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Tugas 3
DOSEN PENGAMPU
Supriyadi Ph.D
DISUSUN OLEH
2020
Ringkasan Ekonomi Mineral
‘World Steam Coal Marketing’
Market Competition
International coal trade accounts for about 10 percent of commonly used coal production
and sea transport. In 1990, imports of coal steam in the world reached 210 million tonnes.
From this figure, 165 million tonnes were moved using marine trade.
The prospect for Indonesian coal is mainly influenced by sea transportation costs. The sea
transportation cost analysis is carried out using a linear program to estimate the market
distribution for the Indonesian coal market share abroad with minimum transportation costs.
Linear programming (lp) is a mathematical optimization technique to find the maximum or
minimum value of several performance criteria expressed as linear functions. the technique
requires linear constraints (side conditions) and non-negative variable values. The application
of linear programs has included the analysis of industrial crops, organizations, individual
industries and the national economy (Henderson, 1955; Taha, 1976; Wright, 1981).
In this analysis, the programs are run for different coal destinations and under specified
capacities the cost of the transporter for transportation is illustrated in Figure 1 below:
m n
Minimize Z = ∑ ∑ Cij X ij………………………………………………………………(1)
i=1 j=1
n
i. Supply : ∑ X ij = Si for i = 1,2,3 ……………………………………………………(2)
j=1
m
ii. Demand : ∑ X ij = dj for i = 1,2,3 …………………………………………………...(3)
i=1
In the LP simulation, three types of ships have been applied, namely, the handy size,
panamx, and capesize. As a result, the distribution pattern of world coal is controlled by the
type of ship, export capacity and the amount of coal demanded. From the coal trade record,
the tonnage of Australian steaming coal exports to Europe was quite high during the 1980-
1990 period. this high level is due to being well established in the insfastructured in
Australian coal mines. The Asian market absorbs about 40 percent of the world's coal export
capacity. The export capacity of Indonesia, China and Australia is higher than that of
consumers. Therefore, lp analysis is used fully for marketing strategy.
Large ships tend to carry bulk materials such as coal at relatively low prices. In shipping,
increasing shipping capacity can increase competitive advantage or be able to compete in
exporting. Seen in the table below.
Further analysis shows that Australia will lose its market share when Indonesia and China
increase their export capacity. If Australia cannot compete in exporting coal, then Indonesia
can only export one third of the demand, that is, one third of the 88 million tonnes of coal.
It is clear that large export capacities, high demand for coal and large ship sizes are the
key factors in testing competitive advantage.