Age Breakouts Everyday Health United States of Stress Report PDF

United States of Stress by Age (Generation)
September 2018
TABLE OF CONTENTS
METHODOLOGY 03
DETAILED FINDINGS 05
DEMOGRAPHICS 55
2
OBJECTIVES & METHODOLOGY
Everyday Health conducted a study to understand how stress affects the lives of American adults today, which is critical for us
to report, monitor, and give an empathetic voice to in our editorial causes and society at large.
WHO? HOW? WHEN?
US Men & Women Age 18-64 12-minute online survey Data collected
Total: n = 6,700 conducted using the Qualtrics April-June 2018
Sample Provided by Lucid Experience Management Platform
Survey Flow
Stress Level & Life Behavior Under Stress This-or-That Demographics
Stressors Satisfaction Stress Management
Letters next to charts indicate that data for that segment is significantly higher than the designated segment at a 90% confidence level
3
ANALYZED COHORTS
ANALYSIS COHORT STAT TESTING LABEL UNWEIGHTED BASE ANALYSIS COHORT STAT TESTING LABEL UNWEIGHTED BASE
TOTAL Total T 6700 Single or separated S 2717
RELATIONSHIP STATUS
Female F 3350 In a relationship or married R 3983
GENDER Yes Y 1381
Male M 3350 CAREGIVER STATUS
Gen Z (18-21) Z 400 No N 5319
All Millennials (22-37) M 2900 Bottom 2 Box B 907
Gen X (38-53) X 2300 Top 2 Box S 2357
GENERATION STRESS LEVEL
Boomers (54-64) B 1100 Bottom 3 Box B 1594
Younger Millennials (22-30) Y 1500 Top 3 Box S 3960
Older Millennials (31-37) O 1400 Not white only O 1946
White only W 4754
Mental health condition Y 3287 ETHNICITY
Hispanic H 600
No mental health condition N 3413
Black/ African American B 848
ADD/ ADHD A 529
Full time F 3390
Anorexia or Bulimia E 103
Part time P 963
MENTAL HEALTH Anxiety X 2222
Self employed S 1432
CONDITION STATUS Bipolar disorder B 443 EMPLOYMENT
Employed by someone else E 2979
Depression D 2116
OCD O 323 All employed A 4308
Panic attacks P 1031 Homemaker, not employed H 781
PTSD S 522 California C 642
Has chronic condition Y 3105 Florida F 463
Illinois I 274
No chronic condition N 3595 STATE
New Jersey J 181
Autoimmune (net) A 732
New York Y 430
Asthma M 776
Texas X 447
Cancer C 128
Rural R 1857
COPD O 204
CHRONIC HEALTH CITY TYPE Suburban S 3108
Diabetes D 514
CONDITION STATUS Urban U 1735
Eczema E 351
Gen Z Female A 200
Endometriosis S 111
Gen Z Male B 200
Headaches/ Migraines H 815 Millennial Female C 1450
High Cholesterol G 884 Millennial Male D 1450
Psoriasis P 132 GENERATION BY GENDER
Gen X Female E 1150
Rheumatoid Arthritis R 205 Gen X Male F 1150
Northeast N 1274 Boomer Female G 550
Midwest M 1477 Boomer Male H 550
REGION
South S 2506 Female Without Children A 1125
West W 1443 Male Without Children B 1656
<$50K L 3238 Female Parent C 2225
INCOME
$100K+ H 956 PARENTING STATUS BY Male Parent D 1694
Heterosexual H 5975 GENDER Female Parent With Child < 3 E 442
SEXUALITY
Other O 725 Male Parent With Child < 3 F 294
No N 2781 Female Parent With Child 3+ G 2059
PARENTHOOD
Yes Y 3919 Male Parent With Child 3+ H 1574
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SEGMENTS NOT INCLUDED IN THE DECK ARE INCLUDED IN THE CORRESPONDING EXCEL FILE
DETAILED FINDINGS
Q6. OVERALL STRESS LEVEL
Stress Level in the Past Month
(Among total)
12%
18% B 19% TB 19% B
21% TB
13%
7 - Extremely stressed
17% B 17% B
18% B 6
19% B
21% 5
4
24% B 24% B
25% B 3
23%
17%
2
17% 1 - Not stressed at all

16%
18% X 13% TZMX
18%
10% 10%
14% TZMX
8% 10%
8% ZM 8% M
6% 5%
7% ZM 7% ZM 10% TZMX
4% 5%
Total (T) Gen Z (Z) Millennial (M) Gen X (X) Boomers (B)
Q: HOW STRESSED HAVE YOU BEEN OVER THE PAST MONTH? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
6
Q7. STRESS MELTDOWNS
Location of Last Stress Meltdown
(Among total)
T
T X
B B
56%55%
B B
51% 52%
T
Z
43% M
X
38%
Z Z
M M
T 23% 23%
M
X
B T T
X 16%
15% X 14%
B T
B B
11% B B
B
M
10% 9% 9% 9% B T
X T
8% 7% Z Z X
7% Z B Z
6% M M B Z
M B 4% Z Z B
3% Z B B B B Z X
2%
2% 1% 2% 2% 1% 1% 1% 1% 2% 1% 1% 1% 1% 1% 0% 1% 0% 1% 1% 1% 1% 1% 1% 1% 1%
1% 0% 1% 0% 1% 0% 1%
At home At work/school In my car At a At a friend’s/loved In a store On the street On public In an airport Other I’ve never had a
doctor’s/therapist’s one’s house transportation stress meltdown
office
lTOTAL (T) lGEN Z (Z) lMILLENNIAL (M) lGEN X (X) lBOOMER (B)
Q: WHERE WERE YOU THE LAST TIME YOU HAD A MELTDOWN BECAUSE OF STRESS? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
7
Q8. STRESSORS (1 OF 2)
Factors that Regularly Cause Stress
(Among total)
T
T
Z
M
M
X
B
B
Z Z 56%
B 55%
B
52% 53%
Z
T T
49% X X
B B T
44% 44% T M
X X
41% B B
T
39% T 39% T T T
Z T
B X X X X X Z
B B T X
35% B B B B B M
33% X B
33% B B 33% B 33% 32% X
B B 32% 32% B 32%
31% 31% B T 31%
29% 29% 30% B 30% B B Z
28% B X
B 27% M
27% 27% B Z
26% 26% B M 25%
25% 25%
23% 23%
21% 22%
20% Z
19%
18%
16%
14%
12%
Finances Job/career The future Relationships with Family responsibilities Living situation Self-worth and Work-life balance Medical challenges
loved ones purpose (work can be paid,
unpaid, or caregiving)
Q: WHICH OF THE FOLLOWING REGULARLY CAUSE YOU STRESS? PLEASE SELECT ALL THAT APPLY BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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Q8. STRESSORS (2 OF 2)
Factors that Regularly Cause Stress
(Among total)
T
M
X
T B
M 39%
X
B
34%
T
T
X
X
B T T
B
26% X X
B 25%
B B B
23% 22% X 22% T
22% B B T
B B B Z
19% 19% 19% B B
B 18% M
17% T
16% 16% 16% 16% 17% 16% X
T Z
15% 15% 15% T
X X 14% M M
13% X
11% 11% X X
10% 11% B T
10% 10% B B 9%
B 9% B M
M 7% M M
7% 7% 7% X
X 6% 5%
4% 5% 4% 4%
3% 2% 2%
Physical appearance Relationship status Social life Intimacy and sex life Caring for loved ones World events (e.g., Inequality (e.g., race, Other None of the above
political climate) gender, disability, etc.)
Q: WHICH OF THE FOLLOWING REGULARLY CAUSE YOU STRESS? PLEASE SELECT ALL THAT APPLY BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
9
Q9. LASHING OUT (1 OF 2)
When I’m stressed, I take it out on…
(Among total)
T
M
X
B T
58% X
B
53%
B
47% B
45%
T
35% T
Z
B Z
Z B T
30%
B 29% M
27% X
Z B
23% 23%
T
Z
T T
T M
X X T
B
Z B B X
15% Z B 14% T
X 13% 13% B T
B X X
12% B Z
10% B 11% B
Z B X
9% B 9% Z
8% Z B
7% 7% 7% 7% 7% B
6% 6% B 6%
4% 5%
4%
2% 2% 2% 2%
Myself My partner My child(ren) My parent(s) My friends Other drivers on the road My co-workers
Q: WHEN YOU’RE STRESSED, WHO DO YOU TAKE IT OUT ON (E.G., SNAP AT, SCREAM AT)? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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Q9. LASHING OUT (2 OF 2)
When I’m stressed, I take it out on…
(Among total)
T
Z
M
X
44%
Z
Z
M
M
33%
31%
M
27%
23%
T
M
X
B
14%
T T
X Z T T
X
B B Z Z
B B
6% B X
5% X
5% 4% B Z Z Z
4% 4% B B B B
3% 3% 3% 2% 3% 3%
1% 2% 2% 2% 2% 2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
1%
My sibling(s) Strangers The grocery store checkout My cell phone provider My cable company Other Don’t take stress out on
person anyone
Q: WHEN YOU’RE STRESSED, WHO DO YOU TAKE IT OUT ON (E.G., SNAP AT, SCREAM AT)? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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Q10. STRESS HABITS
When I’m stressed, I…
(Among total)
T
X
B T
X T
46% Z
B
M
43%
X
B 40%
B T
38% 37% X
T
B
X
35% B
T
32% Z
Z Z
X
X M M
B
27% B 27% 28%
27% B
26% B B
B 25% T
23% 24% T Z
23%
M Z M
X Z 20% 20%
M 19%
B M 18%
17% 17% 17%
15%
T 15%
X
12%
B
X 10%
B
7% B
5%
2%
Get panic attacks Bite my nails Grind my teeth Pull my hair Other None of the above
Q10: WHEN I’M STRESSED, I… PLEASE SELECT ALL THAT APPLY. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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Q11. AREAS OF CONTROL
Satisfaction with Career/Profession/Work
(Among total)
TOTAL (T) 12% 21% 41% 18% 8%
Z B ZX
GEN Z (Z) 9% 26% 43% 18% 4%
TMXB
MILLENNIAL (M) 11% 21% 41% 19% 8%
B Z
GEN X (X) 12% 23% 41% 18% 7%
Z B Z
BOOMER (B) 13% 19% 39% 17% 12%
TZM TZMX
lOFF THE RAILS lNOT SO GREAT lCOULD BE BETTER, COULD BE WORSE lFEELING GROOVY lBEST EVER
Q11 HOW WOULD YOU RATE YOUR CURRENT STATUS IN THE FOLLOWING AREAS? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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Satisfaction with Romantic Relationships/Significant Other
(Among total)
TOTAL (T) 12% 20% 31% 21% 16%
M M B XB
GEN Z (Z) 12% 22% 32% 20% 13%
M M
MILLENNIAL (M) 9% 18% 30% 23% 20%
B TZXB
GEN X (X) 13% 20% 31% 22% 13%
M M B
BOOMER (B) 14% 24% 30% 19% 13%
TM TMX
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Satisfaction with Health & Wellness
(Among total)
TOTAL (T) 4% 19% 45% 26% 7%
B M X B
GEN Z (Z) 3% 17% 43% 29% 9%
X XB
MILLENNIAL (M) 4% 15% 45% 27% 8%
TX TXB
GEN X (X) 6% 21% 44% 23% 6%
TZMB TZM
BOOMER (B) 3% 21% 46% 25% 5%
TZM
15
Satisfaction with Living Situation
(Among total)
TOTAL (T) 5% 15% 41% 28% 12%
GEN Z (Z) 4% 12% 45% 27% 12%
MILLENNIAL (M) 4% 15% 41% 27% 12%
GEN X (X) 5% 16% 41% 27% 11%
BOOMER (B) 4% 14% 40% 30% 13%
16
Satisfaction with Social Life
(Among total)
TOTAL (T) 7% 23% 42% 22% 6%
GEN Z (Z) 8% 21% 39% 25% 8%
MILLENNIAL (M) 7% 22% 42% 22% 7%
TXB
GEN X (X) 8% 24% 42% 21% 5%
BOOMER (B) 7% 23% 41% 22% 6%
17
Satisfaction with Finances & Money Management
