BHARAT MATRIMONIAL FAILURE AND SUCCESS

In the Indian mythology marriages play a very vital role. Matrimonial services are
in the hit list these days n becoming popular day by day. People in India do not
believe in dating and hence this can be one of the major factors for the
matrimonial to entre the service market. The young women and men in India feel
that there is no necessity for a date as it does not form a part of the historical
culture, but as a survey done India flavors have taken a twist with new thoughts in
the minds of the people. As fresh minds people feel that they need to follow the
Indian trend and culture but with a western touch and this can be the point at
which the matrimonial services grab the market. They have been successful to set
themselves in the minds of the Indian customers where they provide a huge
choice from which they can choose the one they feel comfortable for them.

BHARAT MATRIMONIAL can be said is one such brand which could recognize a
need of such a service in the Indian market but at the same time it was necessary
that it gives its best shot because this service deals with the emotions of the
customers to a large extent as marriages are loud affairs for individuals as well as
for the society.

Initially bharat matrimony had tough competition with the competitors’ at the
regional level. But it could climb the stairs of success easily because of its clear
strategy of grabbing the market.
 SUCCESS OF BHARAT MATRIMONIAL
 Bharat matrimony did not have difficulties to convince the customers and
bring in the trust in such a service as there were competitors already
existing in the market.
 They increased the visibility of their centers in the territory for potential
customers and strengthen their presence to retain existing customers.
 Their target customers were not only the urban people but also the rural
areas as they developed huge trust by their promotional activities. They
brought in flexible plans in order to grab the potential customers in remote
area also.

CUSTOMER RELATIONSHIP MANAGEMENT:

 Their promotional efforts taken to always stay in the minds of the
customers has been the major factor for their success.
 Be it any media advertising –
 Television
 Radio
 Newspapers
 Online
 Sms advertising
 Behind the bus
 Hoardings
 Posters
 Or any other form of print media
 They have done promotion in every means.

 They made sure that the consumers were aware of the existence of
their outlet in various areas around the cities, state, country and
the globe.
 They could easily meet the needs of the customers by providing a
choice of nearly 5000 individuals as decision cannot be taken with
one or two alliances.
 The best way in which they could keep in touch with their
customers was through direct contact and through mails.
 They made sure that even after customer had left the outlet they
had constant touch with them through mobile messages. they kept
reminding they customer about their brand.
 They guaranteed their customers a very safe journey while
experiencing the service and also to clearly handle the emotions of
them.

FAILURES FACED BY BHARAT MATRIMONY:

 There was as such no failure which could be put into notice. As

the competition was a different aspect here the consumers took a
little time to shift their choices.
 The existence of outlets physically was a challenge as initially
there were hardly outlets spread all over.
 They believed more in online marketing and had most of the
contacts through mails which was a failure because the service
 highly relates to emotions the customers wanted a physical proof
of their existence in the market.

To conclude, bharat matrimony is in its in between stage of growth and maturity

more and more competitors are entering the market and to sustain they have to
be out of the box and take promotional efforts to remain in the minds of the
customers.