TATA Motors

TATA Motors, the name does not need any introduction. The company has always focused on
capitalizing their core competencies or competitive advantages for enhancing their market share
according to their strategy.
Being the part of such a large TATA group is itself a competitive advantage. This affiliation
provides the company with the needed knowledge and technology resources for taking their
business to various parts of the world.
Geographic Location
Being active and dynamic, TATA motors has competitive advantage for being located in India
for the low cost labor base. The company fully understands not only the Indian market but many
emerging markets as well. The products are manufactured at lower costs and sold to the new
markets earning huge profits. India is known for least expensive automobile parts which gives
TATA a direct access. Moreover the policies and regulations in India are very favorable for
TATA for business expansion.

Innovation and R&D

The excellent innovation and research and development at TATA motors have created
examples for the rivals. The company has come up with the least expensive car model NANO
which is one of its own kind and no other car manufacturer has ever created such. This
automobile has astonished the industry for its low cost and material and technology. The main
competitive advantage came from their remarkable innovation and development. TATA has
various research centers throughout the India working on the improvement of the engine
efficiency, design, style and instrumentation of vehicles.

TATA aims to fulfill the emerging needs of the automobile industry by coming up with new range
of products. These products are manufactured with purpose of providing comfort, reliability,
safety, capacity and value to the end customers. In order to stay ahead of the competition, the
company is going for huge investments in the area of product development. TATA Ace is being
introduced in commercial vehicle market for snatching the market share of its rivals. Another
sporty vehicle Nexon with both diesel and petrol engine is also attracting customers already.