M.A.

WAZED KHAN
18-91039-3
BESLERI
Case Study
Besleri water was the king of earlier 90s. they were all
alone in the market. But after that few major brand like
coca cola , pepsi and nestle come in the field . So besleri
water was thinking what should they do to be the best in
the market. Where every one was saying kinley or
aquafina purity and natural .
So Besleri start purity to play campaign

Besleri has a target to be 10 billion rupees brand.

They put every afford to hold there place In the market

They put tamper proof seal which protects the bottle and
from the leakage .
Besleri start producing 5,10, 15 litre bottle and jar. Even
300ml cup which used in the marriages and other
occasion.

Besleri 40 second TV commercial was the game changer

in 2001

It shows the rural india is having besleri water .

Besleri achieve 10 billion turnover by 2003