Adroit Financial Services Private Limited

Position - Digital Marketing Specialist

 1 to 5 years
 ₹As per Industry Standards
 Location on
 Mumbai (Maharashtra)
 Posted on 14 August, 2019

JOB DESCRIPTION

Responsibilities & duties

 Digital marketing (includes website management and social media management) Designing of creative
for social media, research banners, festivals etc.
  Build and execute social media strategy through competitive research, platform determination, bench
marking, and messaging and audience identification.
 Generate, edit, publish and share daily content (original text, images, video or HTML) that builds
meaningful connections and encourages community members to take action Company social content
 Moderate all user-generated content in line with the moderation policy for each community;
 Create editorial calendars and syndication schedules.
 Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best
practices, and then acting on the information
 Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key
players and coordinate actions 
 Must have knowledge in On page optimization / Off page optimization
 Should have expertise in Article Submission, Blog Posting, and Business Directory Submissions.
 Knowledge of Keyword research & Web Ranking Improvement Techniques, Content Marketing,
Organic/Paid Search, SEO, SEM, SMM, PPC, Re-Marketing.
 Knowledge of social media optimization (Facebook Promotion, Twitter Promotion, Google plus
Promotion) will be required.
 Maximizing followers on social media platforms such as Facebook, Twitter, Google plus and Pinterest.
 Optimizing Search Engine Presence and activity, Using Social media for Lead Generation, Social
Media Optimization. Complete Digital Marketing.
 Knowledge of Automation tools for social media marketing, generating back links etc.
 Generating Leads from Website.
 Research, Design, Development, Promotion of organizations micro-sites /websites.
 Must have knowledge of Google local listing.
 Basic knowledge of HTML editing, graphics designs using Photoshop (Added Advantage) Evaluate
website content performance using Web Analytics tools like Google Analytics Should know Microsoft Word
and Microsoft Excel. Add on advantage if candidate knows content writing as well.
 Should be good in English communication skills. 
 And from BFSI background will advantage
 And experience in Financial Sector will be advantage.
Interview Questions
1. Tell me something about yourself that’s not mentioned in the resume?
2. What do you know about us or our company?
3. How will your knowledge in this field help our organization to gain new clients?
4. What are the critical challenges you have faced in your past organization and how you have handled
those challenges? Can you mention any of them.
5. How do you stay updated with the current trends in digital marketing? Do you know about some recent
google algorithm changes?
6. Given the budget of Rs 20,000 how will you allocate this budget for campaign and what would be the
returns you are expecting?
7. If I call up your current or previous reporting manager now, what will be their opinion about you?
What will they say that you need to work on?
8. Where do you see yourself in 5 years in this industry?
9. Are you willing to work night shifts and work on weekends?
10. Are you ready to relocate if the need arises?

Group 1

PGDM number Name

19061 Abhijeet Sangodkar
19062 Abhishek M
19063 Abilash S.
19064 Akansha Joshi
19065 Akshay B R
19066 Aman kumar
19067 Amit kumar sharma
19068 Anat C Thomas
19069 Ankita Rajawat
19070 Anurag S