(Among total)
TOTAL (T) 13% 30% 40% 13% 5%
GEN Z (Z) 11% 32% 42% 11% 4%
MILLENNIAL (M) 13% 29% 40% 13% 5%
GEN X (X) 14% 31% 38% 12% 4%
B MB
BOOMER (B) 11% 28% 40% 16% 5%
TZMX
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Q12. RELATIONSHIP RATINGS
% Satisfied with…: Top 3 Box
(Among total applicable based on relationship status)
T
M
X
B
T
81%
X
B
X 74% T
B T
M X T
68% X X
T B
65% 64% B
63% X X 63%
X B 62%
X 60%
57% 57% 57% T T
55% 54% Z Z
53% M X
X B
46% X
46%
Z X B X X
Z X
M B 41% 41%
M B 40% 39%
38% 38% 38%
36% 35% 36%
32%
30% 30%
Your current relationship The amount of time you The amount of attention your Being single (among those Your sex life Your social life
(among those w/ partner) spend with your partner partner gives you (among single)
(among those w/ partner) those w/ partner)
Q12.HOW SATISFIED ARE YOU WITH… BASE: TOTAL (N=6,700),), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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Q13. MOST STRESSFUL DAY
Most Stressful Day of the Week
(Among total)
T
X
B
T
68% B
B 63% B
61% 61%
53%
T
T M T
M X M T
X B T X M
B T 36% X B X
T
34% X B 34% B B B B
X
B 31% B
B B 31% 31% 31% 31%
29% B 29%
B B 27% B 28%
27% B 26% 26% 26%
25% 25%
24% 24% 23% 24% 23% 23% 24% 24%
22%
18%
16% 16%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Q: WHAT IS THE MOST STRESSFUL DAY OF THE WEEK FOR YOU? IF THERE ARE MULTIPLE DAYS THAT ARE EQUALLY STRESSFUL FOR YOU, YOU MAY SELECT MORE THAN ONE OPTION. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
20
Q15. MOST STRESSFUL TIME
Most Stressful Time of Day
(Among total)
T
X
B
B 56%
B
52% 52% 51%
48%
T
X
B
39% B
T
B 36% B
Z
M 35% 34%
B
31%
30%
28%
27% 27%
25% X
B
20%
17% 18%
17% 16%
5AM to 9AM 9AM to 5PM 5PM to 9PM 9PM to 5AM
Q:WHAT IS THE MOST STRESSFUL TIME OF DAY FOR YOU? IF THERE ARE MULTIPLE TIMES THAT ARE EQUALLY STRESSFUL FOR YOU, YOU MAY SELECT MORE THAN ONE OPTION. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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Q17. SOCIAL INTERACTIONS
How Frequently “Check Social Media” in Average Week
(Among total)
TOTAL (T) 57% 8% 9% 12% 14%
XB B B ZM ZM
GEN Z (Z) 67% 8% 10% 8% 8%
TMXB B
MILLENNIAL (M) 60% 10% 10% 11% 10%
TXB TXB B
GEN X (X) 54% 8% 9% 14% 15%
B TZMB ZM
BOOMER (B) 53% 6% 7% 12% 23%
Z TZMX
lDAILY l5-6 TIMES PER WEEK l3-4 TIMES PER WEEK l1-2 TIMES PER WEEK lDO NOT DO THIS WEEKLY
Q: IN AN AVERAGE WEEK, HOW OFTEN DO YOU… BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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How Frequently “Communicate with Friends Through Text or Email” in Average Week
(Among total)
TOTAL (T) 29% 12% 17% 24% 18%
XB X Z ZM ZM
GEN Z (Z) 45% 13% 13% 18% 11%
TMXB X
MILLENNIAL (M) 32% 14% 18% 22% 14%
TXB TXB Z Z
GEN X (X) 24% 10% 17% 26% 22%
Z TZM TZM
BOOMER (B) 22% 11% 17% 27% 23%
Z TZM TZM
23
How Frequently “Post to Social Media” in Average Week
(Among total)
TOTAL (T) 17% 8% 12% 23% 39%
XB B B M
GEN Z (Z) 18% 9% 13% 23% 36%
MILLENNIAL (M) 17% 10% 15% 25% 32%
TXB TXB TXB
GEN X (X) 17% 7% 12% 23% 40%
B M
BOOMER (B) 16% 7% 9% 21% 47%
TZMX
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How Frequently “Speak to Friends” in Average Week
(Among total)
TOTAL (T) 14% 8% 15% 28% 35%
XB X X Z ZM
GEN Z (Z) 25% 10% 18% 23% 24%
TMXB TXB TXB
MILLENNIAL (M) 15% 10% 16% 27% 31%
XB TXB TXB Z Z
GEN X (X) 12% 6% 13% 29% 41%
Z TZMB
BOOMER (B) 12% 7% 14% 29% 38%
Z ZM
25
How Frequently “See Your Friends” in Average Week
(Among total)
TOTAL (T) 8% 7% 12% 30% 43%
XB XB X ZM ZM
GEN Z (Z) 20% 12% 17% 25% 26%
TMXB TMXB TMXB
MILLENNIAL (M) 9% 9% 14% 28% 40%
TXB TXB TXB Z
GEN X (X) 6% 5% 10% 31% 49%
B ZM TZM
BOOMER (B) 4% 5% 11% 34% 46%
TZMX TZM
26
How Frequently “Attend a Social Event Outside of Work and Home” in Average Week
(Among total)
TOTAL (T) 3% 3% 7% 24% 63%
B XB XB B ZM
GEN Z (Z) 4% 5% 14% 31% 46%
XB TXB TMXB TMXB
MILLENNIAL (M) 4% 5% 9% 26% 56%
TXB TXB TXB TXB Z
GEN X (X) 2% 2% 4% 23% 69%
B B TZM
BOOMER (B) 1%
1% 5% 20% 73%
TZMX
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Q18. EMPLOYMENT RATINGS
% Satisfied with…: Top 3 Box
(Among total applicable based on employment status)
T
Z
Z M
M 57%
Z
T 55%
53%
Z 52%
B
48% Z 48% T
Z
46% Z Z
45%
44% X T
Z T T
42% Z
Z Z 42% Z Z Z
40% X
39% X Z X M
B Z
38% 37% B Z 37%
36% 37% Z 37%
35% 36% 35%
35% 35% Z 35%
34% 34% 33%
32% 33%
31% 31%
29%
27%
23%
The type of work you do The relationship you have Your current employment/ The amount of time you The opportunities or Recognition you receive for Your annual salary (among
with your boss (among employment status spend doing work rewards for advancement work that you do currently employed)
currently employed by within your organization
someone else) (among currently employed)
Q18.HOW SATISFIED ARE YOU WITH… BASE: TOTAL (N=6,700),), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
28
Q20. FEELINGS ABOUT LIVING SITUATION
% Agree with Living Situation Statements: Top 3 Box
(Among total)
T
T Z
M M
T X X
T X B
X B 52%
B 51%
B 50% M T
49%
B 48% B B X Z
B B 47%
45% 46% B 45% 45% X
44% 44% 45% 45%
B
43% B Z
B Z 41% B
40% 39% 40% B
39% 38%
37%
34%
32%
30%
I wish I lived in a different type of I’d prefer to live in a different area I’m happy living with my parents I’m satisfied with my living situation I often worry about being able to
home (e.g., apartment, single-family (among living w/ parents) pay my rent/mortgage
home, townhouse)
Q20. TO WHAT EXTENT DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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Q21. MANAGING STRESS LEVEL
Success at Managing Stress Levels
(Among total)
6% 9% 9% Z
10% Z 12% TZMX
12%
14% 15%
16% ZMX
23% TZMX
27% 7 - Extremely successful

27% 25%
26% 6
5
27%
4
23%
24% B 24% B
23% B 3
2
20%
17% TB 1 - Extremely unsuccessful
13% B 15% TB 14% B
9%
8% B 7% B 8% B
7% B
5%
5% B 6% B 5% B 5% B 3%
Total (T) Gen Z (Z) Millennial (M) Gen X (X) Boomers (B)
Q: HOW SUCCESSFUL ARE YOU AT MANAGING YOUR STRESS LEVELS? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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Q22. COPING WITH STRESS (1 OF 2)
Top Ways to De-stress
(Among total)
T
M
X
B
48% T
T
Z
M
M
X
X
X T B
41% T
B Z 40% M
B
37% Z M X
36% M
35% 35% B
T T
33% X T 33%
33% Z
B X
B T T M
28% B 28% X
X X T
27% B X 27%
B B T 26% Z
25% 25% X
25% B Z M
24% 24% 24% 24% B 24%
22% 22% Z M B T
22% 21% 22% M 20% Z
20% 20%
19% 18% Z Z B
17% 17% Z Z Z
16% 16%
15% 15% Z
13% 14%
13%
11%
10%
5%
Listen to music Watch Sleep Exercise/sports Vent/talk to others Eat Pray Smoke cigarettes Drink alcohol
television/videos
WHAT ARE THE TOP THREE THINGS YOU DO TO DE-STRESS? PLEASE SELECT UP TO THREE. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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Q22. COPING WITH STRESS (2 OF 2)
Top Ways to De-stress
(Among total)
T
Z
M
X T T
19% X X T
Z Z B B T M
M M
X 15% 15% Z X T
Z T T
13% 13% B Z M B
M X X M
10% 10% B M 10% 10% Z Z X 10% B X
Z Z Z B T
8% 9% 8% 8% 8% B T M 8%
7% 7% 8% 7% Z
7% 6% 6% X 6% 6%
5% 5% 6%
B B B 5%
6%
M M M
4% 4% 4% 3% 4% 3% 3% 4% 4% 4%
3% 3% 3% 3%
2% 2% 1% 1% 2% 2%
Read Have sex or Take prescription Meditate Shop Use recreational Go to a therapist Pick fights Other I don’t do anything
masturbate medication drugs to de-stress
WHAT ARE THE TOP THREE THINGS YOU DO TO DE-STRESS? PLEASE SELECT UP TO THREE. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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Q23. SEEN DOCTOR FOR STRESS
Visited Doctor or About Stress in Past Year (% Yes)
(Among total)
Z
M
Z Z
30%
Z
32% 31%
30%
25%
Yes
Q: HAVE YOU BEEN TO A DOCTOR OR HEALTH PROFESSIONAL ABOUT YOUR STRESS IN THE PAST YEAR?. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
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Q24. MOTIVATORS AND UNIFIERS
% Agree with Stress Statements: Top 3 Box
(Among total)
T
X T
B X
B T T
60% T
59% X X M
B B B X
B 54% B
53% 53%
52% X 52% T
B X
47% B B T
44% 44% 45% X
T
B
X X
40% B 40% B
38% 37%
37% B X
35% 36%
34% B
34% 33%
32% B
30%
24%
23%
I feel better when I talk to others Stress has motivated me to make I’ve bonded with others over being People who regularly talk about I prefer to talk about being stressed
that are experiencing/have life changes (e.g., change jobs, end stressed being “stressed” irritate me with others who are stressed
experienced similar stressful a relationship)
situations as me
Q: TO WHAT EXTENT DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS? BASE: TOTAL (N=6,700),), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
34
Q25. STRESS MANAGEMENT SOURCES
Sources Used to Help Manage Stress in Past Year
(Among total)
T
M
X
B T
57% X
B
53%
B
B
47% T
45%
Z
M
X
T 38%
35% Z
Z M
T
Z M 31%
Z T
M 29%
Z M X
27% B T
M 25% Z Z X
23% 24% M M X B 23%
B B
21% B M X B 22%
20% 21% 20% 20% T
20% 19% B 19% X
18% 18% 18%
16% 16% B B
15% B
14% B 14%
12% B
11% 11%
10%
8%
Advice from family and Guidance from doctors and Online sources I trust for Spiritual/religious leaders Articles/blogs by people Advice from wellness service None of the above
friends licensed health professionals information who’ve dealt with similar providers (e.g., instructors,
situations coaches, trainers)
Q: WHICH OF THE FOLLOWING SOURCES HAVE YOU USED TO HELP YOU MANAGE YOUR STRESS IN THE PAST YEAR? PLEASE SELECT ALL THAT APPLY. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
35
Q26. THIS OR THAT
If stressed, more likely to email things they regret than say things they regret
(Among total)
T
M
X
B T
X
X
B
32% B
26% B
24% 22%
19%
TOTAL (T) GEN Z (Z) MILLENNIAL (M) GEN X (X) BOOMER (B)
Q26 IF STRESSED, I’M MORE LIKELY TO… BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
36
Q26. THIS OR THAT
If stressed, more likely to change their hair than meditate and breathe in air
(Among total)
T
Z
X
B
B B 32% B
26% 26% 25%

19%
37
Q26. THIS OR THAT
If stressed, more likely to ramp it up than shut it down in the bedroom
(Among total)
T
X T
B X
40%
B
X
B 37%
30%
B
27%
19%
38
Q26. THIS OR THAT
If stressed, more likely to browse job sites/apps than browse shopping sites
(Among total)
T
X
B
B
B
33% 36% B
31% 30%
24%
39
Q26. THIS OR THAT
If stressed, more likely to have problems with their skin than have problems within
(Among total)
T
X T
B X
B
49%
X 45%
B
35% B
30%
21%
40
Q26. THIS OR THAT
If stressed, more likely to want to slug than want a hug
(Among total)
T
B
B B
39%
B
37% 36% 38%

31%
41
Q26. THIS OR THAT
If stressed, more likely to lose weight than gain weight
(Among total)
T
M
X
B
47%
41% 42% 40% 39%
42
Q26. THIS OR THAT
If stressed, more likely to walk in the woods than binge on Netflix
(Among total)
T
Z
M
X
T
57%
Z
Z M
M
41% 44%
32%
29%
43
Q26. THIS OR THAT
If stressed, more likely to become invigorated by it than paralyzed by it
(Among total)
T
M
X
48%
43% 43% 44%
41%
44
Q26. THIS OR THAT
If stressed, more likely to put their needs first than put their needs last
(Among total)
T
M
X
X 50% X
43% 45%
42% 41%
45
Q26. THIS OR THAT
If stressed, more likely to burst out loud than be in the clouds
(Among total)
T
B B
B
44% 46% 45%

43%
39%
46
Q26. THIS OR THAT
If stressed, more likely to get the runs than get blocked up
(Among total)
T
Z
M Z
Z Z
46% 48% 48%

45%
38%
47
Q26. THIS OR THAT
If stressed, more likely to crave a good workout than a good wine
(Among total)
T
M
X
B
56%
48% 47% 47% 49%
48
Q28. MENTAL HEALTH
In the past 12 months, how often have you…: Daily/Weekly (Net)
(Among total)
T
M
X X
X 62% X 62%
T
T
M
58% 58% M
X
X
55% B
B
53%
53% T T
X T T T
M
B X T M M
X
B Z X X
46% B
B 45% M B
B B 43% T B
43% B X
42% 42% X 41% T T
41% 41% B B 40% B X X T
B
38% Z B B X
T
36% 37% 37%
35% B
X
35% B 35% 35% B
33% 34% B B B B 33% B
32% B 32%
30% 31% 31% 31% 30% 30% B 31%
30% B
29%
27% 27% 27%
T
22% 23% Z
20% X
B
X
B B 16%
13% B
12%
10%
7%
Gotten a good Felt bad about your Experienced low Withdrawn socially Worried about the Had a difficult time Been concerned Changed your Cried Felt that people
night’s sleep appearance self-esteem state of the country controlling your about your mental eating patterns treated you
emotions health differently because
of your gender
Q: IN THE PAST 12 MONTHS, HOW OFTEN HAVE YOU… BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
49
Q29. MENTAL HEALTH CONDITIONS
Mental Health Conditions Diagnosed With
(Among total)
T
Z
M
X
59%
Z
M M
52% 52%
47%48%
36%
T
B 35%34%
33% B 33% 33%
B 32%
B 31% M 30%
26%
T
T B
T
M B B B
16%17% Z
X T
15% 15%15%
M
B X B
12% 11%
B T T Z
9%
M M 9% Z
X
8% 8% B B B 8% 8%
7% B 6% B B 7%
B 6%
5% B 4% 5% 6% 5%
B 2% T 3% 4%
X 1%
1% 2% X 1% 1% 1% 1% 1%
1% 1% 1% 1% 1% 1% 0% 0% 0% 0% 0% 0% Z
B B B B B B B
ADD/ADHD Anorexia Anxiety Bipolar disorder Bulimia Dementia Depression Obsessive Panic attacks Post-traumatic Schizophrenia None of the
B B
compulsive stress disorder above
disorder
Q: WITH WHICH, IF ANY, OF THE FOLLOWING CONDITIONS HAVE YOU BEEN DIAGNOSED? PLEASE SELECT ALL THAT APPLY. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
50
Q30. MENTAL HEALTH & STRESS
Stress is…
(Among those who have a mental health condition)
T
M
B
51% T
B B
B
47% 47% B
B
45% 45% 45%
44%
41% 41%
38%
28% 28%
27%
26%
25%
T
M
X
14% T
X
11%
10% 9% 9%
9%
7% 7% 7%
6%
Something that worsens your symptoms Something that triggers your symptoms A cause of your condition Not the cause of your condition None of the above
Q: REGARDING STRESS AND YOUR MENTAL HEALTH CONDITION(S), DO YOU BELIEVE STRESS IS… BASE: THOSE WHO HAVE A MENTAL HEALTH CONDITION – TOTAL (N=3,287), GEN Z (N=211), MILLENNIALS (N=1,498), GEN X (N=1,129), BOOMERS (N=449)
51
Q31. CHRONIC CONDITIONS (1 OF 2)
Chronic Conditions Diagnosed With
(Among total)
T
Z T
T Z
T M
X T M
X T X
B Z B
B T M Z 16%
B 15% Z M T
Z 14%
13% Z X
11% M M T X X 12% 11%
10% 10% 11% 10%
9% X Z 8% Z B B 9%
Z Z
Z M M 7%
M 6% M 6%
M B 5% 4% 4%
M 4% 4% 3% 3%
1% 1% 1% 1% 1%
2% 2% 2% 1% 2% 2% 1%
0% 1% 0% 1% 1% 1% 1% 1% 0%
Ankylosing Spondylitis Asthma Cancer COPD Crohn’s Disease Diabetes Endometriosis Eczema Headaches/Migraines
Q: WITH WHICH, IF ANY, OF THE FOLLOWING CHRONIC DISEASES HAVE YOU BEEN DIAGNOSED? PLEASE SELECT ALL THAT APPLY. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
52
Q31. CHRONIC CONDITIONS (2 OF 2)
Chronic Conditions Diagnosed With
(Among total) T
M
X
B
T
70%
X
B
64%
X
B
52%
B
47%
T
Z
M
X
34% 34%
T
Z T
Z M Z
M 18% T M
15% T Z X
Z Z M 13%
T T M M
Z 11%
T T Z Z X
M Z 8% Z
Z Z Z M M 6%
X Z M
M Z Z Z Z 4% 4%
M 4% M M M M M 3%
2% 2% 2% 2% 3% 2% 1% 1% 0% 1% 2% 1%
3%
1% 0% 0% 1% 1% 0% 0% 1% 1% 0% 0% 1% 0% 1% 1% 0%
Hepatitis C High Cholesterol Multiple Sclerosis Psoriasis Psoriatic Arthritis Rheumatoid Arthritis Ulcerative Colitis Other None of the above
Q: WITH WHICH, IF ANY, OF THE FOLLOWING CHRONIC DISEASES HAVE YOU BEEN DIAGNOSED? PLEASE SELECT ALL THAT APPLY. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
53
Q33. CHRONIC CONDITIONS & STRESS
Stress is…
(Among those who have a chronic condition)
T
M
B B
45% 45%
B T
B Z T
39% 40% B Z
B
37% T
B 35% M
X
31%
30% 30%
M
27% X
25%
24% 24%
T
21% B
20% M
18% X
16% 17%
15%
14% M
13%
11% 12%
9% 10%
Something that worsens your symtpoms Something that triggers your symptoms Not the cause of your condition A cause of your condition None of the above
Q: REGARDING STRESS AND YOUR CHRONIC CONDITION(S), DO YOU BELIEVE STRESS IS… BASE: THOSE WHO HAVE A CHRONIC CONDITION – TOTAL (N=3,105), GEN Z (N=121), MILLENNIALS (N=1,069), GEN X (N=1,190), BOOMERS (N=725)
54
DEMOGRAPHICS
Q3. GENDER
Gender
(Among total)
50% 52% 51% 51%

50% 49% 50% 50%
49% 48%
Female Male
Q: WHAT’S YOUR GENDER IDENTITY? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
56
Q4. EMPLOYMENT
Employment Status
(Among total)
T
Z
X
B
T
72%
Z
B
Z
65%
B
61%
T
M
X
B
T 49%
47% T
Z Z
44% B B
41%
Z 40%
B
34%
T
T M
Z
Z X
X 23%
B T T
B Z T
Z 19% T Z Z
17% B 17% X Z B
B X B
15% B B
13% B 14% 13% X X
X X B 12% 11% Z
B X 10% B B
8% 8% 9% 8% 9%
8% 7% 7% 8% 7% 8% 7% 7% 7%
6% 6% 6%
4% B
1% 0%
Employed (net) Self-employed, full time Self-employed, part time Employed by someone else, Employed by someone else, Looking for a new Homemaker Student
full time part time opportunity
Q: WHICH OF THE FOLLOWING STATEMENTS DESCRIBE YOUR CURRENT EMPLOYMENT STATUS? PLEASE SELECT ALL THAT APPLY. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
57
Q5. MARITAL STATUS
Marital Status
(Among total)
T
M
X
B
71%
T
T Z
Z M
M 50%
49%
Z
M
T 42% Z
X 39%
B
36%
X
B
T T
30%
Z X
M T
B B X
X 24%
23% B
22% 21%
X
B
17%
16% B
Z Z
14%
M M
10% T T
9% Z Z
7% Z
M M M
4% Z 4% 4%
2% 3%
1% 2%
0%
Single, never married Single, previously married In a relationship Married Separated
Q:WHAT IS YOUR CURRENT RELATIONSHIP STATUS? PLEASE SELECT ALL THAT APPLY. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
58
Q19. LIVING SITUATION
People in Household
(Among total)
T
M
T
T X
Z
Z B
M
M 54%
53%
52%
T
Z Z Z
47% 47% M
T B
Z 43%
B
39%
Z
T
B
Z
34% M
X
30%
Z
Z
T T Z
23% M
X M M
B X 21%
X 20%
18% B
B 18%
16%
15% T 15%
14% T
X
B T M
X B
M X
9% B
8% X T B
8% 7% B X 6%
5% X
4% 4% 4% B 4% 4% 4% 4%
B B
1% 2%
0% 0%
Significant other Child(ren) Parent(s) Roomate(s)/ Friend(s) Grandparent(s) Other I live alone
Q19. WITH WHOM DO YOU LIVE CURRENTLY? PLEASE SELECT ALL THAT APPLY. BASE: TOTAL (N=6,700),), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
59
Q34. REGION
Region
(Among total)
38%
37% 37% 36%
36%
M
24%
22% 22% 22% 22% 22%
21% 22% 21% 21%
20% 20%
19% 19% 18%
South Midwest West Northeast
Q: IN WHAT STATE DO YOU LIVE? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
60
Q36. CITY TYPE
City Type
(Among total)
T
M
X
54% M
X
49%
47%
46% 45%
T T
Z Z
Z M X
M B
M 31% Z Z
29% 29% B
28% B
25% 25% 26%
25%
22%
20%
Rural Suburban Urban
Q:IN WHAT TYPE OF CITY DO YOU LIVE? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
61
Q37. ETHNICITY
Ethnicity
(Among total)
T
Z
M
X
Z 84%
M M
76% 75%
73%
72%
T
T
X
X
B
B T T
B 12% B B T
11% B B B B B M
B X M
8% 7% 8%8%9%8% 7%7%8%7% T Z X
6% B B
4% 4% B B B B B B B Z X B B B B B X B X B
3%2%2%3%2% 1%2%2%1% 2%
0% 1%1%1%2%1% 1%1%1%1%1% 1%0%1%0%1% 1%1%1%1%0% 0%0%1%1%0% 0%1%0%0%0% 0%1%0%0%0% 1% 1%2% 1%
White Hispanic Black African Native South Asian Chinese Filipino Japanese Korean Pacific Islander First Arab/West Other
American American or Nation/Native Asian
Alaskan native Canadian
Q: DO YOU CONSIDER YOURSELF...? PLEASE SELECT ALL THAT APPLY. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
62
Q38. EDUCATION
Education
(Among total)
T
M
X
B
67%
T
Z
X
B
Z 50% Z Z
M M M 46% 46% 46%
43% 43% 43%
37%
32%
T
Z
Z Z Z
12%
11% 11% 11%
1%
High school or less College or university (Associate’s or Bachelor’s Degree) Graduate school (Master’s degree or higher)
Q: WHAT IS THE HIGHEST LEVEL OF FORMAL EDUCATION THAT YOU HAVE COMPLETED? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
63
Q39. INCOME
Income
(Among total)
49% 49% 50%

