Submitted By: Sahibdeep Singh

Roll No: RSB 2018917

BSBMKG501 Identify and evaluate
marketing opportunities

Table of Contents

Task1: Written Questions…………………………………………………………………………………………2

Task 2: Identifying Market Opportunities Project……………………………………………………..8

Task 3: Marketing Opportunities Evaluation……………………………………………………………16

 Assessment Task 1
Written Questions

Assessment Task 1 Instructions

Provide answers to all of the questions below:

1. Identify and outline five examples of legislation and regulations that apply to the marketing
industry in Australia.

1. Australia has one public law for reasonable exchanging and purchaser insurance - the
Australian Consumer Law (ACL).The ACCC advances rivalry and reasonable exchange the
commercial center to profit shoppers, business and the network. The Australian Consumer
Law is fundamentally founded on the Competition and Consumer Act 2010 (recently known
as the Trade Practices Act 1974, it was renamed and refreshed on 1 January 2011). The
Competition and Consumer Act's motivation was to improve the government assistance of
Australians through the advancement of rivalry and reasonable exchanging and arrangement
for customer assurance. The Australian Consumer Law covers numerous parts of business
action; however promoting is maybe the region where marketers can most effectively
wander onto some unacceptable side of the law.

2. Identify two relevant Codes of Practice for the marketing industry and outline the purpose of the
Code and its key components.

2. Industry codes or rules may apply to Australian organizations working inside specific
businesses. On the off chance that you are an entrepreneur, industry sets of principles are
proposed to ensure dealings among you and your clients. Regardless of whether a code is
enforceable relies upon whether it is deliberate or obligatory. An intentional code is self-
managed, while an obligatory code is an enforceable mandatory standard that shields buyers
who buy from your business.
The critical components of any effective advertising plan incorporate the ideas of item, value,
spot and advancement, otherwise called the four Ps of showcasing. The idea of item in an
advertising plan manages finding the correct item for your objective market. Cost is a
significant component of the promoting blend. The organization must make something of
significant worth for the customer. Selling your item in the right spot is another significant
part of the promoting blend. Regardless of how great your item or administration is, if the
client can't think that it’s, no buys will be made. Whenever you have figured out what item
you will sell, the value you will charge and the spot you will sell it, you should inform
 individuals regarding it. This is the place where advancement comes in (By Janet Hunt on 01,
2019)

3. Explain each of following terms in relation to marketing opportunities: market penetration, market
development, product development and diversification.

3.

a) Market penetration - Market infiltration characterized as estimation is the appraisal of how much
an item is being offered comparative with the absolute assessed market for that item, communicated
as a rate. This is otherwise called market entrance rate. Market entrance characterized as an action
(see the Ans off Matrix underneath) is the way toward going to showcase with an item in a current
market where current or comparative items effectively live, and taking piece of the overall industry
from the other contending organizations. This is otherwise called market infiltration procedure (Nov
15, 2019|In Scaling Your Startup, Marketing and PR|By Rachael Pilcher)

b) Market development - Modem conversation of advertising system can be followed back to a

conversation of showcasing the executives by Leverett S. Lyon (1885-1959) in 1926. Showcasing the
board was seen as the business work that created advertising procedure. Lyon contended that
showcasing the executives includes continuous arranging of an organization's promoting exercises in
light of the continually changing inside and outside conditions. Promoting procedure has created
from four ways to deal with vital intuition in business: planning, long haul arranging, recipe
arranging, and key reasoning.

c) Product development - Item improvement is the making of items with new or various attributes
that offer new or extra advantages to the client. Item advancement may include change of a current
item or its introduction or detailing of an altogether new item that fulfills a recently characterized
client need or market specialty (Ullman, 2009; Ulrich and Eppinger, 2004).Each of them is legitimate
and has its legitimacy; in any case, this legitimacy and legitimacy is expressly identified with, for
instance, the sort of item, the kind of association, and the sort of task.

