Name: _______________________________ Date: __________________

Grade Level: __________________________ Section: ________________

Know Your Competitors

MELC: Identify the players/ competitors within the town (TLE_EM7-12-00-2)

Concepts:
In generating business idea, you should first identify what type of business is
suited to your business idea. You should analyze and scan the potential
environment, study the marketing practices and strategies of your competitors,
analyze the Strengths, Weaknesses, Opportunities, and the Threats in your
environment to ensure that the products/goods and services you are planning to
offer will be patronized within the easy reach by your target markets/consumers.

ACTIVITY 1: Survey Questionnaire to Determine Potential Competitors

Let us assume that you are an entrepreneur who wants to start a business
related to automotive servicing in your locality. It is important then for you to know
not only the products/services you should sell and your potential customers, but also
your potential competitors. You can do this by conducting a survey.

DIRECTION: Administer the survey questionnaire (Personal and Business Profile) to

generate data on your potential competitor. Conduct the survey within your locality or
through Facebook whichever suits you. Target at least 3 respondents.

Survey Questionnaire to Determine the Potential Competitor

Personal and Business Profile

a. Name (optional):
b. Age:
c. Sex:
 d. Monthly Income:
e. Name of Business Establishment:
f. Number of years in business:
g. Number of Employees/workers:
h. Business Address:

ACTIVITY 2: Know More About Your Potential Competitors

DIRECTION: Answer the succeeding guide questions by gathering more information

from your respondents in Activity 1.

1. What are the business establishments in your community which is related to your
proposed business?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
2. Who are their common clients, and how do they serve them?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
3. What are innovations/best practices employed by your potential competitor?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
4. What are the raw materials and other resources utilized by your potential
competitors?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
5. How do your potential competitors procure their resources? Manner of payment?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
 ANSWER KEY

RUBRIC FOR ACTIVITY 1

Indicator Score
Able to conduct a survey to more than 3 potential competitors 10
Able to conduct a survey to 3 potential competitors 9
Able to conduct a survey to 2 potential competitors 8
Able to conduct a survey to 1 potential competitor 7

RUBRIC FOR ACTIVITY 2

Indicator Score
Able to answer 5 guide questions 10
Able to answer 4 guide questions 9
Able to answer 3 guide questions 8
Able to answer 2 guide questions 7
Able to answer 1 guide question 6

REFERENCES:

A. Books / Module
Computer Hardware Servicing –Grade 9, Learner’s Material, First Edition.