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• Verbal communication means communication through spoken and

written words. It implies use of words which makes language.• It is the
ability to communication by using words.

An example of verbal communication is saying “No” when

someone asks you to do something you don't want to do

Great communication skills are your ticket to success in

the academic and business world. But have you ever been
overcome by fear or anxiety prior to going on a job
interview or speaking in front of an audience?
Oral communication:

Oral communication is the process of verbally

transmitting information and ideas from one
individual or group to another. Oral communication
can be either formal or informal. Examples of
informal oral communication include:
 Face-to-face conversations
 Telephone conversations
 Discussions that take place at business
meetings
More formal types of oral communication include:
 Presentations at business meetings
 Classroom lectures
 Advantages
 There are many situations in which it
makes sense to choose oral over written
communication. Oral communication is
more personal and less formal than
written communication. If time is limited
and a business matter requires quick
resolution, it may be best to have a
face-to-face or telephone conversation.
There is also more flexibility in oral
communication; you can discuss
different aspects of an issue and make
decisions more quickly than you can in
writing. Oral communication can be
especially effective in addressing
conflicts or problems. Talking things
over is often the best way to settle
disagreements or misunderstandings.
 Finally, oral communication is a great way to
promote employee morale and maintain energy
and enthusiasm within a team
Disadvantages
Despite the many benefits of oral
communication, there are times when
written communication is more effective.
For example, you may want to exchange
important information that needs to be
documented using written communication.
A lot of transactions in the business world
require some type of written record, and
you will find that even strong verbal skills
are not a substitute for putting things in
writing. Additionally, oral communication
tends to be less detailed and more subject
to misunderstanding than written
communication. It's best to always think
carefully about which method of
communication best fits your objective.
Advantages: Written communication helps in laying
down apparent principles, policies and rules for running of
an organization.

It assists in proper delegation of responsibilities. While

in case of oral communication, it is impossible to fix and
delegate responsibilities on the grounds of speech as it
can be taken back by the speaker or he may refuse to
acknowledge.

Written communication is more precise and explicit.

Effective written communication develops and enhances

an organization’s image.

It provides ready records and references.

Legal defenses can depend upon written

communication as it provides valid records.

No need for personal contact - you can tell an

employee he or she has to work overtime
through an email instead of face-to-face.
  Saves money - you can send an email
instead of calling long distance.
Disadvantages of Written Communication

Written communication does not save upon the

costs. It costs huge in terms of stationery and the
manpower employed in writing/typing and
delivering letters.

Also, if the receivers of the written message are

separated by distance and if they need to clear
their doubts, the response is not spontaneous.

Written communication is time-consuming as the

feedback is not immediate. The encoding and
sending of message takes time.

Effective written communication requires great

skills and competencies in language and
vocabulary use. Poor writing skills and quality
have a negative impact on organization’s
reputation.

Too much paper work and e-mails burden is

 involved

The importance of communication in an organization can be

summarized as follows:

1. Communication promotes motivation by informing and

clarifying the employees about the task to be done, the
manner they are performing the task, and how to improve
their performance if it is not up to the mark.
2. Communication is a source of information to the
organizational members for decision-making process as it
helps identifying and assessing alternative course of actions.
3. Communication also plays a crucial role in altering
individual’s attitudes, i.e., a well informed individual will
have better attitude than a less-informed individual.
Organizational magazines, journals, meetings and various
other forms of oral and written communication help in
moulding employee’s attitudes.
4. Communication also helps in socializing. In todays life the
only presence of another individual fosters communication. It
is also said that one cannot survive without communication.
5. As discussed earlier, communication also assists
in controlling process. It helps controlling organizational
member’s behaviour in various ways. There are various
levels of hierarchy and certain principles and guidelines that
employees must follow in an organization. They must comply
with organizational policies, perform their job role efficiently
and communicate any work problem and grievance to their
superiors. Thus, communication helps in controlling function
of management.