Name: ________________________________ Date: ___________________

Grade Level: ___________________________ Section: _________________

Know Them Well

MELC: Profile potential customers (TLE_EM7-12-00-3)

Concepts:
The type of business an entrepreneur should have will largely depend on the
needs and wants of his potential customers. However, the needs and wants of these
potential customers differ, thus ‘one fits all’ will definitely be not applicable for what
kind of product or service you will offer to them. Knowing your target customers is
then very important so you could decide which of their needs and wants will be met.

ACTIVITY 1: True or False

DIRECTION: Analyze each statement below wether it is true or false. Your answer
should be TRUE or FALSE. Write it on the blank provided before each item number.

_______1. Before starting a business, one must determine first his target customers.
_______2. What you want to sell is more important than what your potential
customers want to buy.
_______3. Only the needs of your potential customers must be considered when
planning a business.
_______4. When selecting a product or services to sell, it is important to identify
what is of “Value” to your potential customers.
_______5. One question you should have in mind when planning business if this:
For whom are my products or services aimed at?
_______6. Analyzing your customers will greatly help make your business
successful.
_______7. The product or services you can offer in your business depends on the
social conditions prevailing in the area.
_______8. Online selling of necessities is NOT suitable during the COVID 19
community quarantine period.
_______9. The culture and tradition of the people in the locality will NOT affect your
business.
_______10. A successful entrepreneur must consider consumer satisfaction more
than profit.

ACTIVITY 2: Survey Questionnaire to Determine Potential Costumers

DIRECTION: You have a plan to put up a motorcycle repair shop in your locality.
Before starting the business, you need to know your potential customers.
Administer the survey questionnaire to generate data on your potential customers.
Feel free to add more questions if there are things you need to know more about
them.
You may administer it in your immediate community, or to your Facebook friends
whichever is more suitable. The minimum respondent should be 10 individuals.
Copy the survey questionnaire below on a separate sheet of paper. Provide 1 copy
for each of your respondent.
Survey Questionnaire
I – Personal Profile
a. Name (optional):
b. Age:
c. Sex:
d. Address:
e. Monthly Income:
II – Product /Services Satisfaction:
1. How do you want the services rendered by the motorcycle repair shops in town?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
2. How much would you prefer to pay for services? Site one or more kinds of service
(example: vulcanizing) then write how much you prefer to pay for this kind/s of
service/s.
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
3. What kind of innovation would you like to be integrated in these services?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
4. What else do you want to be included in these types of services?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
 ANSWER KEY

ACTIVITY 1
1. True
2. False
3. False
4. True
5. True
6. True
7. True
8. False
9. Fasle
10. True

RUBRIC FOR ACTIVITY 2

Indicator Score
Conducted the survey to more than 10 individuals and able to add
10
more survey questions.
Conducted the survey to 10 individuals and able to add more survey
9
questions.
Conducted the survey to 10 individuals. Not able to add more survey
8
questions.
Conducted the survey to less than 10 individuals 7

REFERENCES:
Computer Hardware Servicing –Grade 9, Learner’s Material, First Edition