATION OF THE BUSINESS
ADDRESS OF THE COMPANY
No.17 Jalan K4 Hang Tuah Jaya,
Lingkaran MITC,
PREMISE
12
1.4 COMPANY LOGO
The name ‘Violet’ represent the

future, the imagination and
dreams.
The color violet relates to the
need to escape from the
practicalities of life, it means that
our company provide something
that out of the usual line of
thoughts.
13
The brown colour

represent the colour of
our products itself,
which is palette woods.
The hammer, saw and the nails

represent the tools that we used
The name ‘Carpenter’ to provide the multi purpose use
represent us, the five furniture for our customer.
partners in the Violet the
Carpenter.
1.5 PARTNERSHIP BACKGROUND
GENERAL MANAGER
Name of Partners : Aminuddin Bin Abdul Aziz
Identity Card Members : 900424016697

14
Permanent Address : H1-10 Perumahan Polis Sri Temenggong, Jalan
Taman Sentosa, Bukit Baru, 75450, Melaka
Correspondence Address : No 17, Jalan KF4 Hang Tuah Jaya, Lingkaran Mitc,
E-mail : amintebek@yahoo.com
Telephone Number : 0173882182
Date of Birth : 24th April 1990
Academic Qualification : Diploma in Business Leadership
Bachelor in Industrial Relations
Course Attended : Level 1 Award in Basic Construction Skills
Entrepreneur Talks
Skills : Leadership Skills
Good commands in English and Malay
Experiences : Manager in Econsave Sdn Bhd
2 year experience as Project Manager at H.O.P.E
Present Occupation : Chairman in Violet The Carpenter Company
ADMINISTRATION MANAGER
Name of Partners : Siti Hadhila Binti Hamzah

15
Permanent Address : No 58 Taman Pegoh Baru, Jalan 4 (PS1118) Pulau
Sebang, Alor Gajah, Melaka.
E-mail : sitihadhila@gmail.com.my
Date of Birth : 2nd September 1990
Academic Qualification : Diploma and Bachelor in Business Administration
Degree Holder in Human Resources Management
Course Attended : Level 1 Award in Wood Operations
Human Resource by MARA and TEKUN
Skills : Creative and Critical Skills
Fast learner and Thinker
Experiences : 2 year experience in Industrial Relations
Working as Business Administration at Bagus Bakery
Present Occupation : Administration Manager in Violet The Carpenter
MARKETING MANAGER
Name of Partners : Nor Aiennienatulnisa Binti Noor Azhar

16
Permanent Address : No 6, Jalan Karyawan Bestari, Puncak Bestari.
E-mail : nishaienniena@gmail.com
Date of Birth : 13th September 1990
Marital Status : Single
Academic Qualification : Diploma in Marketing with Multimedia
Bachelor in Marketing Management
Course Attended : Level 2 (NVQ) Certificate & Diploma in Wood
Occupations.
Marketing Course by MATRADE
Skills : Negotiation and persuasion skills
Good Communication Skills
Experiences : Salesgirl at Muhibah Sdn. Bhd.
Present Occupation : Marketing Manager in Violet The Carpenter
OPERATIONAL MANAGER
Name of Partners : Nurul Farhana Binti Abdul Hadi

17
Permanent Address : No 43, Lorong Naluri Sukma 8/16, Bandar 42300
Puncak Alam, Selangor
E-mail : farhana_hadi@yahoo.com
Date of Birth : 5th February 1990
Academic Qualification : Diploma in Business Studies
Bachelor in Operation Management
Course Attended : Level 2 Diploma in Construction Crafts
(carpentry and joinery)
Entrepreneurship Course by MITI
Skills : Ability to work under pressure
Good Time Management
Experiences : Working as Operation Executive at BAGUS Bakery
Secretary at Sapura Group
Present Occupation : Operational Manager in Violet The Carpenter
FINANCIAL MANAGER
Name of Partners : Amirul Asmaan Bin Ahmad Murad

18
Permanent Address : No 8, Jalan Desa Bestari 9, Desa Bestari, Salak
Tinggi, 43900 Sepang, Selangor.
E-mail : amirulasmaan@gmail.com
Date of Birth : 7th March 1990
Academic Qualification : Diploma in Financial Strategy
Bachelor In Financial Studies
Course Attended : Level 2 Diploma in Site Carpentry
Financial Training at Bank Negara Malaysia
Skills : Teamwork Skills
Creative and Innovative Thinker
Experiences : Accountant at Bank Nasional
3 years experience in CIMB Bank
Present Occupation : Operational Manager in Violet The Carpenter
1.6 PARTNERSHIP AGREEMENT
With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfully made
between the partners of Violet The Carpenter. The reason of this partnership agreement is
made in order to make sure that all the business operation run accordingly to the schedule
and the main objective of the business can be achieved.
All the partners as below within the business organization make this agreement in
front of the lawyer, Mr Syukri that our company have selected to represent us.
19
It is hereby declared that all partners as mentioned below have witnessed and agreed
to accept all terms, conditions and regulation stated as follow:
This partnership is registered under the name of Violet The Carpenter,
The partners have also agreed to accept the position in Violet The Carpenter as enlisted:
AMINUDDIN BIN ABDUL AZIZ (GENERAL MANAGER)
NURUL FARHANA BINTI ABDUL HADI (OPERATION MANAGER)
NOR AIENNIENATULNISA BINTI NOOR AZHAR (MARKETING MANAGER)
SITI HADHILA BINTI HAMZAH (OPERATION MANAGER)
AMIRUL ASMAAN BIN AHMAD MURAD (FINANCIAL MANAGER)
It is also agreed that all profit sharing will be based on the capital contribution of each
partners. Should the company suffers any loss, of which the negligence cause by anyone of
the partners, that partner should be responsible for the loss.
All the money owns by the partnership or money received on behalf of the partnership
must be credited to the agreed partnership current bank account.
It is also agreed that if in case where any of the partners want to withdraw from the
partnership, then she/he must give a one month notice to the partners.
Each of the partners:
 Must have and act in good manners and has faith and be trustworthy between
each partner in all business matters.

20
 Must give full efforts in any way for the success of the company.
 Must keep all information relating to the business confidential from people
outside the business organization.
 Must settle all personal problems without involving the company.
All the partners is strictly forbidden (except with the consent from all the partners) to:
 Give or transfer own share to the public or people outside the business
organization.
 Accept or borrow or lend money owned by the business to other people outside
the business organization except regarding on business matter.
 Accept or borrow money owned by the business for personal use. If any partners
have borrowed any money or assets, payback or recovery must be made in one
month from the date borrowed without any interest.
 Dispose any assets or any liability such as debts, money or others owned by the
partners.
 If any partner dies or paralyzed that may bring difficulty for his/her to perform
her/his work, the next-of-kin must give a written notice in between 45 days to
other partners if he/she wants to become a partner, if there is no notice between
those periods, the next-of-kin will receive back the capital contributed by
deceased or the paralyzed partner according to agreed proportion.

21
This agreement can be changed or dissolved if agreed by all the partners under a
memorandum signed by all the partners.
It is also agreed that any action that may not fall under the agreement can be taken
action or revised under the partnership act 1961 (Revised 1974).
Verify, I am Aminuddin bin Abdul Aziz, I/C Number, 900424016697, address, H1-10
Perumahan Polis Sri Temenggong, Jalan Taman Sentosa, Bukit Baru, 75450, Melaka
agreed to be a part of the partners in Violet The Carpenter.
With a contribution of RM 20,000 of each of the partners which bring the total of
RM100,000. I promise to accomplish every duty assigned and willing to give full commitment
towards the organization management. I also promise to obey the rules and the regulations
as stated in Violet The Carpenter.

22
Yours truly,
………………..
(Aminuddin bin Abdul Aziz)
First Witness, Second Witness,
……………….. ………………..
(Siti Hadhila binti Hamzah) (Nor Aiennienatulnisa binti Noor Azhar)
Third Witness, Fourth Witness,
……………….. ………………..
(Nurul Farhana binti Abdul Hadi) (Amirul Asmaan binti Murad)
Verify, Siti Hadhila Binti Hamzah, I/C Number, 900902045100, Address,No 58 Taman
Pegoh Baru, Jalan 4 (PS1118) Pulau Sebang, Alor Gajah, Melaka, agreed to be a part of the
partners in Violet The Carpenter.

23
Yours truly,
………………..
(Siti Hadhila binti Hamzah)
……………….. ………………..
(Aminuddin bin Abdul Aziz) (Nor Aiennienatulnisa binti Noor Azhar)
……………….. ………………..
Verify, I am Nor Aiennienatulnisa Binti Noor Azhar, I/C Number, 900913106714,
Address, No 6, Jalan Karyawan Bestari, Puncak Bestari, 42300, Bandar Puncak Alam
agreed to be a part of the partners of Violet The Carpenter.
24
Yours truly,
………………..
(Nor Aiennienatulnisa binti Noor Azhar)
……………….. ………………..
(Siti Hadhila binti Hamzah) (Aminuddin bin Abdul Aziz)
……………….. ………………..
Verify, I am Nurul Farhana Binti Abdul Hadi, I/C Number, 900205105614, Address,
No 43, Lorong Naluri Sukma 8/16, 42300, Bandar Puncak Alam, Selangor agreed to be a
part of the partners in Violet The Carpenter.
25
Yours truly,
………………..
(Nurul Farhana binti Abdul Hadi)
……………….. ………………..
……………….. ………………..
(Aminuddin bin Abdul Aziz) (Amirul Asmaan binti Murad)
Verify, I am Amirul Asmaan Bin Ahmad Murad, I/C Number, 900307085299, Address,
No 8, Jalan Desa Bestari 9, Desa Bestari, Salak Tinggi, 43900 Sepang, Selangor, agreed to
be a part of the partners in Violet The Carpenter.
26
Yours truly,
………………..
(Amirul Asmaan bin Murad)
……………….. ………………..
……………….. ………………..
(Nurul Farhana binti Abdul Hadi) (Aminuddin bin Adul Aziz)
2.0 ADMINISTRATIVE PLAN
2.1 INTRODUCTION
The administration plan forms an important base in maintaining and controlling the
business routines. One of the best ways to introduce a business organization is to state its
vision, mission and objectives.
2.2 VISION, MISSION, OBJECTIVE AND MOTTO

27
2. 2. 1 Vision
Our vision is to provide a convenience, creative, innovative and our concern is
our customer satisfaction and our design is focus on sleeping, dining, working and living.
Violet The Carpenter will strive in creating an efficient and effective in terms of the operation
management in 12 years from the date of it establish.
2. 2. 2 Mission
Our mission is to create comfort for our customer through reliability and we want
every Violet The Carpenter’s customer experience to be worry-free as we offered our
customer 3 in 1 furniture. We are committed to excellence in our products and we provide a
best way to save a space
2. 2. 3 Objective
 Gain profit daily, weekly, monthly and annually
 Reduce the living cost of the people by providing our products
 Achieve high sales in order to produce more and sell more
2. 2. 4 Motto
“Variety of Ones”
2.2 ORGANIZATIONAL CHART

28
AMINUDDIN
BIN ABDUL AZIZ
(GENERAL
MANAGER)
NOR
SITI HADHILA NURUL FARHANA AMIRUL ASMAAN
AIENNIENATULNISA
BINTI HAMZAH BINTI ABDUL HADI BIN MURAD
BINTI NOOR AZHAR
(ADMINISTRATION (OPERATION (FINANCIAL
(MARKETING
MANAGER) MANAGER) MANAGER)
MANAGER)
29
2.3 LIST OF ADMINISTRATION PERSONNEL
POSITION NUMBER OF PERSONNEL
General Manager 1
Administration Manager 1
Marketing Manager 1
Operational Manager 1
Financial Manager 1
TOTAL 5
2.4 TASKS AND RESPONSIBILITIES

30
POSITION TASKS AND RESPONSIBILITIES
General Manager  To plan and monitor strategic progress of the

business
 Ensure all activities to run smoothly using the

proper procedure
Administration Manager  Help the general manager manage and plan

systematic management
 To carry out interview for workers and to

evaluate the workers performance
 Doing consistent promotions to ensure the

Marketing Manager
sales reach the objectives
 To prepare marketing analysis and observe the

strategic location to expand the business
 Plan out the program that will be done

Operational Manager
 To ensure the flow stock run smoothly without
having any shortage in the supply stock
 Responsible to the entire activities that

Financial Manager
involves a company finance
 Prepare cash flow, trading profit, loss account

and also the balance sheet for the company
31
2.5 SCHEDULE OF REMUNERATION
Monthly Salary SOCSO

POSITION NO. EPF 13% Amount
(RM) (1.75%)
General Manager 1 2,500 325 43.75 2868.75
Administration Manager 1 2,000 260 35 2295
Marketing Manager 1 2,000 260 35 2295
Operational Manager 1 2,000 260 35 2295
Financial Manager 1 2,000 260 35 2295
Total 5 10,500 1,365 183.75 13,048.75

32
2.6 LIST OF OFFICE FURNITURE AND FITTINGS
TYPE QUANTITY PRICE/UNIT TOTAL
(RM) (RM)
Air-Conditioner 2 1800.00 3600.00
Lighting 10 6.00 60.00
Telephone 1 100.00 100.00
Desk 6 120.00 720.00
Chair 6 100.00 600.00
Cashier Machine 1 480.00 480.00
Bar Code Scanner 1 240.00 240.00
Desktop Computer 6 1100.00 6600.00
TOTAL 33 3946.00 12,400.00

33
2.6.1 LIST OF OFFICE SUPPLIES
TYPE QUANTITY PRICE/UNIT TOTAL
(RM) (RM)
A4 Paper 6 rim 8.00 48.00
Calculator 6 5.00 30.00
File 6 2.00 12.00
Marker Pen 3 2.50 7.50
Pen 10 1.50 15.00
Pencil 10 1.20 12.00
Ruler 10 1.00 10.00
Rubber Stamp 10 0.50 5.00
Stapler 5 5.50 27.50
TOTAL 66 27.20 167.00

34
2.7 ADMINISTRATION BUDGET
Particulars F.Assets Monthly Others Total
Fixed Assets
Furniture and Fittings 12,400 12,400
Office Renovation 12,000 12,000
Vehicle 10,000 10,000
Working Capital
Salaries, EPF, SOCSO 12,049 12,049
Utilities 570 570
Office Rental 4,000 4,000
Office Supplies 167 167
Petrol 500 500
Other Requirements
Deposit 12,000 12,000
Registration & Licences 500 500
Insurance & Road Tax 800 800
Other Expenses - -
Total 34,400 17,286 13,300 64,986
3.0 MARKETING PLAN

35
3.1 INTRODUCTION
Marketing is the management process for identifying and satisfying customer needs.
The concept of our marketing is based on the achievement and effectiveness of the
marketing to increase our sales and services that referred on needs and wants of customers
to achieve the high profit from our target market.
In order to make Violet The Carpenter more attractive, we have come up with marketing
plans for the next year. For our business, we will create many new products and something
special for our customer. Violet The Carpenter is a new business in its existing market. We
offers variety way to make our customer’s life easier and our product offers comfort to
everyone.
The objective of our marketing plan is to make sure that our product is known by people
around the world, and to ensure that our objective is achieved, we have to do some research
of our competitors. We would take their weaknesses as our opportunity to gain people’s
attention to our products.
The strategic ways to complete our marketing plans is by doing survey from peoples,
interview, and distributes questionnaires. We also put in the promotion method such as
advertising in the Internet and magazine to attract more customers to come to our shop.
3.2 PRODUCT DESCRIPTION

36
The business that we will be operating is a business that provides multi-purposes use of
furniture based on pallete wood. As you know, pallets are very versatile and they can be
used for lots of different projects. They are indeed wonderful and very resourceful.
There are many advantages that also come with using wooden pallets. First of all, they
are extremely cheap. You can even get them for free. Also, they are strong and durable and
very versatile. After all, they are used to keep all sorts of materials and contents so they are
very reliable. Pallets are also easily accessible and this means you can find them almost
anywhere. And in case they get damaged, they can be easily repaired.
One of the benefit of using our multi-purpose furniture is, our customer can minimize
space at their home. They don’t have to hire a contractor to knock down walls or add on to
their home to get more space. They can simply using our multi-purpose furniture that provide
a simple way to save space.
Furthermore, it is also allow our customer to lower their budget costs as our product that
we are offered is at affordable price. Hiring a contractor to make structural changes to your
home will cost a lot of money. Our customer can get some of those changes with multi-
purpose furniture from us.
We provide a custom-made furniture where customer can design their own multi-
purpose furniture with their own budget costs. They can probably decide the range of their
budget and basically, everything is based on our customer. They can choose how and what
the design should and could be, in other words their needs is our priorities.
3.2.1 PRODUCT DESCRIPTION

37
PRODUCT DESCRIPTION
 Space Saving Furniture

Features
 Affordable Price
 Multi-Purpose Furniture
 Pallets Woods
Materials
 Nails
 Screws
 The materials that we are using is strong, cheap and durable

Benefits
 It will maximize space at your home
 It will lower your budget costs

38
3.2.2 PRODUCT ILLUSTRATION

39
3.3 TARGET MARKET
In determining target market, a business needs to first identify the product or services to
be offered. Next, the business should focus its marketing efforts by identifying the market
area and business location, collecting information and data of customer that can be used to
identify personal details of the population in the area, their lifestyle and buying habits. By
compiling these details, we can estimate the target market to our product.
 Adults
Due to our economic crisis and the Malaysia Ringgit has fall down, we are
targeting adults as our main customer. The adults who want to get married
usually want something that they could afford, so our product could basically
help them in starting a new family. The adults who is wanted to start up a new
business can also buy our custom-made furniture to set up into their shop.
 Family
We decided to put any family in our basic list because they are possibly needed
space for any extra things. Their children grow up and they wanted more, as for
this the spaces in their house could be so small to put everything, so we are
currently providing them a solution to live comfortably.
3.3.1 DEMOGRAPHIC SEGMENTATION

40
Our business is located at the town where the people or customers came from
different background or lifestyle. This type of segmentation helps us to identify the trend that
might shape future spending patterns in the target market. There are few characteristics of
population that has been identified as our target market. They have different background of
education, income, social class and occupation. This is because Melaka area is considered
as a big town. The people are from all level of income.
3.3.2 PSYCHOGRAPHIC SEGMENTATION
The psychographic segmentation here in Melaka has different social class, lifestyle,
and personality that affect our market. In social class, there are high, middle, and lower class.
The middle and high class are more likely to purchase our services because of their financial
position and stability.
3.3.3 BEHAVIORAL SEGMENTATION
Behavioral segmentation use the unique relationship you have with your customer to
have a very personal conversation. In this segmentation, our target market are those who
want the furniture with the multi-function use and save the space at home. We also provide a
custom-made furniture.
41
3.4 MARKET SIZE
Market size is total potential purchase that is expected from the target market.
Estimation of market size required information regarding the particular market the business
intends to enter. The potential purchase includes purchase of the competitor within the same
market.
Melaka is develop city where there are many infrastructure and services provided to its
surrounding. Melaka also surrounded with working place, universities, college and housing
area. Furthermore, two of the established shopping complex that is Mahkota Parade and
Dataran Pahlawan Melaka Megamall are situated in Melaka. From the seasonal factor,
Bangsar will be crowded with people during seasonal event such as New Year, Hari Raya,
Chinise New Year and other event.
The total population in Melaka is 860,000 peoples. In determining the market size, a
company focused on the people who situated around 20 km from Violet The Carpenter and
it is estimated to be about 50,380 people. The company narrowed its focus only on families
and social class from middle and high group income. The average price of product is
RM300.00
42
Age Population Estimated Demand % Total
Adult 20150 7 3527
Family 30230 5 2519
Total 50380 12 6046
 Estimated Demand in Ayer Keroh, Melaka = 6046 people
 Estimated each purchase spend RM300
 Estimated purchase a year = 1 purchase per month x 12 = 12 purchase per year
 Total Market Size = Estimated Purchases x Estimated demand x Estimated each
purchase spend
 = 12 purchase x 6046 people x RM300
 = RM21,765,600.00
 Sales per year = Percentage market share x Total market size
 10% x RM21,765,600
 RM2,176,560 / 12 months
 RM181,380 per month

43
3.5 COMPETITORS
In this existing market, there are so much competitors that clearly everyone know
their existence. Although there is the competitors, everyone’s need and wants still not fully
fulfil due to their different in interest.
So because of this, Violet The Carpenter takes the competitors as the inspirations to
focus on everyone’s wants. It means that, we are trying really hard to hear everyone’s voice
including the minority.
The similarity between our company and the competitors are we both producing a furniture.
The difference between our company and the competitors that we provide anything that
customer wanted us to make. But, our signature product would be the multi-purpose
furniture as we promoting something that could be better and easier.

44
Shown below, are the competitors of our business with their strength and weaknesses;
Competitors Strength Weaknesses
IKEA - Strong brand image - The demand for low-cost
- Democratic design (the products.
equal balance of function, - The size and scale of its
quality, design and price) business. IKEA’s global
activities may make it
difficult to control
standards.
Benithem Sdn. Bhd - Award as seating solution - Lack of choice
designer
- Popular among the office,
and buildings
Lorenzo - Design capability - Too high on cost
- Extensive retail sales and - Focusing only certain
distribution network type of social class

45
3.6 MARKET SHARE
The percentage of market share before Violet The Carpenter enter the market:-
COMPANY MARKET SIZE MARKET SHARE %
IKEA RM10,882,800 50
Benithem Sdn. Bhd RM6,529,680 30
Lorenzo RM4,353,120 20
TOTAL RM21,765,600 100
Market Share Before Enter Market

46
The percentage of market share after Violet The Carpenter enter the market:-
COMPANY MARKET SIZE MARKET SHARE %
IKEA RM9,794,520 45
Benithem Sdn. Bhd RM5,441,400 25
Lorenzo RM4,353,120 20
Violet The Carpenter RM2,176,560 10
TOTAL RM21,765,600 100
Market Share After Enter Market

47
3.7 SALES AND FORECAST
Sales forecasting is estimating what our company’s future sales are likely to be
based on our market sales research.
YEAR MONTH SALES TARGET SALES
2016 January RM150,500
February RM210,410 Chinese New Year
March RM120,200
April RM190,000
May RM110,100
June RM180,400
July RM220,100 Eid Mubarak Day
August RM113,220
September RM120,600
October RM185,100
November RM120,100 School Breaks
December RM455,830 School Breaks & Weddings
TOTAL RM2,176,560
48
3.8 MARKETING STRATEGIES
MARKETING STRATEGIES
PRODUCTS PRICE PROMOTION PLACE

49
3.8.1 PRODUCT STRATEGY
Violet The Carpenter is a place where you can put your dreams into a reality. You
can design, you can choose the colour by yourself, you can decide how you wanted the
furniture to be, and it always about you. Therefore, our company provides the best multi-
function furniture for everyone using our signature woods which is palette that can be afford
in every social class.
I. Branding
We choose Violet The Carpenter as our branding where it represent ourselves
behind the meaning of violet itself. We find Violet The Carpenter is the best idea to
start a new fresh to defeat all the competitors.
II. Quality
Violet The Carpenter provides the best quality in their products as the quality
represents how the company works for their customers. Quality is needed to be
balance against the quantity produced, which mean all the product by our company should
be equally satisfied to our customers according to the required standards. The quality
is observed in terms of:
 High quality of woods
 Good painted furniture
III. After Sales Services
Our company offer membership’s cards for our regular customers and to allow them
to contact us if there is anything that should be repaired due to our mistakes.

50
Product description for our signature products;
Furniture Description Price (RM) Images
3 in 1 Furniture - This furniture is for RM 300
multi-purpose use.
- This is our signature
products that can be
used as a chair, table
and bed.
51
3.8.2 PRICING STRATEGY
Our pricing product commonly based on our cost value. We will add mark up to 20%
of the total cost per unit.
Fix cost per unit RM150
Variable cost per unit RM100
Mark-up price per unit 20% x RM 250= RM 50
Price per unit RM 300
a) Discount Pricing
Discount pricing is for those who is order more than one product or for those is
paying using full payment. We also charge discount on the customers that be a part
of the membership of Violet The Carpenter.
b) Promotional Pricing
As we provide a furniture, there is no such season that can possibly attract people to
buy furniture every month. So, we decided to choose the first month which is January
and the last month of the year which is December to be the months for our
promotional pricing.
52
3.8.3 PLACE OR DISTRIBUTION STRATEGY
Our shop’s location is currently in the famous area which is in the Kota Fesyen, Ayer
Keroh Melaka, so we take this opportunity to call out everyone who is in that areas to come
to our shop to see our products.
If it is possible, we will bring out our products in the area that get people’s attention
the most. We could gain a new customer, or people can see how the product would be. They
can see our blueprints in every product that we produce. They can take that to compare the
blueprint and the actual product.

53
3.8.4 PROMOTION STRATEGY
The promotion strategy that we provide to people is to ensure that our company and
our product get widely known by people. The method that we are using to promote our
product is through:
1. Business cards
NO 17, JALAN KF4 HANG TUAH JAYA,

LINGKARAN MITC,75350 MELAKA,
MALAYSIA
TEL NUM : 06- 441 4168
3 IN 1 FURNITURE
33
To ensure that we will able to let people know about our existence, we make a
business cards that allow customers to keep in touch with us. Everyone can have this
business cards as this is one of our promotion method.

54
2. Twitter and Facebook
Violet The Carpenter’s Twitter Violet The Carpenter’s Facebook
Our company use Facebook and Twitter as a medium for us to promote our products
and by doing this, we can actually get customers in different areas. When people buy our
products and satisfied with it, they will make sure everyone knows it so people can find us in
Twitter and Facebook to contact us.

55
3. Flyers
Giving out the flyers is one of our way to convince people to put their trust on us. We
will distribute the flyers to the areas that has a great influence in making our target profit
achieved. In the flyers, we are already stated the address and the company’s contact, so it
would be easier for them to come to our shop and just give us a call for any enquiries.
56
4. Newspaper
 News Straits Time Newspaper & Berita Harian Newspaper. We are classified as the
‘Furniture’ type in the advertisement.
Central / Rate/Day per Total Cost 2+1 Buy 3+2 Buy @ 4 Rate/ Day 30 days
Line Lines per Line

Regions @ 4 Lines @ 4 Lines @ 4 lines
Furniture 9.75 39.00 78.00 117.00 6.00 744.00
Travel Guide 9.75 39.00 78.00 117.00 6.00 744.00
* The above rates (exclusive of 6% government sales tax) are quoted in Malaysia Ringgit
calculated at a minimum charge of 4 lines.
5. Magazine
57
 Home Decor 2016
Home Decor is a decor magazine that prides itself in making stylish living easy.
This style-driven interior design monthly is both inspiring and practical, and features some of
the most innovative home designs, the latest decor trends, furnishings, accessories, as well
as design industry tips, ideas and know-how. Home & Decor also covers aspects of
entertaining, home financing and home renovation. With 47,000 readers, Home & Decor is
the undisputed leader of interior design magazines.
Magazine
Features
No. of pages full page
Color full colored
Products and limited

services
Graphics limited
Duration 1 to 4 weeks
Audience domestic
Design quality semi-draft
Company profile no
Sound effect no
Customization no
Amendment no
Cost (RM) RM600
3.9 Marketing Budget

58
Fixed Assets
Flyers and business card 500 500
Signboard 3200 3200
Working Capital
Flyers 400 400
Magazine 2,000 2,000
Newspaper 1,488 1,488
Other Requirements
Deposit - -
Registration & Licences - -
Insurance & Road Tax - -
Other Expenses - -
Total 3,700 3,888 - 7,588
4.0 OPERATIONAL PLAN

59
4.1 INTRODUCTION TO OPERATIONAL PLAN
An operational planning is the one of the section that is included in the business plan.
An operational plan is the section that will demonstrate the operational aspect of the
business that is crucial in transforming the business input into output. The operations plan in
Violet The Carpenter’s Company will ensure the business is able to produce the product that
the business intends to provide to the customer.
Schematic Diagram of an Operations Systems
External Environment Factors
Input Transformation Process Output
Feedback
60
4.2 PROCESS PLANNING
Symbol Activity Description
Activity that modify.

Transforms or give added
Operations
value to the input
Movement of materials or
Transportation
goods from one place to
another
Activity that measure the

Inspection
standard or quality
Process is delayed because

in process materials are
Delay
waiting for next activity
Finished products or goods

are stored in the storage
Storage
area or warehouse
61
4.3 Flow Chart for the Production of Multi-Purpose Furniture
Identify the palette woods and equipment needed in order to produce the
products.
Identify the suppliers which can provide the palette woods and equipment that
we required and order the items.
Take the palette woods and other equipment from the supplier and
made the payment.
Check the quantity and quality of products and equipment to equivalent with
our standard.
Chopping the palette woods using the saw according to the measurement
required and based on the design provided.
Combine all the palette woods based on the design prepared by drill it
with the nails.
Polish the palette woods and eliminate the unwanted things after the
palette woods have been combined altogether.
Paint the palette wood with the colour requested.
Process done and the finished product is being stored.

62
Activity Chart
Greet the client
Get the relevant information about the client’s need
Brief the concept of the customise product to the client
Answer the client’s question wisely
Give client the information
Received orders and client make a deposit payment
Reached decision
Client make a full payment and the product can either be

delivered by the company or pick up by the client
Get feedback about the customer satisfaction
Two week delay before the product could be finished
Call the client and inform about the product

63
4.4 OPERATIONS LAYOUT BASED ON PRODUCTS

64
4.4.1 OPERATIONS LAYOUT BASED ON PROCESS

65
4.5 PRODUCTION PLANNING
The main objective of production schedule is to ensure that the quantity of production
is enough to fulfil expected market demand or sale forecast over the scheduled period, say
for school holidays and working days. In our business, we use chase strategy to yields
optimum return. In this strategy, the production quantities vary to suit market demand.
For example, the market demand for a day on working day is decreased compared to
the market demand on weekend. Thus, our production quantities also decreased suit with
the market demand. This can be summarized as follows:
Example of calculation for output per day on school holidays and weekend;
 Average Sales Forecast Per Month : RM181,380
 Price Per Unit : RM300
 Number of output per month : 605 output
 If the number of working days per month is 26 days.
The amount of output to be produced per day is :
 605 output
26 days
 23 output per day

66
4.6 MATERIAL PLANNING
Bills of Materials
PRODUCT DESCRIPTION SPECIFICATION QUANTITY

NUMBER
101 Nails 3 inch 1 kg
102 Playwood 12 mm Tenth feet 1 unit
103 Playwood 3 mm Tenth feet 1 unit

Fifth feet 1 unit
104 Wood 2x2 Tenth feet 11 units
105 Nails 2 ½ inch 1 kg
106 Selak - 6 units

67
Materials Requirement Schedule (Top Table)
No. Material Quantity Safety Stock Total Material Price/Unit Total Price
Requirement (RM) (RM)
1 Nails 2 ½ 1 kg 1 kg 2 kg RM 0.90 RM 1.80

inch
2 Nails 3 inch 1 kg 1 kg 2 kg RM 1.30 RM 2.60
3 Plywood 1 unit (122 x 15 1 units (122 x 2 units (122 x

3mm RM 10.95 RM 21.90
cm) 15 cm) 15 cm)
1 unit (122 x 1 units (122 x 2 units (122 x

44.5 cm) 44.5 cm) 44.5 cm)
4 Plywood 1 unit (122 x 1 unit (122 x 2 units (122 x RM 35.60 RM 71.20

12 mm 44.5 cm) 44.5 cm) 44.5 cm)
5 Wood 2x2 2units (122 cm) 1 units (122 3 units (122 RM 4.60 RM 13.80
cm) cm)
6 Selak 1 units 1 units 2 units RM 3.00 RM 6.00
TOTAL RM
117.30
68
4.7 MACHINE AND EQUIPMENT PLANNING
No. Machine Quantity Price/Unit (RM) Total Price

(RM)
1
Drilling Machine 4 RM800 RM3,200
2
Toolbox 6 RM250 RM1,500
3
Sander Machine 4 RM650 RM2,600
4
Water cooler 2 RM1,500 RM3,000
5
Syelek 5 RM10 RM50
6
First Aid 2 RM150 RM300
TOTAL
RM10,650
69
4.8 MANPOWER PLANNING
Manpower Planning which is consisting of putting right number of people, right kind of
people at the right place, right time, doing the right things for which they are suited for the
achievement of goals of the organization. Therefore, manpower planning involves reviewing
current manpower resources, forecasting future requirements and availability, and taking
steps to ensure that the supply of people and skills meets demand. The production operation
refers to the amount of output that can be produced within a specific time. Production
planning is a method to calculate manpower requirement so that production demand based
on sales forecast can be met.
The sales forecast is 181,380 output of furniture per month which is monthly
production demand is 605. If working days per month are 26 days, the daily production rate :
605 / 26 days = 23 furniture per day
The working hour per day is 10 hours. After deducting one hours to two hours of rest
period and idling time the effective working hours per days is 8 hours. The hourly production
rate is :
23 / 8 hours = 3 furniture per hour
Three worker can produce about 1 furniture in 1 hour. Therefore, the numbers of workers
required is :
3 furniture x 3 workers = 9 workers
Thus, Violet The Carpenter need 9 workers in the production of making the furniture.
70
LIST OF OPERATIONAL PERSONNEL
Position No of Personnel
Drilling Operator 4
Cutter Operator 3
Sander Operator 2
SCHEDULE OF REMUNERATION
Position No. Monthly EPF SOCSO (1.75%) Amount
Salary (RM) (13%) (RM)
Operation Manager 1 2000 260 35 2295.00
4 1200 156 21 5508.00

Drilling Operator
3 1150 149.50 20.13 3958.89

Cutter Operator
Sander Operator 2 1250 162.50 21.88 2868.76
TOTAL RM 14,630.65
71
4.9 OVERHEAD REQUIREMENT
No. Types of Overhead Monthly (RM)
1 Water 500
2 Electricity 1000
3 Telephone Bill 350
4 Machine Maintenance 800
5 Cleaner 200
6 Rental 3000
TOTAL 5850
72
4.10 LOCATION PLAN
The place or location of the business plays an important role and is surely affect our
business. That is why before setting up any business, we must first consider the location that
we choose to start a business.
The place that we choose which is at Kota Fesyen, Melaka is due to the strategical
location where it is located at the center of attraction and has a large target market. We
estimate the sales revenue at that place will meet with the required sales that we need.
Other than that, our business operation cost is not too high because our supplier is
situated not too far away from our business location. It can reduce the transportation cost to
get our raw materials from the supplier. Having a supplier that is near to our business
location benefit us a lot because any problem involve with our raw material, we can direcly
consult with them.
In choosing a location for a business, it also involve with the long term investment
because the place will become a company’s asset. It represents the investment that a
company intends to hold for more than a year. So, we have to make a decision properly in
choosing a location plan in order to operate our business successfully.

73
4.11 BUSINESS AND OPERATION HOURS
Business Hour = 8 hours per day (8.00 a.m until 6.00 p.m)
Operating Hour = 8 hours per day (8.00 a.m until 6.00 p.m)
Working Days = 6 days per week (Monday-Saturday)
Day Work Rest Work
Monday 08.00 a.m. – 01.00 p.m. – 02.00 p.m. –
01.00 p.m. 02.00 p.m. 06.00 p.m.
Tuesday 08.00 a.m. – 01.00 p.m. – 02.00 p.m. –
01.00 p.m. 02.00 p.m. 06.00 p.m.
Wednesday 08.00 a.m. – 01.00 p.m. – 02.00 p.m. –
01.00 p.m. 02.00 p.m. 06.00 p.m.
Thursday 08.00 a.m. – 01.00 p.m. – 02.00 p.m. –
01.00 p.m. 02.00 p.m. 06.00 p.m.
Friday 08.00 a.m. – 01.00 p.m. – 02.00 p.m. –
01.00 p.m. 02.00 p.m. 06.00 p.m.
Saturday 08.00 a.m. – 01.00 p.m. – 02.00 p.m. –
01.00 p.m. 02.00 p.m. 06.00 p.m.

74
4.12 LICENSE, PERMITS AND REGULATIONS
For the registration of new business, Violet The Carpenter with partnership form of
business, should complete the Business Registration From (Form A) from the Companies
Commission of Malaysia (SSM). A fee of RM 60.00 will be required for the registration.
A Certificate of Commencement of Business is required before a business start to
operate. Failing to provide the certificate will results in the business not being able to
commence or exercise any borrowing power. The certificate for documents that need to
lodged are Form 18 – Statutory Declaration of Compliance by Company That Has Not
Issued Prospectus, and Statement In Lieu of Prospectus – Sixth Schedule.
To open up a business in a certain area, business license and permit will need to be
applied from the city council. For this business, the license and permits will be applied from
‘Melaka Historic City Council’ whereby Violet The Carpenter company is located in that area
which is in Ayer Keroh, Melaka.
In order to advertise and promote our business furniture which has only start to
operate a signboard license and permit is required. This is to ensure that our furniture is
known by the customer in order for them to purchase it. License premises and signboard
from dbkl is required in order to start premises and apply for signboard.
75
4.12 OPERATION BUDGET
Fixed Assets
Machinery and Equipment 10,650 10,650
Delivery Lorry 10,000 10,000
Working Capital
Purchase of Materials 3,519 3,519
Carriage Inwards and Duties 2,000 2,000
Salaries, EPF, SOCSO 14,630.65 14,630.65
Machine Maintenance 800 800
Petrol 500 500
Utilities 1,850 1,850
Other Requirements
Deposit - -
Registration & Licences 300 300
Insurance & Road Tax 2,400 2,400
Other Expenses - -
Total 20,650 23,299.65 2,700 46,649

76
PROJECT IMPLEMENTATION SCHEDULE
ACTIVITIES DEADLINES DURATIONS
Incorporation of Business January – Mei 2016 5 months
Application for permits and January – June 2016 6 months
license
Searching for business February – Mac 2016 2 months
premise
Renovation of premise April 2016 1 month
Procurement of machines and April – June 2016 3 months
raw material
Recruitement of labours June 2016 1 month
Installation of machines June 2016 1 month

77
5.0 FINANCIAL PLAN
5.1 ADMINISTRATIVE BUDGET
ADMINISTRATIVE EXPENDITURE
Fixed Assets RM
Land & Building -
Furniture and Fittings 12,400
Office Renovation 12,000
Vehicle 10,000
Working Capital
Salaries+EPF+SOCSO 12,049
Utilities 570
Office Rental 4,000
Office Supplies 167
Petrol 500
Other Expenditure
Other Expenditure -
Pre-Operations
Deposit (rent, utilities, etc.) 12,000
Business Registration & Licences 500
Insurance & Road Tax for Motor
Vehicle 800
Other Expenditure
TOTAL 64,986
78
5.2 MARKETING BUDGET
MARKETING EXPENDITURE
Fixed Assets RM
Flyers and business card 500
Signboard 3,200
Working Capital
Flyers 400
Mgazine 2,000
Newspaper 1,488
Other Expenditure
Other Expenditure -
Pre-Operations
Deposit (rent, utilities, etc.) -
Business Registration &
Licences -
Vehicle -
Other Expenditure -
TOTAL 7,588
79
5.3 OPERATION BUDGET
OPERATIONS EXPENDITURE
Fixed Assets RM
Machinery and Equipment 10,650

Delivery Lorry 10,000
Working Capital
Raw Materials 3,519
Carriage Inward & Duty 2,000
Salaries, EPF & SOCSO 14,631
Machine maintenance 800
Petrol 500
utilities 1,850
Other Expenditure
Other Expenditure -
Pre-Operations
Deposit (rent, utilities, etc.) -
Business Registration &
Licences 300
Vehicle 2,400
Other Expenditure -
TOTAL 46,649
80
5.4 PROJECT IMPLEMENTATION COST AND SOURCES OF FINANCE
VIOLET THE CARPENTER
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
Hire-
Requirements Cost Loan Own Contribution
Purchase
Existing F.
Fixed Assets Cash Assets
Land & Building -
furniture and fittings 12,400 - 5,900 6,500 -
office renovation 12,000 - - 12,000 -
vehicle 10,000 - - - 10,000
Flyers and business card 500 - - 500 -

Signboard 3,200 - - 3,200 -
Machinery and Equipment 10,650 10,650 - - -

Delivery Lorry 10,000 - 10,000 - -
Working Capital 1 months

Administrative 17,286 7,286 - 10,000 -
Marketing 3,888 - - 3,888 -
Operations 23,300 18,300 - 5,000 -
Pre-Operations & Other
Expenditure 16,000 10,000 - 6,000 -
Contingencies 2% 2,348 2,348 - - -
TOTAL 121,608 48,620 15,900 47,088 10,000

81
5.5 DEPRECIATION OF FIXED ASSETS
Fixed Asset
furniture and fittings
Cost (RM) 12,400
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
0 - - 12,400
1 2,480 2,480 9,920
2 2,480 4,960 7,440
3 2,480 7,440 4,960
4 2,480 9,920 2,480
5 2,480 12,400 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
Fixed Asset office renovation

Cost (RM) 12,000
Straight
Method Line
Economic Life
(yrs) 5
Annual Accumulated
0 - - 12,000
1 2,400 2,400 9,600
2 2,400 4,800 7,200
3 2,400 7,200 4,800
4 2,400 9,600 2,400
5 2,400 12,000 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
82
Fixed Asset vehicle

Cost (RM) 10,000
Economic Life
(yrs) 5
Annual Accumulated
0 - - 10,000
1 2,000 2,000 8,000
2 2,000 4,000 6,000
3 2,000 6,000 4,000
4 2,000 8,000 2,000
5 2,000 10,000 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
Fixed Asset Flyers and business card

Cost (RM) 500
Economic Life
(yrs) 5
Annual Accumulated
0 - - 500
1 100 100 400
2 100 200 300
3 100 300 200
4 100 400 100
5 100 500 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
83
Fixed Asset Signboard

Cost (RM) 3,200
Straight
Method Line
Economic Life
(yrs) 5
Annual Accumulated
0 - - 3,200
1 640 640 2,560
2 640 1,280 1,920
3 640 1,920 1,280
4 640 2,560 640
5 640 3,200 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
Fixed Asset Delivery Lorry

Cost (RM) 10,000
Straight Fixed Asset Machinery and Equipment
Method Line Cost (RM) 10,650
Economic Life Method Straight Line
(yrs) 5 Economic Life
(yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value Annual Accumulated
0 - - 10,000
0 - - 10,650
1 2,000 2,000 8,000 1 2,130 2,130 8,520
2 2,000 4,000 6,000 2 2,130 4,260 6,390
3 2,000 6,000 4,000 3 2,130 6,390 4,260
4 2,000 8,000 2,000 4 2,130 8,520 2,130
5 2,000 10,000 - 5 2,130 10,650 -
6 0 0 - 6 0 0 -
7 0 0 - 7 0 0 -
8 0 0 -
8 0 0 -
9 0 0 -
9 0 0 -
10 0 0 -
10 0 0 -
84
5.7 LOAN REPAYMENT SCHEDULE
LOAN REPAYMENT SCHEDULE
Amount 48,620
Interest Rate 5%
Duration (yrs) 5
Method Baki Tahunan
Total Principal
Year Principal Interest Payment Balance
0 - - 48,620
1 9,724 2,431 12,155 38,896
2 9,724 1,945 11,669 29,172
3 9,724 1,459 11,183 19,448
4 9,724 972 10,696 9,724
5 9,724 486 10,210 -
6 0 0 - -
7 0 0 - -
8 0 0 - -
9 0 0 - -
10 0 0 - 0
5.8 HIRE PURCHASE REPAYMENT SCHEME

85
HIRE-PURCHASE REPAYMENT SCHEDULE
Amount 15,900
Interest Rate 5%
Duration
(yrs) 5
Total Principal
Year Principal Interest Payment Balance
0 - - 15,900
1 3,180 795 3,975 12,720
2 3,180 795 3,975 9,540
3 3,180 795 3,975 6,360
4 3,180 795 3,975 3,180
5 3,180 795 3,975 -
6 0 0 - -
7 0 0 - -
8 0 0 - -
9 0 0 - -
10 0 0 - -
5.9 CASH FLOW PROFORMA

86
87
5.10 PROFIT AND LOSS PROFORMA

PRO-FORMA INCOME STATEMENT
Year 1 Year 2 Year 3

Sales 2,176,560 2,328,919 2,561,811
Less: Cost of Sales
Opening stock 0 0 0
Purchases 172,348 194,073 213,480
Less: Ending Stock 0 0 0
Carriage Inward & Duty 24,000 24,000 24,000
196,348 218,073 237,480
Gross Profit 1,980,212 2,110,846 2,324,331
Less: Enpenditure
Administrative Expenditure 207,432 207,432 207,432
Marketing Expenditure 46,656 46,656 46,656
Other Expenditure 0 0 0
Business Registration & Licences 800
Insurance & Road Tax for Motor Vehicle 3,200 3,200 3,200
Other Pre-Operations Expenditure 0 0 0
Interest on Hire-Purchase 795 795 795
Interest on Loan 2,431 1,945 1,459
Depreciation of Fixed Assets 11,750 11,750 11,750
Operations Expenditure 213,368 213,368 213,368
Total Expenditure 486,432 485,146 484,659
Net Profit Before Tax 1,493,780 1,625,700 1,839,672
Tax 0 0 0
Net Profit After Tax 1,493,780 1,625,700 1,839,672
Accumulated Net Profit 1,493,780 3,119,481 4,959,152
88
5.11 BALANCE SHEET PROFORMA

PRO-FORMA BALANCE SHEET

ASSETS
Non-Current Assets (Book

Value)
Land & Building 0 0 0
furniture and fittings 9,920 7,440 4,960
office renovation 9,600 7,200 4,800
vehicle 8,000 6,000 4,000
Flyers and business card 400 300 200
Signboard 2,560 1,920 1,280
Machinery and Equipment 8,520 6,390 4,260
Delivery Lorry 8,000 6,000 4,000
Other
Assets
Deposit 12,000 12,000 12,000
59,000 47,250 35,500

Current Assets
Stock of Raw Materials 0 0 0
Stock of Finished Goods 0 0 0
Accounts Receivable 0 0 0
Cash Balance 1,581,470 3,227,742 5,085,666
1,581,470 3,227,742 5,085,666
TOTAL
1,640,470 3,274,992 5,121,166
ASSETS
Owners' Equity
Capital 57,088 57,088 57,088
Accumulated Profit 1,493,780 3,119,481 4,959,152
1,550,868 3,176,569 5,016,240
Long-Term Liabilities
Loan Balance 38,896 29,172 19,448
Hire-Purchase Balance 12,720 9,540 6,360
51,616 38,712 25,808
Current Liabilities
Accounts Payable 37,986 59,711 79,118
TOTAL
EQUITY & 1,640,470 3,274,992 5,121,166
LIABILITIES
89
5.11 FORECASTED PERFORMANCES

FINANCIAL RATIO ANALYSIS
LIQUIDITY
Current Ratio 42 54 64
Quick Ratio (Acid Test) 42 54 64
EFFICIENCY
Inventory Turnover #DIV/0! #DIV/0! #DIV/0!
PROFITABILITY
Gross Profit Margin 90.98% 90.64% 90.73%
Net Profit Margin 68.63% 69.80% 71.81%
Return on Assets 91.06% 49.64% 35.92%
Return on Equity 96.32% 51.18% 36.67%
SOLVENCY
Debt to Equity 5.78% 3.10% 2.09%
Debt to Assets 5.46% 3.01% 2.05%
Time Interest Earned 613 835 1,260
90
5.12 FINANCIAL RATIO

91
6.0
APPENDICES
92
93
94
95
96
97
98
99
100
P.U. 173/66
COMPANIES REGULATIONS, 1966
SECOND SCHEDULE (Regulation 3)
FORM 18. Statutory Declaration Of Compliance By Company That Has

Not Issued Prospectus.
FORM 18
Companies Act 1965
(Sections 26 (2) (c), 27 (3) (c) (ii) and 52 (2) (c)
STATUTORY DECLARATION OF COMPLIANCE BY COMPANY THAT HAS

NOT ISSUED PROSPECTUS
.......................................... (NAMA SYARIKAT)
In the matter of the Companies Act, 1965

and
In the matter of .............. (Nama Syarikat)
I, .........................................., of .......................................... I/C No ........................................, in the

State of .........................................., do solemnly and sincerely declare that-
1. I am*the secretary/*one of the directors/of .......................................... (Nama Syarikat).
*2. Every director of the company has paid to the company on each of the shares taken or contracted
to be taken by him, and for which he is liable to pay in cash, a proportion equal to the porportion
payable on application and allotment on the shares payable in cash.
*3. No director of the company has taken or contracted to take any share or shares in the company for
which he is liable to pay in cash.
And I make this solemn declaration conscientiously believing the same to be true and by virtue of the
provisions of the Statutory Declarations Act, 1960.
Declared at .......................................... in the State

of .......................................... this .................... day
of.........................................,19 .............................
Before me-
..........................................
_____________________________________
*Strike out whichever is inapplicable.
101
Copyright © PNMB-LawNet, 2006. All rights reserved.
ACT 125
COMPANIES ACT 1965 (REVISED - 1973)
SIXTH SCHEDULE
[Section 51]
STATEMENT IN LIEU OF PROSPECTUS
PART I
Statement in Lieu of Prospectus lodged for Registration

by [insert name of the company]
The nominal share capital of the company RM
Divided into Shares of RM each: RM

Shares of RM each: RM
Shares of RM each: RM
Amount, if any, of above capital which consists of Shares of RM each: RM

redeemable preference shares
The date on or before which these shares are, or are

liable, to be redeemed
Names, descriptions, and addresses of directors or

proposed directors
If the share capital of the company is divided into

different classes of shares, the right of voting at
meetings of the company conferred by, and the rights
in respect of capital and dividends attached to, the
several classes of shares respectively
Number and amount of shares and debentures issued 1. shares of RM fully paid
within the two years preceding the date of this 2. shares upon which
statement or proposed or agreed to be issued as fully RM per share
or partly paid up otherwise than in cash credited as paid
3. debentures RM
The consideration for the issue or intended issue of 4. Consideration:
those shares and debentures
Number, description, and amount of any shares or 1. shares of RM and

debentures which any person of RM has or is entitled debentures
to be given an option to subscribe for, or to acquire
from a person to whom they have been allotted or
agreed to be allotted with a view to his offering them
for sale
Period during which option is exercisable 2. Until

102
Price to be paid for shares or debentures subscribed 3. RM

for or acquired under option
Consideration for option or right to option 4. Consideration:
Persons to whom option or right to option was given or, 5. Names and
if given to existing shareholders or debenture holders addresses
as such, the relevant shares or debentures
Names and addresses of vendors of property

purchased or acquired, or proposed to be purchased
or acquired by the company except where the contract
for its purchase or acquisition was entered into in the
ordinary course of the business intended to be carried
on by the company or the amount of the purchase
money is not material
Amount (in cash, shares, or debentures) payable to

each separate vendor
Amount, if any, paid or payable (in cash or shares or Total purchase price RM
debentures) for any such property, specifying amount,
if any, paid or payable for goodwill
Cash RM
Shares RM
Debentures RM
Goodwill RM
Short particulars of any transaction relating to any such
property which was completed within the two
preceding years and in which any vendor to the
company or any person who is, or was at the time
thereof, a promoter, director, or proposed director of
the company had any interest direct or indirect
Amount, if any, paid or payable as commission for Amount paid: RM

subscribing or agreeing to subscribe or procuring or Amount payable: RM
agreeing to procure subscriptions for any shares or
debentures in the company; or
Rate of the commission per cent
Amount or rate of brokerage
The number of shares, if any, which persons have

agreed for a commission to subscribe absolutely
Amount or estimated amount of preliminary RM

expenses
By whom those expenses have been paid or

are payable
Amount paid or intended to be paid to any promoter Name of promoter:

Amount: RM
Consideration for the payment Consideration:

103
Any other benefit given or intended to be given to any Name of promoter:

promoter Nature and value of
Consideration for giving of benefit Consideration:
Dates of, parties to, and general nature of every

material contract (other than contracts entered into in
the ordinary course of the business intended to be
carried on by the company or entered into more than
two years before the delivery of this statement)
Time and place at which the contracts or copies

thereof or (1) in the case of a contract not reduced into
writing, a memorandum giving full particulars thereof,
and (2) in the case of a contract wholly or partly in a
language other than the national language or English a
copy of a certified translation thereof in the national
language or English or embodying a translation in the
national language or English of the parts in a language
other than the national language or English, as the
case may be, may be inspected
Names and addresses of the auditors of the company
Full particulars of the nature and extent of the interest,

direct or indirect, of every director and of every expert,
in the promotion of or in the property proposed to be
acquired by the company, or, where the interest of
such a director or expert consists in being a partner in
a firm or a holder of shares or debentures in a
corporation, the nature and extent of the interest of the
firm or corporation and where the interest of such a
director or such an expert consists in a holding of
shares or debentures in a corporation, a statement of
the nature and extent of the interest of the director or
expert in the corporation, with a statement of all sums
paid or agreed to be paid to him or to the firm or
corporation in cash or shares, or otherwise, by any
person (in the case of a director) either to induce him
to become, or to qualify him as, a director, or otherwise
for service rendered by him or by the firm or
corporation in connection with the promotion or
formation of the company (in the case of an expert) for
services rendered by him or the firm or corporation in
connection with the promotion or formation of the
company. For the purposes of this paragraph a director
or expert shall be deemed to have an indirect interest
in a corporation if he has any beneficial interest in
shares or debentures of a corporation which has an
interest in the promotion of, or in the property proposed
to be acquired by the company or if he has a beneficial
interest in shares or debentures in a corporation which
is by virtue of section 6 deemed to be related to that
first mentioned corporation
And also, in the case of a statement to be lodged by a

