Operations Management

Assignment 1
BBA IV Sec H

Name: Shaharyar Naeem Student ID: 17U00019

As discussed in the video, write down the following:

Vision: Providing a high-end vehicle that ensures driving pleasure of the future
using today’s technology.
Mission: Leader in terms of providing premium services and products for individual
mobility.
Strategy: Meeting with car dealers, Test Runs with competition cars, photoshoot of
the cars, fashion show of cars Infront the dealers.
Competitive Advantage: designing and portrayed a luxury cars in the market, “the
ultimate driving machine”, the engine is made to feel like a sports car, sales staff is
are brought to Germany to push the car.
Production/Output: Producing 27000 units of the new model
Number of employees: 240000

OM Decisions
Design of goods/services: the car is designed by sketching on paper first,
computer stimulation for construction and production process,
Quality: luxury, unique combination of steel and aluminum, the right sound and the
right look with no weak sounding engine.
Process and Capacity: 2000 trained employees for the production
Location: Dingolfing Plant, Munich Assembly. Designed in Munich
Layout: robots working properly with humans is the only way to ensure mass
production.
Human Resources: employees are trained for the worst and best situations
Inventory management: inventory is managed with less waste material
Supply Chain management: Multiple industries worked at the same time to ensure
the best quality of the car pieces eg. Leather factory
Maintenance: a new pilot factory set up for making mistakes and learning from
them, machines go through a test run before actual production
Scheduling: the closed roof car was ready but due to technical errors the open roof
was delayed but they had minimum time to fix their mistakes for the mass
production launch.

Other Important details:

 Fine craftsmen ship
 8 cylinder engine
 Easy and fun to drive also can be driven aggressively and agile
 Consumers need to be pampered
 Workers are trained in munic
 70 year old company
 The car takes 3 year development process