Assessment Task 1: Research and Questioning: Identify the convergent

environment
Submission details
The Assessment Task is due on the date specified by your assessor. Any variations to this
arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for
details.
You must submit soft copy of your answers in a word document.
Upload the softcopy on the link provided in the eLearning site.

Assessment description
You will respond to a set of short-answer questions.

Procedure
1. Review the questions in Appendix 1.
2. Using online research and review of real or simulated business documentation (such as
policies and procedures related to marketing communications and marketing plans),
answer the questions.
3. Submit your answers to the questions within the agreed timeframe and in accordance
with the specifications below.

Specifications
You must submit:
● Written answers to the short-answer questions in Appendix 1.

Your assessor will be looking for demonstrated evidence of your ability to conduct online
research and review real or simulated business documentation, such as policies and
procedures related to marketing communications to:
● identify the characteristics and points of difference between traditional and convergent
approaches to marketing communication
● explain how customers take a central and empowered role within convergent marketing

● list the impact of convergence on the traditional siloed industry

● identify the current key technologies and distributed services that impact on convergent
solutions
● list the type of experts and business networks appropriate to a convergent marketing
solution

BSBMKG417 Apply marketing communication across a convergent industry – Trainers’ Guide LASTUPDATED: April 2018, Version No. 1.0

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 ● list relevant and current legislation, regulations and organisational policy for the field of
marketing communication.

Appendix 1: Short-answer questions

1. What are two characteristics and at least one point of difference between traditional and
convergent approaches to marketing communication?
2. How do customers take a central and empowered role within convergent marketing?
3. What is the role of the traditional siloed sectors to client requirements? Give at least one
example.
4. What is the impact of convergence on the traditional siloed industry?
5. What are the current key technologies and distributed services that impact on
convergent solutions?
6. What are potential points of integration? Refer to at least one (real or simulated)
business case study, marketing campaign or marketing plan to illustrate points of
integration.
7. What are two types of experts and business networks appropriate to a convergent
marketing solution? Give at least two examples of how advice or networks can assist or
have assisted you in your work, referring to a real or simulated case study campaign.
8. What are at least three relevant Acts, regulations or mandatory codes of practice
impacting the field of marketing communication?
a. For each of the three, give at least one example of how a real or simulated case
study organisation has complied with the Act, regulation or code with respect to
convergent marketing activities.
b. Identify at least two relevant organisational policies or procedures.

BSBMKG417 Apply marketing communication across a convergent industry – Trainers’ Guide LASTUPDATED: April 2018, Version No. 1.0

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