MCDONALD’S CANADA

CASE STUDY
BSBA-2H
GROUP 4
MAJOR PROBLEM OF THE STUDY:

 Many people have taken to the campaign

website to vent their anger with the
company
 4P’S
PRODUCT
Consumers have a myths on the quality of their product and how
they prepare their food. people don't think of McDonald's as an
health place to eat. From food safety. From food safety scandals to
the serious public health impacts of eating fast food, consumers
increasingly want truth, trust, and transparency in their food. But
transparency demands responsibility and is toothless on its own.
 4 P’S

PLACE
No matter where the customer is they can still
visit the website as he is connected to the
internet therefore they can ask whatever
question they want as long as it’s connected to
the product or the company itself
McDonald’s distributes its products are as
follows:
• Restaurants
• Kiosks
• McDonald’s mobile apps
• Postmates website and app, and others
 4P’S

Promotion
the company provides new information to persuade consumers to
purchase new products.
McDonald’s uses the following tactics in its promotional mix:
• Advertising
• Sales Promotions
• Public Relation
 4P’S

Price
McDonald’s uses a combination of the following pricing
strategies:
• Bundle pricing strategy
• Psychological pricing strategy
 SWOT ANALYSIS
Strength
1. International Brand
- Being well-known comes with various benefits. Customers tend to trust
well-known companies over ones no one’s ever heard of. Brand recognition
is a great asset when it comes to opening branches in foreign locations.
2. Highly Efficient Systems
-McDonald’s cranks out roughly 75 burgers every second. Another
astounding fact about the company’s efficiency is they serves about 810
customers every singlesecond!That’saccording to McDonald’s Every
Second, a site that shows real-time numbers.
 SWOT ANALYSIS

Weaknesses
1. Overreliance on Low-skilled Workers

• the company is always looking for people to hire. And

since most people who accept such jobs aren’t trained,
they need training. And training employees is expensive.
 SWOT ANALYSIS

Opportunities
1. Expansion into Underserved Markets
2. Adding Healthier Food Items
 SWOT ANALYSIS

• Threats
1. A Rapidly Multiplying “Tribe” of Health-conscious Consumers
2. Competition in Local and International Markets
 RECOMMENDATIONS:

• The nationwide ‘Our Food Your Questions’ campaign started out in Canada
back in 2012 and kicked off in Australia late 2013. The campaign has
answered so many questions for fast food customers that take their health
seriously. The purpose of the campaign was to build McDonald’s food
reputation and they have managed to succeed and the campaign has worked as
customers are now aware of what they are eating.
• The campaign is effective in the sense that it has set out to clear rumors about
McDonald’s food. It has done so as publics have asked questions and they
have received questions which is essentially all the campaign is answering
food related questions to put publics minds at ease.