49%
47%
X X
X
23% 24% T
22% 22% M M
20% B B
B M
17% 16%
14% 14%
13% 13% 12% 12% 13%
12% T
M
X
3%
2% 2% 2% 2%
Less than $50,000 $50,000-$74,999 $75,000-$99,999 $100,000 or more Prefer not to answer
Q: WHAT IS YOUR APPROXIMATE ANNUAL HOUSEHOLD INCOME? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
64
Q40. PARENTAL SUPPORT
How Parents Support
(Among total)
T
Z
M
X
T 82%
Z
M
Z 71%
M
63%
T T
M Z
M
X X 52%
B B
45% T 46%
M
X
T B
X
B 32%
T T
X 28%
27% X X
B
X B B
21% B X
B 19% B 19%
17% B
15% 15%
12% T
9% Z
7% 8% 7% Z B Z
2% 3% 2% 2%
1%
They pay some or all of my bills/loan me They pay some or all of my rent/mortgage or I am currently on their health Other None of the above
money provide shelter insurance/cover health care costs
Q: IN WHAT WAYS DO YOUR/YOUR PARTNER’S PARENTS SUPPORT YOU? PLEASE SELECT ALL THAT APPLY. BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
65
Q41. SEXUAL ORIENTATION
Sexual Orientation
(Among total)
T T
Z Z
Z M M
M
Z 91% 92%
89%
88%
81%
T T
X T T T M
B X M M X
X
B X X B
B 7% B X
6% B B B
4% 4% B B B 4%
3% 3% 3% 2% 2% 2% 2% 1% 1%
2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0% 0% 2%
0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Heterosexual or Straight Bisexual Gay Lesbian Asexual Pansexual Queer Other Not sure
Q: HOW WOULD YOU DESCRIBE YOUR SEXUAL ORIENTATION? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
66
Q42. CHILDREN
Children
(Among total)
T
M
X
B
89%
T
Z
M
X
64%
T
X
B
T X 50%
Z B
M 43%
T 40%
T Z Z
Z T M M
T T 32%
B Z B 30% 30%
Z Z
B 27%
X X Z 26% Z
B B 24%
B M
19% Z 19% B
X 18% Z
X X
B Z 15% B
B B B Z
10% 10% Z
9% 8% B 8% 8%
6%
4% 4%
2% 1% 2%
1% 0% 0%
Have child(ren) age 0-2 Have child(ren) age 3-5 Have child(ren) age 6-12 Have child(ren) age 13-17 Have child(ren) age 18+ Do not have children
Q: HOW MANY CHILDREN (BIRTH, ADOPTIVE, OR STEP) DO YOU HAVE IN EACH AGE RANGE? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
67
Q43. CAREGIVER STATUS
Provide Care for Loved One (Other than Children) (% Yes)
(Among total)
T
M
X
B T
X
B
27%
B
20% 22% 19% 16%
Yes
Q: [IF NO CHILDREN]DO YOU PROVIDE CARE FOR A LOVED ONE? [IF CHILDREN] DO YOU PROVIDE CARE FOR A LOVED ONE OTHER THAN YOUR CHILD(REN)? BASE: TOTAL (N=6,700), GEN Z (N=400), MILLENNIALS (N=2,900), GEN X (N=2,300), BOOMERS (N=1,100)
68
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Age Breakouts Everyday Health United States of Stress Report PDF

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United States of Stress by Age (Generation)

WHO? HOW? WHEN?

17% 1 - Not stressed at all

TOTAL (T) 12% 21% 41% 18% 8%

GEN Z (Z) 9% 26% 43% 18% 4%

MILLENNIAL (M) 11% 21% 41% 19% 8%

GEN X (X) 12% 23% 41% 18% 7%

BOOMER (B) 13% 19% 39% 17% 12%

TOTAL (T) 12% 20% 31% 21% 16%

GEN Z (Z) 12% 22% 32% 20% 13%

MILLENNIAL (M) 9% 18% 30% 23% 20%

GEN X (X) 13% 20% 31% 22% 13%

BOOMER (B) 14% 24% 30% 19% 13%

TOTAL (T) 4% 19% 45% 26% 7%

GEN Z (Z) 3% 17% 43% 29% 9%

MILLENNIAL (M) 4% 15% 45% 27% 8%

GEN X (X) 6% 21% 44% 23% 6%

BOOMER (B) 3% 21% 46% 25% 5%

TOTAL (T) 5% 15% 41% 28% 12%

GEN Z (Z) 4% 12% 45% 27% 12%

MILLENNIAL (M) 4% 15% 41% 27% 12%

GEN X (X) 5% 16% 41% 27% 11%

BOOMER (B) 4% 14% 40% 30% 13%

TOTAL (T) 7% 23% 42% 22% 6%

GEN Z (Z) 8% 21% 39% 25% 8%

MILLENNIAL (M) 7% 22% 42% 22% 7%

GEN X (X) 8% 24% 42% 21% 5%

BOOMER (B) 7% 23% 41% 22% 6%

TOTAL (T) 13% 30% 40% 13% 5%

GEN Z (Z) 11% 32% 42% 11% 4%

MILLENNIAL (M) 13% 29% 40% 13% 5%

GEN X (X) 14% 31% 38% 12% 4%

BOOMER (B) 11% 28% 40% 16% 5%

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

5AM to 9AM 9AM to 5PM 5PM to 9PM 9PM to 5AM

TOTAL (T) 57% 8% 9% 12% 14%

GEN Z (Z) 67% 8% 10% 8% 8%

MILLENNIAL (M) 60% 10% 10% 11% 10%

GEN X (X) 54% 8% 9% 14% 15%

BOOMER (B) 53% 6% 7% 12% 23%

TOTAL (T) 29% 12% 17% 24% 18%

GEN Z (Z) 45% 13% 13% 18% 11%

MILLENNIAL (M) 32% 14% 18% 22% 14%

GEN X (X) 24% 10% 17% 26% 22%

BOOMER (B) 22% 11% 17% 27% 23%

TOTAL (T) 17% 8% 12% 23% 39%

GEN Z (Z) 18% 9% 13% 23% 36%

MILLENNIAL (M) 17% 10% 15% 25% 32%

TXB TXB TXB

GEN X (X) 17% 7% 12% 23% 40%

BOOMER (B) 16% 7% 9% 21% 47%

TOTAL (T) 14% 8% 15% 28% 35%

GEN Z (Z) 25% 10% 18% 23% 24%

TMXB TXB TXB

MILLENNIAL (M) 15% 10% 16% 27% 31%

GEN X (X) 12% 6% 13% 29% 41%

BOOMER (B) 12% 7% 14% 29% 38%

TOTAL (T) 8% 7% 12% 30% 43%

GEN Z (Z) 20% 12% 17% 25% 26%

TMXB TMXB TMXB

MILLENNIAL (M) 9% 9% 14% 28% 40%

TXB TXB TXB Z

GEN X (X) 6% 5% 10% 31% 49%