THE COLOUR SHOW

M O N O C H R O M A T I C F A S H I O N

AN INCLUSIVE FASHION
BRAND UNVEILING THE ART
OF COLOUR

HANNAH JENKINSON

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 THE COLOUR SHOW
M O N O C H R O M A T I C F A S H I O N

AUDIENCE PROFILE
AN UPCOMING FASHION BRAND ADVERTISEMENT
TARGETTED AT 16-25 YEAR OLDS FASCINATED IN KEEPING
THEIR OUTFITS APPEALING AND MONOCHROMATIC. A
BRAND WITH A RANGE OF STYLES FOR BOTH YOUNG MEN
AND WOMEN OF ALL GENDERS AND ETHNICITIES.

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80%
OF TARGET
AUDIENCE PREFER
SHOPPING ONLINE

30% 32%
SOCIAL MEDIA ADVERTISEMENTS

THE TOP TWO INFLUENCES OF CLOTHING

CHOICES IN CURRENT DAY AND AGE.

90%
INCORPORATE
MONOCHROMATICITY
IN THEIR OUTFITS
DAILY.

75%
OF TARGET AUDIENCE
USE SOCIAL
PLATFORMS AS A
FORM OF VIEWING
CLOTHING ADVERTS
AS INFLUENCE.

The Colour Show is a unique brand targeting at

a range of young generation Z adults. With
influence from the earlier eras, The Colour
Show provides a range of fashion for the
popular y2k style of recent years.
 THE COLOUR SHOW
M O N O C H R O M A T I C F A S H I O N

WHO
The Colour Show is an advert for an inclusive fashion
brand unveiling the art of colour for a wide range of
generation Z individuals from different backgrounds,
genders and ethnicities.

WHAT
The Colour Show is an advert showcasing inclusive
and unique fashion highlighting the diversity of
colour with inspiration from the late 90s and early
2000s.

WHEN
The Colour Show advert will be showcased in the
season of spring on platforms thriving with young
adults interested in brightening up their wardrobe
with more colour. The fashion brand will be
distinguishably noticed digitally towards the later
hours of the day, when social media is most active.

WHERE
The Colour Show advert will be made available to
view across a range of popular platforms in the UK.
This includes before YouTube videos, in popular
online fashion magazines such as GQ and in between
popular late night television shows as these are the
hotspots for young adults and the place where they
are most likely to be.

WHY
The Colour Show provides a vast range of new and
original wardrobe staples necessary to keep in the
know with the latest trends such as y2k and the
return of the 90s. The Colour Show advert presents
provides inclusivity like no other brand in that it
allows all individuals willing to pursue this style to do
so.
 THE COLOUR SHOW
M O N O C H R O M A T I C F A S H I O N

DEMOGRAPHIC
My advert will be mainly targeted at men and women
of all ethnicities and backgrounds, between the ages
of 16-25. This is largely based on the fact that the
stylistic choices made in the brand are popular for
individuals of Generation Z. This includes factors such
as the return of 90s/2000s popular brands and similar
brands to mine.

GEOGRAPHIC
The Colour Show advertisement will be showcased in
the United Kingdom. This is because many of the
styles can be deemed inappropriate in other countries
and regions. The UK has a very extensive range of
approaches to fashion and styles and my brand is
defintely better based to this community of people.

PSYCHOGRAPHIC
A fashion brand advert focussing on individuals who
take pride in how they present themselves through
their clothing on a daily basis. Customers will view The
Colour Show advert in search of unique wardrobe
staples that will make onlookers notice from a
distance. The Colour Show features styles of
monochromaticity for individuals who take pride in
colour matching their outfits.

BEHAVIOURAL
The Colour Show advert presents a range of preset
designs and outfits to allow customers to get
inspiration for how to style pieces together. This will
allow customers to gain insight when making
decisions about what to wear. The Colour Show is an
excellent brand suited for people with great
knowledge about how to style outfits and for
individuals who are still conflicted in the decision
making process.