Social Media Marketing Assignment

OZO COFFEE LOOKALIKE AUDIENCE

For Ozo Coffee lookalike audience will be:

1. Starbucks – Starbucks is one of the most popular coffee brands in the world and therefore a
good brand to create the lookalike audience around
2. McCafé – Similar to Starbucks, McCafé is one of the most popular coffee brands in the world and
therefore a good brand to create the lookalike audience around
3. Dunkin is one of the biggest coffee giants and their followers can prove to be a great lookalike
audience.
4. Nescafe – Nescafe is one of the biggest coffee producing brand across the globe
5. Caribou Coffee – The brand dates back to 1992 and is considered to be among the best coffee
brands across the globe

Apart from that the company will have to set the geographical parameter to be Boulder
Colorado and the interests of the audience to milk based beverages like tea coffee and snacks
while building the custom audience