Week 3 driving innovation and setting strategy

Driving innovation is how a CEO keeps company ahead of the competition by coming up with new
ideas and products deliver customers the most benefit for the money. To innovate, companies must
manage teams of engineers, marketers, and others who observe customers, identify their most pressing
unsolved problems, and use their technical and other skills to envision and deliver better solutions to
these problems. .

Reading

1 pdf . How to Lead Successful Innovation: Lessons from Experts by phil swisher

 many successful and well intentioned business leaders find themselves stymied in the quest for
innovation.
 manage the innovation program while keeping the core business functions moving forward

Setting Strategy demands that a CEO make decisions about a company’s long-term goals and the
means of achieving those goals. Specifically, Setting Strategy is about giving guidance to investors about
how much revenue and profit the company will earn over a period of time - say, the next five years. Just
as importantly, Setting Strategy demands that a CEO decide HOW the company will achieve those goals.