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Learning Guide Ibm - 3 PDF
Learning Guide Ibm - 3 PDF
Learning Guide
The purpose of this guide is the development and understanding of the academic space called
International Business Management. This guide is splitted by terms and remain correspondence with
the Syllabus of the subject.
There are new realities in international business that are critical for today’s students to understand;
as a witnesses of remarkable changes in the cross-border flow of products, services, capital, ideas,
people and, in general, the world that we are living (Cavusgil et. Al, 2008, P. 25). One of the
challenges for today’s managers is the development of skills such as communication and travel,
technological advances, skills that helps large and small firms to internationalize.
The content of this guide has been organized in the way that motivate and prepare future managers
to grasp these new realities. These realities include: global sourcing, the impact of technological
advances on globalization, globalization of finance, and the success of the smaller firm in
international markets, and also three other new realities: emerging markets, the diversity of
international business participants, and corporate social responsibility.
First Term
• Unit 1 to 5
• First Assessment
Second Term
• Unit 6 to 9
• Second Assessment
Third Term
• Unit 10 to 12
• Third Assessment
Source: own elaboration
Note: the figure represent the distribution of the content of the course, each
term have their own activities that students summit during the semester.
Generalities
Unit 1
Foundations of international business
What is international business?
Globalization of markets and the internationalization of the firm
Unit 2
Foundations of international business
Organizational Participants that Make International Business Happen
Theories of International Trade and Investment
Unit 3
The Environment of International Business
The cultural environment of international business
Unit 4
The Environment of International Business
Political and Legal Systems in National Environments
Unit 5
The Environment of International Business
Government Intervention in International Business
Regional Economic Integration
Unit 6
The Environment of International Business
Understanding Emerging Markets
The International Monetary and Financial Environment
Unit 7
Strategy and Opportunity Assessment for the International Environment
Global Strategy and Organization
Global Market Opportunity Assessment
Unit 8
Strategy and Opportunity Assessment for the International Environment
Global Strategy and Organization
Global Market Opportunity Assessment
Unit 9
Entering and Operating in International Markets
Exporting and Countertrade
Unit 10
Entering and Operating in International Markets
Foreign Direct Investment and Collaborative Ventures
Unit 11
Entering and Operating in International Markets
Licensing, Franchising, and Other Contractual Strategies
Global Sourcing
Unit 12
Functional Area Excellence
Marketing in the Global Firm
Teamwork Generalities
For the development of collaborative work, students must form groups of four members; the students
in the group must assume one of the following roles:
Leader: Responsible for streamlining the process, verifying within the group that individual
group responsibilities are being assumed, also make sure that individual contributions are
being uploaded in a timely manner, maintaining interest in the activity and finally encouraging
the group to achieve the proposed objectives, and lastly is responsible to summit the
document on time
Communicator: responsible for the communication between the tutor and the team, as well as
for presenting to his team the information he collects from the observation - to the
development of the activities - made to the other group teams: what is shared in the general
forum; It also verifies the fulfillment of the roles by each member.
Rapporteur: Responsible for the rapporteur of all processes in written form. It is also
responsible for collecting and systematizing the information to be delivered to the tutor. He is
also in charge of organizing the document and delivering it to the leader for delivery.
Supplier: Responsible for obtaining the material and / or tools according to the needs of the
team for the development of the activities and / or processes that are required (transform into
pdf, edit images, APA standards, Netiquette)
Competencies
To define globalization and international business and show how they affect each other
To understand why companies engage in international business and why international
business growth has accelerated
To become familiar with different ways in which a company can accomplish its global
objectives
To understand why companies engage in international business and why international
business growth has accelerated
To understand methods for learning about cultural environments
To analyse the major causes of cultural difference and change
To discuss behavioural factors influencing countries business practices
To understand cultural guidelines for companies that operate internationally
Learning Outcomes
In order to develop the subject terms, the teaching strategy to be applied is collaborative learning. In
order to achieve the learning outcomes, the students have to create work teams according to the
instructions given in the generalities
Virtual class
Collaborative learning individual work
Tutorials
Introduction
The first term will cover the units 1 to 5 and the topics related with these units are:
Unit 1
Foundations of international business
What is international business?
Globalization of markets and the internationalization of the firm
Unit 2
Foundations of international business
Organizational Participants that Make International Business Happen
Theories of International Trade and Investment
Unit 3
The Environment of International Business
The cultural environment of international business
Unit 4
The Environment of International Business
Political and Legal Systems in National Environments
Unit 5
The Environment of International Business
Government Intervention in International Business
Regional Economic Integration
According to Cavusgil (2008), in our daily activities, we usually are unaware that most of the goods
that we consume are produced in different parts of the world, for instance, Julie Valentine is a college
junior majoring in business. On a recent Saturday, she went shopping at a local mall. First, she
ordered a big breakfast, unaware that most of her meal was imported from abroad: bacon from Spain,
fruit from Costa Rica, juice from Brazil, French-branded yogurt, and bread made from wheat grown
in Argentina. Julie then headed to the department store to buy a gift for her dad. She perused neckties
with Italian and French brand names, and others made in China, Mexico, and Romania. She also
considered electric shavers made by Braun (a German brand) and Philips (a Dutch brand).
Just for citing one example, International business refers to the performance of trade and investment
activities by firms across national borders; on the other hand, globalization of markets that refers to
the gradual integration and growing interdependence of national economies; and globalization allows
firms to view the world as an integrated marketplace. Initially, scholars used the term market
globalization to refer to the emergence of global markets for standardized products and services and
the growth of world-scale companies that serve those markets. (Cavusgil et. Al, 2008)
In this Unit, we going to explore concepts and features that makes those activities possible and
explain how the international business operates and how globalization give their support in the
international business environment.
Activity Description
Assessment
The first task is an assessment Group Report. Students have to prepare a group report based on the
specified case provided on Moodle; your group has the task of analysing the international business
environment context of the case, and the challenges faced, students have to determine the nature
of Company´s domestic and international business environments. In addition, students have to
identify the types of risk does the firm face. Moreover, companies face challenges related with
globalization and multinational management enterprises activity are creating problems for the world;
the assessment must include the identification of these problems and its consequences of
international business. As we see in the unit, most aspects of cultural environment are largely
invisible to the casual observer (for example, gender roles, ways to solve problems, conversational
patterns). Students must identify the aspects of culture do Case Study Company promotes.
Use the library’s resources (CRAI) to gather the required information to complete the task, including
online academic journal databases; successful groups start by reading and working together to
understand the content of the case study as early as possible.
The assessment criteria for this assessment comprise research and analysis of company
information, considerations of constraints impacting international management, application of
relevant theories of management, development of argument and applied critical thought and lastly,
written communication and referencing standards
In the next frame, you will find the evaluation criteria of the assessment; each assessment can be
summit by teams, couples or individual reports
The dominion written in the rubric assessment, include the next criteria that will considered during
the evaluation of the report:
Analysis of the international business environment context, and the challenges faced,
The nature of Company´s domestic and international business environments.
The types of risk does the firm face.
Identification of the problems and its consequences of international business challenges
related with globalization and multinational management enterprises activity
TERM 2
Teaching strategy
In the term 2, the teaching strategy to follow is collaborative learning, as well as the first term. In
order to achieve the learning outcomes, the students have to keep working in teams according to the
instructions given
Introduction
The second term will cover the units 6 to 10 and the topics related with these units are:
Unit 6
The Environment of International Business
Understanding Emerging Markets
The International Monetary and Financial Environment
Unit 7
Strategy and Opportunity Assessment for the International Environment
Global Strategy and Organization
Global Market Opportunity Assessment
Unit 8
Strategy and Opportunity Assessment for the International Environment
Global Strategy and Organization
Global Market Opportunity Assessment
Unit 9
Entering and Operating in International Markets
Exporting and Countertrade
Continuing with the studies of the environment of international business, we discuss emerging market
economies and contrast them to the other two major groups of countries: advanced economies and
developing economies. In addition, we going to review the international business transactions, these
operations take place within the global monetary and financial systems. Understanding these
systems is fundamental to company success. When people think of international trade, they
invariably think of trade in products and services. Moreover, globalization has increased the speed,
frequency, and magnitude by which firms from diverse industries can access international markets
for customers. Managers are evolving their internationalization strategies to transform their
organizations into globally competitive enterprises. And lastly, we will discuss how a global market
opportunity
Could favor a combination of circumstances, locations, or timing that offers prospects for exporting,
investing, sourcing, or partnering in foreign markets.
Activity Description
The distinction between advanced economies, developing economies, and emerging markets,
what makes emerging markets attractive for international business, risks and challenges of
doing business in emerging markets
Understanding how currencies and exchange rates in international business are determined,
and how the international monetary and financial systems works
Distinct strategies emerging from the integration responsiveness framework, how the
Organizational structure works, alternative organizational arrangements for international
operations
Analysis of the overview of global market opportunity assessment, and the organizational
readiness to internationalize, how assess the industry market potential, and how select a
foreign business partners
Assessment
The second task is a Practical written assessment, the group report comprises a case analysis, in
terms of internationalize a firm; the opportunity to analyses the attractiveness factors for the
company, risk and challenges taken by the company. Moreover, student have to establish distinct
strategies emerging from the integration responsiveness framework, how the Organizational
structure works, and alternative organizational arrangements for international operations; and lastly,
analyse the global market opportunity and how organization demonstrates readiness to
internationalize, how company assess the industry market potential, and how select a foreign
business partners if it applies. Remember, student must justify responses with the theory seen on
class; the study case will be given through Moodle
Once students complete the report through the Moodle platform, students must also share their own
report through the collaborative forum placed in the second stage tab
Rubric Assessment
In the next frame, you will find the evaluation criteria of the assessment; each assessment can be
summit by individual reports
The dominion written in the rubric assessment, include the next criteria that will considered during
the evaluation of the report:
Analysis of the attractiveness factors for the company, risk and challenges taken.
Establishment of distinct strategies emerging from the integration responsiveness framework
Organizational structure description and identification of alternative organizational
arrangements for international operations
Analysis of the global market opportunity and the readiness of the organization to
internationalization
Assessment of the industry market potential, and selection of a foreign business partners
TERM 3
Teaching strategy
In the term 3, the teaching strategy to follow is collaborative learning, as well as the first and second
term. In order to achieve the learning outcomes, the students have to summit a last group
assessment in the same work teams as the work on the first two assessments.
Introduction
The third term will cover the units 9 to 12 and the topics related with these units are:
Unit 9
Entering and Operating in International Markets
Exporting and Countertrade
Incoterms
Unit 10
Entering and Operating in International Markets
Foreign Direct Investment and Collaborative Ventures
Unit 11
Entering and Operating in International Markets
Licensing, Franchising, and Other Contractual Strategies
Global Sourcing
Unit 12
Functional Area Excellence
Marketing in the Global Firm
Human Resource Management in the Global Firm
In this term we going to discuss the emerging markets, they are countries such as Brazil, China,
India, Mexico, and Turkey that, in contrast to advanced economies, are experiencing rapid economic
growth, industrialization, and modernization. A young population and a growing middle-class
characterize most emerging markets. While emerging markets represent attractive markets and low-
cost manufacturing bases, they also tend to have inadequate commercial infrastructure, evolving
legal systems, and a high-risk business environment. Despite their drawbacks, emerging markets
have begun to produce new global challengers, top firms that are fast becoming key contenders in
world markets. These firms pose competitive challenges to companies from the advanced
economies, such as in Europe, Japan, and North America.
These companies also take the challenge to perform international business transactions, and these
operations take place within the global monetary and financial systems. Understanding these
systems is fundamental to company success. When people think of international trade, they
invariably think of trade in products and services. However, the markets for foreign exchange and
capital are much larger. Firms regularly trade the U.S. dollar, European euro, Japanese yen, and
other leading currencies to meet their international business obligations. It is an important factor, the
understanding of the financial and monetary systems in order to succeed in overseas markets
There is other topic important for managers, Globalization. This phenomenon has increased the
speed, frequency, and magnitude by which firms from diverse industries can access international
markets for customers. Managers are evolving their internationalization strategies to transform their
organizations into globally competitive enterprises. There are skills that can be develop, managers
are striving to coordinate sourcing, manufacturing, marketing, and other value-adding activities on a
worldwide basis.
The choices managers make determine the future of the firm. Making good choices depends on
objective evidence and hard data about which products and services to offer, and where to offer
them. The more managers know about an opportunity, the better equipped they will be to exploit it.
This is particularly true in international business, which usually entails greater uncertainty and
unknowns than domestic business, that’s why is important to understand, identify and define the best
business opportunities in the global marketplace.
Activity Description
Topics to develop: Exporting and Countertrade, Incoterms, Foreign Direct Investment and
Collaborative Ventures, Licensing, Franchising, and Other Contractual Strategies, Global Sourcing,
marketing in the Global Firm, and Human Resource Management in the Global Firm
The distinction between advanced economies, developing economies, and emerging markets,
and how its dynamics works
Broadly understand how he international monetary and financial systems works
Understand the role of strategy in international business, also the integration-responsiveness
framework for a firm and its strategies emerging from the integration
The ability to assess the global market opportunity for a firm, as well as, the analysis of
organizational readiness to internationalize
Assessment
The written assessment is a Practical Written Assessment. The group report must analyse the
management, they are keen on entering some emerging market or developing economies. Student
must establish the types of risks and challenges does company likely face in doing business in
emerging markets. Student have to identify the most promising markets; if it is possible, identify the
nature of company’s international strategy, advantages and disadvantages, moreover, describe
company’s organizational culture, and the characteristics of its culture. Remember, student must
justify responses with the theory seen on class; the study case will be given through Moodle
Cover page
Introduction: Intro, aim and scope
Method: Develop the analysis of the global strategy and development
Results: Describe the main findings through the literature review
Discussion: Give some discussion related with the findings and some recommendations
References (Using the Ms Word tool and applying the features to write a report under APA
referencing guide)
Rubric Assessment 3
In the next frame, you will find the evaluation criteria of the assessment; each assessment can be
summit by teams, couples or individual reports
The dominion written in the rubric assessment, include the next criteria that will considered during
the evaluation of the report:
Cavusgi, T., Knight, G. and Riesenberger, J. (2008) International Business: Strategy, Management,
and the New Realities , Prentice Hall
John Daniels , Lee Radebaugh , Daniel Sullivan, International Business, Prentice Hall , 2010
John J. Wild, Kenneth L. Wild, International Business, Prentice Hall, 2009