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eNexus

The easy way for a local business to


Effective double sales and win happy long term
Marketing customers. A practical guide for
ambitious companies in Uganda.

1
CREATE A BLOG POST
Create a great blog post or video that offers
a lot of value to a new customer. For Exam-
ple, an HR consultancy can post “ 7 Tips to
Increase Employee Engagement ”

2
FREE OFFER
Create an irresistible free resource related to
your core offer. Offer this to a potential client
in exchange for their email.. For instance an
offer for free consultation

3
FACEBOOK ADS
Run Ads targeting your ideal customer on
Facebook. First, send them your great blog
(“ungated”) content. Pixel the ones who click
the ad, then retarget them with the free offer
to create your email list.

4
AUTO EMAIL
Step 4: Setup a 5-6 email AutoResponder
that sends out high-value blog posts related
to your core offer, and ends on a sales pitch
(or “next step” offer).

5
ANALYTICS
Track and Tweak… even the experts will only
create a working funnel 3 out of 10 times on
the first try. Tools to use include facebook
insights, google anayltics and website
heatmap.

6
FOLLOW UP
Create a follow-up sequence for those who
don’t respond to maximize the conversions.

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