private company on becoming a public company, the
following items—
104
Rates of the dividends, if any, paid by the company in

respect of each class of shares in the company in each
of the five financial years immediately preceding the
date of this statement or since the incorporation of the
company, whichever period is the shorter
Particulars of the cases in which no dividends have

been paid in respect of any class of shares in any of
these years
PART II
Reports to be Set Out
1. Where it is proposed to acquire a business, a report by an approved company auditor (who shall be
named in the statement) with respect to—
(a) the profits or losses of the business in respect of each of the five financial years immediately
preceding the lodging of the statement with the Registrar; and
(b) the assets and liabilities of the business at the last date to which the accounts of the business
were made up.
2. (1) Where it is proposed to acquire shares in a corporation which by reason of the acquisition or
anything to be done in consequence thereof or in connection therewith will become a subsidiary of the
company, a report by an approved company auditor (who shall be named in the statement) with respect to
the profits and losses and assets and liabilities of the other corporation in accordance with subparagraph
(2) or (3), as the case requires, indicating how the profits or losses of the other corporation dealt with by
the report would, in respect of the shares to be acquired, have concerned members of the company, and
what allowance would have fallen to be made, in relation to assets and liabilities so dealt with, for holders
of other shares, if the company had at all material times held the shares to be acquired.
(2) If the other corporation has no subsidiaries, the report referred to in subparagraph (1) shall—
(a) so far as regards profits and losses, deal with the profits or losses of the other corporation in
respect of each of the five financial years immediately preceding the delivery of the statement to
the Registrar; and
(b) so far as regards assets and liabilities, deal with the assets and liabilities of the other
corporation at the last date to which the accounts of the corporation were made up.
(3) If the other corporation has subsidiaries, the report referred to in subparagraph (1) shall—
(a) so far as regards profits and losses, deal separately with the other corporation's profits or
losses as provided by subparagraph (2), and in addition deal as aforesaid either—
(i) as a whole with the combined profits or losses of its subsidiaries; or
(ii) individually with the profits or losses of each subsidiary, or, instead of dealing
separately with the other corporation's profits or losses, deal as aforesaid as a whole with
the profits or losses of the other corporation and with the combined profits or losses of its
subsidiaries; and
(b) so far as regards assets and liabilities, deal separately with the other corporation's assets and
liabilities as provided by subparagraph (2), and, in addition, deal as aforesaid either—
(i) as a whole with the combined assets and liabilities of its subsidiaries, with or without
the other corporation's assets and liabilities; or
105
(ii) individually with the assets and liabilities of each subsidiary, and shall indicate as
respects the profits or losses and the assets and liabilities of the subsidiaries the
allowance to be made for persons other than members of the company.
NOTE—Where a company is not required to furnish any of the reports referred to in this Part, a statement
to that effect giving the reasons therefor should be furnished.
(Signatures of the persons above-named as directors or proposed directors or of their agents authorized
in writing)
Date:
PART Ill
Provisions Applying to Parts I and II of this Schedule
3. In this Schedule the expression "vendor" includes any person who is a vendor for the purposes of the
Fifth Schedule, and the expression "financial year" has the meaning assigned to it in Part III of that
Schedule.
4. If in the case of a business which has been carried on, or of a corporation which has been carrying on
business, for less than five years, the accounts of the business or corporation have only been made up in
respect of four years, three years, two years, or one year, Part II of this Schedule shall have effect as if
references to four years, three years, two years, or one year, as the case may be, were substituted for
references to five years.
5. Any report required by Part II of this Schedule shall either indicate by way of note any adjustments as
respects the figures of any profits or losses or assets and liabilities dealt with by the report which appear
to the persons making the report necessary or shall make those adjustments and indicate that
adjustments have been made.
106
P.U. 173/66
COMPANIES REGULATIONS, 1966
SECOND SCHEDULE (Regulation 3)
FORM 23. Certificate Under Section 52 (3) Of The Companies Act,

1965 That A Company Is Entitled To Commence Business.
FORM 23
Companies Act 1965
Section 52 (3)
CERTIFICATE UNDER SECTION 52 (3) OF THE COMPANIES ACT, 1965

THAT A COMPANY IS ENTITLED TO COMMENCE BUSINESS
I, ............................................................. Registrar of Companies, hereby certify

that............................................... ................................................................. has day filed with me the
Statutory Declaration required under the Provisions of section 52 (1)(b)(iii) of the Companies Act,
1965, and that the said Company is entitled to commence business and to exercise its borrowing
powers.
Given under my hand this ....................................... day

of.......................................,19.......................................
..................................................
Registrar of Companies
Copyright © PNMB-LawNet, 2006. All rights reserved.

107
108
109
110

Purpose of Business Plan Company Background Company Logo Shareholders/Partners/Owner'S Background Partnership Agreement

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Purpose of Business Plan Company Background Company Logo Shareholders/Partners/Owner'S Background Partnership Agreement

Uploaded by

Copyright:

Available Formats

1

Table of contents Page

1.0 INTRODUCTION 7-8

Diploma in Public Administration,

Faculty of Administrative Science and Policy Studies,

UiTM Cawangan Negeri Sembilan,

Madam Maria bt Haji Kamarulzaman,

Lecturer of Entrepreneurship (ENT 300),

UiTM Cawangan Negeri Sembilan,

Submission of Business Plan

plan for completed the need of the ENT 300 subject.

AMINUDDIN BIN ABDUL AZIZ

General Manager Violet The Carpenter,

NOR AIENNIENATULNISA BINTI NOOR AZHAR (MARKETING MANAGER)

AMIRUL ASMAAN BIN AHMAD MURAD (FINANCIAL MANAGER)

NURUL FARHANA BINTI ABDUL HADI (OPERATION MANAGER)

SITI HADHILA BT HAMZAH (ADMINISTRATION MANAGER)

Violet The Carpenter company is a form of business based on partnership which

Administration Manager, Marketing Manager, Operational Manager and Financial Manager.

The business capital is amounted to RM 100,000.00 where contribution of each member is

This company provides multi-purposes furniture using the pallete wood

75350 Melaka, Malaysia.

Violet The Carpenter is a company which focuses on production of furniture in

To make it more attractive we decided to make some innovation by implying our

the prices of our furniture is reasonable and affordable.

Nowadays, in Malaysia as in other developing countries the business sector has

Violet The Carpenter is a business that provides multi-purposes use of furniture

grab this deal to have this product at the affordable price.

furniture in a modern way to suit the trends.

The business will commence operation at the following address:

No.17 Jalan K4 Hang Tuah Jaya,

75350 Melaka, Malaysia.

The chosen location is considered strategic to start a business because of its

1.1 PURPOSE PLAN

All of this can be answered by a well-written and thorough business plan.

vision allows you to have goals to reach for.

1.2 COMPANY BACKGROUND

Name of The Business Violet The Carpenter

Business Address No 17, Jalan KF4 Hang Tuah Jaya, Lingkaran

Telephone Number 06-4414168

Fax Number 03-33929479

Form of Business 3 in 1 Furniture

Main Activity Making Furniture

Registration Number 001111112-P

Name of Bank Bank Islam

Bank Account Number 12168120283415

1.4 LOCATION OF THE BUSINESS

ADDRESS OF THE COMPANY

No.17 Jalan K4 Hang Tuah Jaya,

75350 Melaka, Malaysia.

1.4 COMPANY LOGO

The name ‘Violet’ represent the

The brown colour

The hammer, saw and the nails

1.5 PARTNERSHIP BACKGROUND

Name of Partners : Aminuddin Bin Abdul Aziz

Identity Card Members : 900424016697

Permanent Address : H1-10 Perumahan Polis Sri Temenggong, Jalan

Taman Sentosa, Bukit Baru, 75450, Melaka

75350 Melaka, Malaysia.

Telephone Number : 0173882182

Date of Birth : 24th April 1990

Academic Qualification : Diploma in Business Leadership