Evaluate the quality processes by Almarai for its various sub units?

Apply and name the TQM concepts

they use. Also suggest any improvements and how can they be incorporated.

Quality processes:

 Fruit juices: naturally made ingredients from the finest native farms and orchids around the
world including china, Florida, India, Egypt, Italy and Spain. These fruits are manufactured on
the spot in order to lock in their taste and freshness.
 Bakery: high quality modern snacks made in the longest oven in the world. Fresh made
products from croissants to puffs are made in millions every day. Ingredients and the
equipment are the two most important things used in the bakery. The dough is nurtured like a
baby since it is a living organism. Almarai believes in working smarter not harder in order to
achieve success.
 Poultry: Main goal is to provide fresh chicken to the consumer. From the egg to the end of the
process Almarai has control over the product in order to ensure the quality of the product.
Changed the mindset of the Saudi people from frozen chicken to the fresh chicken.
 Infant formula: well tested infant formula is made with best efforts to mimic mothers milk in
the state of the art manufacturing facility. Owning every farm in the factory in order to control
quality.
 Logistics: largest logistics operations in the middle east. Huge amount of travel takes place to
ensure quality and fresh products across the country. Over 7000 Saudis work at various
operations tpo ensure quality.

TQM concepts Used by Almarai:

1. Continuous improvement
2. Six Sigma
3. Employee empowerment
4. Benchmarking
5. Taguchi concepts

Improvements: