Assessment 2

Part A – Direct Response Offer

In assessment 1 you provided details of a product and your direct marketing offer.
Please refer back to that product as we now focus on pricing and after sales
service.
1. What was the focus of your product in assessment 1?
Answer:
Cotton clothes for men’s fashion wear was the focus product. It helps to
provide the good cotton outfit for men.

2. What internal and external factors will influence your pricing strategy?
Choose one of each and explain the impact.
Answer:
Internal factors: The internal factors are the factors that can be
controlled, determined and processed by the organization or companies.
This factor are mostly in relation with the organization business level
strategy and greatly influenced by the nature of business. Internal factor
such as desirable market positioning of the firm, the characteristics of the
product, cost of sales, marketing cost and turn around rate of the product
and channel of distribution will influence your pricing strategy. Internal
factors have a impact on how a company meets its objectives so that the
pricing decisions made will not be against the company objective.

External factor: The external factors are those kind of factors that are not
inside the span of association or organization. They are outer on the
grounds that there are numerous gatherings that decide and control these
variables. Outer factor which impact valuing technique incorporates
request of item, nature of market rivalry, market fragment, client conduct
and discernment, monetary condition, providers and purchasers.
Appropriate investigation of outside factor can show a positive outcome
and assists with expanding the item deal in a legitimate cost.
3. What techniques would you use to determine the price of your product?
Provide two (2) suggestions.
Answer:
Demand based pricing: Demand based pricing means the method of
pricing in which the price of a product is finalized according to its demand
in the market. If the demand of the product is high then the company can
set its price high and if the demand is low then the company should set the
low price and should give the special offer for that product which attracts
the customer. The success of demand-based pricing depends on the ability
of marketers to analyze the demand as we know fashion wear has a lot of
demand.
Competition based price: Competition based pricing refers to a way
during which a corporation considers the costs of competitors’ products to
line the costs of its own products. The organization may charge higher or
lower prices with special offer like discount brochure, gift card as compared
to the costs of its competitors.

4. What short term pricing strategy would you employ to attract customers?
Choose one and explain why.
Answer:
A special 40% discount offer for new customer can attract a customers
and generate a high number of product sale. Special offer brings smile to
our face as everyone wants to a buy a product with offer than a product
without offer. This can be the best short term pricing strategy as it
encourage many customer to buy the product. This model is best for
organizations working to compete on price, and striving for optimal
efficiency to attract customers.

5. What payment term options will you provide to your customers? Explain
your rationale.
Answer:
Where you open your business and therefore the sorts of items you sell
could play a crucial role to choose which payments systems to supply
customers. Some payment option that I provide to customer are,
 Payment via credit/debit card: This payment method may lead
customers to make more frequent or larger purchases. This process can be
quicker and more convenient for customers at checkout than cash or
checks. This helps customer to pay for their product with no extra charge.

Payment via bank deposit: Payment with bank deposit can be done with
mobile payment method in a company account name. Bank deposit with
mobile payments may be more reliable than card-based transactions in
some areas.

6. How will you ensure that delivery or service is fulfilled promptly after a
purchase?
Answer:
When a customer purchase, the product is delivered within 3 business
days. To make sure that delivery or service is fulfilled promptly after a
purchase we can perform the following operation,
i) Call a customer and ask if they have received a product successfully
or not
ii) Provide the updates on delivery or service arrangement to the
customer.
iii) Send a mail to your customer about the delivery of product.
iv) Refer customer your online services and ask them if they are happy
with your service or not.

7. Explain your procedures to ensure that customers are responded to

promptly when they have queries or complaints regarding the product or
service. Provide two (2) suggestions.
Answer:
At some stage of your business it is likely to receive a customer
complaint. Dealing with it in a positive and constructive manner will help to
stay your customers.
After your service ask customer about their experience and queries with
your product quality, size, brand and service through customer feedback
box and measure the level of satisfaction and contact your customer to
know how their complain was handled and solved.
 Check that you have understood and recorded the details of the
complaint correctly and ask questions through a simple survey if necessary.
Responding to the complain of customer helps you to know about the
performance of your business in the market.

8. Explain how your customers could access the following:

a. Instant, accurate information about status of delivery of products or
service
Answer:
We have provided form for a customer to fill about their delivery
detail such as name, phone number, address, postal code during the
purchase of product. Once the form is filled we contact our customer to
make sure that all the provided information is correct. And when the
customers remain satisfied with our delivery service, we move forward
for shipping process. We also inform our customer via email.
b. Customer account information
Answer:
Customer can sign in to our website with their google account. When
customer signed in with their google account, they can perform their
activity in the website. All the customer account information is kept
safely and customer can request a service and manage a payment
process with their account.

Part B – Written or Oral Questions

1. What skills would your staff require to build relationships with

customers? Provide three (3) suggestions
Answer:
Good customer service is a revenue generator. It gives customers an
entire, cohesive experience that aligns with an organization’s purpose.
By building your good staff skill for customer service you’ll create a
positive, hassle-free customer experience for everybody who deals
together with your company. The skill that staff require to build
relationship with customer can be,
 Good customer interaction: Clarify and rephrase what the customers say
to ensure you understand them. This builds trust and good relationship
with customer. Customer always need a good interaction from a
company staff and good customer interaction can help you to sell your
product and also attracts a new customer.

Knowledge about the product: Product knowledge is an essential sales

skill for staff. Understanding product features allows staff to present
their benefits accurately to the customer. Customers respond and
answer to staff who are passionate about their products and want to
share the advantage with them.

Using Positive language: When attending to customer problems, using

positive language takes the problem away from the situation. Words are
powerful and they can create trust and build a strong relationship with
your customers.

2. How would you ensure customers are served in a correct and fair
order?
Answer:
Customer service is something that should be just as high a business
priority as maintaining product quality and preserving profit levels. With
our product we can perform a online survey via email to know about the
experience of customer with the quality of product, brand of product,
size of product. We can also collect customer feedback for our service
which helps to ensure customers are served in a correct and fair order.

3. How could staff assist in developing and refining direct response offers
in response to customer feedback?
Answer:
One way to prevent unhappy customers from leaving reviews online
is by providing them with many other opportunities to provide
feedback. Company staff has many responsibilities to get feedback from
customer. Staff can assist in developing and refining direct response
offers in response to customer feedback by some of the following ways,
a. Responding to the customer complain as soon as possible can
help the customer to solve their problem.
b. Staff can be a part of the conversation by thoughtfully responding
to all the posts and content on social media platform.
c. Our staff should respond customer feedback privately from our
website feedback boxes through email sevice.
d. They should show potential customers that they care about their
feedback and make any necessary adjustments to business or
product in response to common customer reviews.