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Three Ways To Get Free Publicity PDF
Three Ways To Get Free Publicity PDF
By Mitch Russo
Congratulations for stepping up and committing to
move forward with the simple steps outlined in this
marketing eBook.
In my past:
I started a software company with $5K and sold it for 8
figures nine years later.
https:/ YourFirstThousandClients.com
I host a syndicated podcast called Your First
https://YourFirstThousandClients.
Thousand Clients com
I created this brand new Profit Stacking Secrets
https://ProfitStackingSecrets.com/buy
Mentoring System
What I have shared with you is my absolute best thinking, but as you know,
thinking evolves and implementation is where the money is.
I want to invite you to set up a call and when you are ready, so we can discuss
professional business mentorship through a coaching relationship. This is only
for the most motivated and open to being successful. Is that you?
www.MitchRusso.com
When you are ready, go over to http://www.MitchRusso.com
and see what I have done and how we could potentially work
together.
Enjoy the material you have and let me know how you are
doing.
Mitch Russo
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
INTRODUCTION
I hope you use this information to TAKE ACTION and make things happen for
yourself, because all the information in the world won’t get you to where you
want to be, without implementation.
This is an implementation guide, no theory, no fluff, just action steps to get you
going. Along the way, I would love to hear from you about the progress you are
making and the questions you have.
IMPORTANT NOTICE:
A few marketing tactics can really give your marketing and sales a boost but
you are building a business. This means there are more components to creating
a scalable business. You are now taking the first step on your journey to
financial freedom and I am happy to be your guide.
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
CHAPTER 1
PODCAST GUESTING
There’s no better way to tell your story, share your message, launch a new
book or promote your products than showing off your brilliance on a
podcast.
Be a guest on a podcast, do as many as you can. Over time your name will
get out there and your message will too.
You get to tell your story and share your passion in a long format interview.
During your interview, your goal is to connect with the host and the
audience. This is typically done by being completely open and transparent.
Be yourself is the easiest way to say this.
Your host will ask you what you want to promote on his/her show, you need
an answer. “I have a book, course, system, service, cause that I am
interested in sharing with your listeners”
You need a giveaway:
At some point in the process you will want to offer your listeners a free give
away, something that would be so valuable that they will take action to leave
you their email address and download your guide, infographic, eBook, or
watch a class you created for this purpose. This is your “exchange” for your
time on the show with your host.
A quiet space
A microphone
Quality headphones/earbuds
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
Your Bio:
Start by creating a bio for yourself, make sure this bio is formatted in several
different ways. I suggest you have a 50, 75, and 100-word version. It should
be written as if they were reading it to another person. I also recommend
sharing your real story; the story of your true life.
This means that if you had a drug problem, spent time in prison, dropped
out of school or failed over and over again. This is what makes you more
interesting to podcast hosts. They want to tell your story and attract
listeners to your episode.
Use your bio to both sell the podcast host on having you as a guest and
then sell listeners on why they should listen to you.
Hi <name>,
I just wanted to let you know that I really love your show and particularly
enjoyed the episode with (name of guest) when you talked about bla, bla,
bla.
I think I would bring a lot of value and help your listeners learn from my
experience. I would love to be a guest on your show.
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
I also offer a course/program/system that we can mention and I do pay an
affiliate fee for any sales made as a result of the episode if you are
interested in promoting it.
If you are interested in having me as a guest, let me know and I will send
you a copy of my bio and a headshot (your photo) in a few different sizes.
In addition, I will post the episode on my own website which will provide
you with a valuable backlink to a legitimate website, which is something I
would be happy to provide.
<Your Name>
<Title>
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
Getting Set Up for Your Appearance
You will need a quiet space, a decent microphone and you better be on
time and ready for your interview. Most podcasters are scheduling multiple
people on the same day so it would be to your advantage to be on time.
Many people use simple earbuds and they work ok, but if you want to come
off like a pro, go here, and order a Professional Microphone. It comes
https://amzn.to/31njfcC
with a desk stand, it connects to your computer with a USB cable and
sounds like you are in a real studio.
If you are going to appear on Video as a lot of podcasters are now doing,
look the part. Ditch the t-shirt and wear a simple, clean pressed shirt that
conveys professionalism. Women know this instinctively but men, take
notice, it can make a difference.
If you want to eventually have your own show, this is a free course from one
of the top podcasters in the world:
https://www.eofirefreecourses.com/courses/free-podcast-course
https://www.eofirefreecourses.com/courses/free-podcast-course
I wouldn’t recommend starting with your own show, start guest podcasting
first. Learn how to speak in sound bytes and create a compelling story that
people react to. After you appear on 50+ shows, you will have a more
professional presentation and you will know more about how you want your
show to be.
To set up a profile so podcasters can find you, all of these sites below are
either free or low cost for listing your profile. Some have premium services
as well that you can use to boost visibility inside the directory:
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
https://www.selectpodcastguests.com/
https://RadioGuestList.com
https://radioguestlist.com/
Https://InterviewGuestDirectory.com
https://interviewguestdirectory.com/
https://podcastguests.com/
Https://PodcastGuests.com
https://amzn.to/31njfcC
To make sure you are an effective guest, spend some time outlining your
story and your pitch.
Ask your host who their audience is, so you can tailor your comments and
information to best serve that audience. Remember, you are here to serve,
not sell. By serving, you will sell but stay focused on giving and deliver
massive value.
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
CHAPTER 2
PRESS RELEASES
Your job is to create something simple, clear and concise that generates
action and gets posted. If you follow the instructions here, you will be
able to regularly post press releases that will be read and acted upon by
those who you want to attract.
Don’t try to pitch anything, it’s not a place to be selling. And your
release won’t get published.
If you do this correctly, those who read your press release will
want to write about you, interview you, or get more information for
their audience so they can share your story.
Task
Write Press Release and at the same time consider it as a Blog Draft:
Get someone else to read it over and make sure it feels credible
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
Staff communication:
Make sure all team members know this is running and what they can do to
support, like post on their own social media!
Customer communication:
Write an email that will engage your customers and encourage them to
participate in both the sharing and commenting on social media.
Media outreach:
Know your readers, customize your message to each publication or outlet
before sending
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
Press Release Format:
The proper format for a simple press release, but it’s important that it follows this
format so it will be paid attention to closely:
Benefit or feature #1
Benefit or feature #2
Benefit or feature #3
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
About [Company]: [3-4 sentence description of your company and its
recent accomplishments, if applicable].
The next step is to start circulating it among those who are responsible for
posting it in a place where the press, and other interested parties, can see it.
The following outlets will publish your release for free, as long as it’s formatted
properly in the way I explained above.
https://www.prlog.org/ - While this looks like a boring plain vanilla site, it’s actually
one of the best free release sites out there. Make sure you pick your categories
property so others can find what you are posting.
Yahoo News Site: The best way to get regular coverage is to write for the Yahoo
News organization as part of its contributor network. This is the place to start
exploring: https://www.yahoo.com/news/blogs/newsroom/join-yahoo-contribu-
tor-network-20110208-115826-823.html
https://www.24-7pressrelease.com/ - Not a free site, but for $19 your release will be
reviewed by a professional and suggestions made before it goes out on their vast
network. Worth it. Learn More ways to add profits to your business at https://ProfitStackingSecrets.com
http://www.ProfitStackingSecrets.com/buy
Profit Stacking Secrets
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
Summary:
You can get press releases posted for free but by paying just a small amount,
you can get so much more service and reach. Why not do both; get the free
releases out and pick one, splurge for $49 and get even better reach and
service!
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
CHAPTER 3
JOINT VENTURE
PARTNERSHIPS
No matter what you are doing, there are people you can partner
with who will promote you for a share in the revenue you
generate. These types of relationships are both easy and very
profitable.
Market Presence:
Boost your market presence, promote your products, gain valuable market
knowledge, and make real deals by gaining leverage into markets beyond
your current limits.
Expand Offering:
Extend your product and/or service offering with new products and services
you don’t have to develop yourself.
Deal Flow:
Eliminate your barrier of entry into new marketplaces and find new markets
you didn’t even know existed.
Value: Of all the things discussed in this report, JV partnerships may be the
fastest and most lucrative way to get your products and services out there.
A product of high quality that you will stand behind and that helps
people
The time to set up calls, tell your story, and create some synergies
https://thejvnetwork.com/
If you go here: https://thejvnetwork.com/ you will find a place that is also totally
free where you can connect with others who can promote your products. They
have a very innovative model, they have an open Slack channel where you can
connect with other potential partners. There’s also a lot of education and training
available as well.
Once you have your offer set up and your promotional materials ready, this is an
excellent place to find deals or source deals for your own promotional network:
https://v3.jvnotifypro.com/account/
https://v3.jvnotifypro.com/account/
Depending on your product type, there may be specialized affiliate networks you
can take advantage of, just ask me and I will see what my staff can dig up for you.
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
Conclusion and Summary:
In this free guide, I’ve shared with you three powerful marketing strategies
and tactics that you can use TODAY to generate quality attention, build your
brand and make sales for your company.
I also offer a more complete marketing strategy system that will provide you
with 28 complete marketing tactical executions along with an email mentor-
ship program that covers the fine points of these and 25 other promotional
techniques for selling your products and services.
If you are interested in stepping up to this powerful resource, you can see
more here at:
Profit Stacking Secrets.
https://ProfitStackingSecrets.com/buy
In that eBook, you will get not just ideas but powerful questions to guide
you to use each one of the techniques I illustrate there.
htps:/w w.lawdepot.com/contracts/joint-venture-agre ment/?loc=US&pid=msnp c-gjtvr_us-JointVenture2_sl2-msnkey_joint%20venture%20or%20partnership&utm_source=bing&utm_medium=cp &MSCLKID=f2a768 e65c019a87b 436afe26109a0
Further, if you join the Profit Stacking Secrets community, which is free with
your eBook purchase, you are automatically subscribed to an informative
series of email lessons that go much deeper on each topic.
This is a powerful tool for marketers of all types of products and services.
It’s a rare resource that compiles many powerful and valuable techniques
all in a simple to use system that takes the guesswork out of implementa-
tion and execution of each technique.
I work with speakers, authors, content creators, SaaS company owners and
business owners who want to accelerate their progress rapidly.
I can only work with 5 people at a time and there is a waiting list. If you are
ready to finally accelerate your progress and save a year of your life trying
ht ps:/ mitchrus o.com/ap reciHERE
to make it to the next level, then click ations-kind-words-testimonials/ and see what I’ve done for
others just like you.
Mitch Russo
https://MitchRusso.com htps:/w w.lawdepot.com/contracts/joint-venture-agre ment/?loc=US&pid=msnp c-gjtvr_us-JointVenture2_sl2-msnkey_joint%20venture%20or%20partnership&utm_source=bing&utm_medium=cp &MSCLKID=f2a768 e65c019a87b 436afe26109a0
Creator of The Profit Stacking Secrets Series
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved