Perception – A process by which individuals organize and interpret their sensory impressions in order to

give meaning to their environment.

Motivation – it is a force that activates dormant energies and set in motion the action of people.

Attitude – it is the behavioral intention towards an object.

Personality – it is the way in which an individual reacts and interacts with others. Leadership – it is the
ability to shape the attitudes and behavior of others.