d) Diversification- Diversification strategies are utilized to extend firms' activities by adding markets,
items, administrations, or phases of creation to the current business. The motivation behind
expansion is to permit the organization to enter lines of business that are unique in relation to
current activities. the achievement of a consolidation may depend not just on how incorporated the
joining firms become, yet in addition on how appropriate top heads are to deal with that exertion.
The investigation likewise recommends that distinctive enhancement procedures require various
aptitudes with respect to an organization's top directors, and that the variables should be mulled
over before firms are joined (Marlin, Dan, Bruce T. Lamont, and Scott W. Geiger. "Expansion Strategy
and Top Management Team Fit." Journal of Managerial Issues, fall 2004, 361)
4. Explain each of the phases of the product life cycle.

The item life cycle contains 4 phases’ presentation, development, development and decay.
Presentation imagines the arrival of the item on the lookout (Xu, 2018). Development involves the
buyer acknowledgment to the item bringing about its business development. Development of an
item flags a soaked market for the item when the deals eases back down and decrease suggests less
interest for the item because of changes in customer tastes.

5. Explain the purpose of the marketing mix and each of its components.

5. Marketing mix is a total of the techniques and instruments to advance an item, administration or,
a brand. It joins the 4Ps and 7Ps showcasing devices that establishes its extensiveness.

4Ps

a) Product-alludes to a help or a thing offered to the clients. It should be convincing for the buyer to
purchase.

b) Price – of an item should be proper to the estimation of a similar which the purchaser gets

C) Place-is the market which has been controlled by the organization to sell its items. The area will be
painstakingly shown up at in light of market patterns and purchaser conduct.

d) Promotion-will incorporates advertising and marketing exercises to spike the interest of the item
on the lookout.
6. Explain why the marketing mix is important in bringing a product or services to the market.

6. Each association means a vigorous marketable strategy for the item and additionally, the
administration that it sells. To dispatch the item or potentially, the administration on the lookout,
intellectual assessment of the cost of the item, target market, deals limited time cycles, client and
partners the board delivers the legitimacy and puts forth a business defense for the items as well as,
administration for the association. This prompts item dispatches.

7. Outline four key steps in the marketing process

7. The four key strides in the promoting cycle incorporate revelation, technique, usage and
estimation. The first is revelation that implies thinking about business sectors and purchaser conduct.
This will prompt building out the system for the promoting cycle to start. At that point it is the
execution of the business methodologies and eventually estimation that suggests checking and
estimating the result of the advertising effort.

8. Describe four statistical methods and/or forecasting techniques that can be used to evaluate
marketing opportunities.

8. Four factual strategies which are used to figure promoting openings by associations might be:

a) Time arrangement strategy - this will include examining the business information of the most
recent couple of years and via cautious contemplations, correlations and computations, forecast is
made with respect to the showcasing openings that could be misused by the organization.

b) Delphi strategy - includes conference with a progression of specialists in regards to the planned
promoting open doors for an association. Their perspectives are contrasted and the perspective on
an outer board. This is introduced before the specialists again for additional considerations. The cycle
repeats till an agreement is reached.

c) Market research-this is the traditional model to conjecture showcasing openings. It is finished via
doing a nitty gritty actuality discovering mission of the market as respects to the interest for the item
determined by purchaser conduct, tastes and patterns.

d) Historical investigation - This method of determining incorporates a careful investigation of the

promoting blend of the equivalent items which are on the lookout. This aides in substantiating
discoveries identified with the buyer conduct. It is precise and practical regarding the yield that the
technique produces.
9. Describe a method that can be used for forecasting market growth rate.

9. Market development rate means the pace of extension of the market for the items and
additionally, administrations of the organization and is communicated as yearly rate. It is determined
by diminishing the size of the market for the current year from that of the earlier year. To begin with,
WE discover the size of the market by the all-out deals of the whole market. Next we consider a
previous figure perhaps long term prior For example, if the current size is$3 billion, and the most
recent year figure is $2 billion, at that point the development is $1 billion. By partitioning this change
by the first size of the market and duplicating it by 100 we get the market development rate. For this
situation it is half.

10. Define the term return on investment and explain how it is calculated.

10. Return on investment (ROI) is a monetary proportion used to compute the advantage a
speculator will get comparable to their venture cost. It is most usually estimated as net gain
separated by the first capital expense of the speculation. The higher the proportion, the more
noteworthy the advantage procured. Return on investment (ROI) is a monetary proportion used to
compute the advantage a speculator will get corresponding to their venture cost. It is most normally
estimated as overall gain separated by the first capital expense of the speculation. The higher the
proportion, the more noteworthy the advantage acquired.

Assessment Task 2

Identifying Market Opportunities Project

Assessment Task 2- Identifying Market Opportunities Project

Carefully read the following:

This assessment task requires you to identify and evaluate marketing opportunities for a company
of your choice, so you will need to identify a company and access its Marketing Plan. You can
choose a company by viewing the site http://www.mplans.com/ or by researching the internet for
a Marketing Plan for a company that you are interested in. The marketing plan must include
business goals, target customers, marketing/branding strategy, sales forecasts and marketing
budget to provide sufficient information in order to be able to complete this assessment. Before
you start the assessment task, you should discuss your choice of company with your assessor who
will need to approve your choice before you start the assessment project. For the purposes of this
assessment, assume that you are the Marketing Manager of the company that you have chosen
and that your assessor is the Managing Director. Assume that the location of the business is in the
city or suburb you are living in.

Complete the following activities:

1. Write a marketing review report.

Thoroughly review the marketing plan for the company you have chosen to ensure that you
understand the business objectives, customers and current marketing strategies.
Conduct research on market trends and developments relevant to the business’s products and/or
services, potential new and emerging markets, competitors and any other relevant factors. Make
notes on your research to share at a meeting with the marketing team.
Based on your review of the marketing plan and your research, identify and assess at least three
potential marketing opportunities for the company. Your assessment should focus on each
opportunity’s likely contribution to the business. You should also focus on identifying
entrepreneurial, innovative and creative ideas for marketing opportunities. Make notes on your
ideas to share at the meeting.

Write a short report summarizing your review of the marketing plan and research that, as a
minimum, addresses:
• Summary of business objectives, target customers and current marketing strategies.
• Outline of current market trends and developments, potential new and emerging markets,
competitors and any other relevant factors.
• Explanation of three marketing opportunities that you have identified as being most
viable, including your assessment of each of the marketing opportunities with regard to their
contribution to the company.

You will be required to present and discuss your report at a meeting with your marketing team.
Print out a copy of your report and the marketing plan for each person who will attend the
meeting.

2. Send an email to the Marketing Team (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite,
business-like) style.
It should introduce and summarise the contents of the attachment, and ask for the time, date and
place of the meeting.
Attach your marketing review report and a copy of the marketing plan to the email.

3. Conduct meeting

The next part of your assessment requires you to conduct a short brainstorming session with your
team. Your assessor will have allocated a number of other students to be part of your team and
your assessors will role play your Managing Director.
At the meeting, you will be required to discuss your report, and address:
• A summary of business objectives, target customers and current marketing strategies.
• An outline of current market trends and developments, potential new and emerging
markets, competitors and any other relevant factors.
• An explanation of the three marketing opportunities that you have identified.

You are then required to ask your team to share their ideas on the marketing opportunities you
have identified and assessed. Take note of their ideas and get your team to confirm that the three
marketing opportunities are viable and align with the organization’s objectives.
During the meeting, demonstrate effective communication skills including:
• Speaking clearly and concisely
• Using non-verbal communication to assist with understanding
• Asking questions to identify required information
• Responding to questions as required
• Using active listening techniques to confirm understanding

4. Send an email to the Marketing Team (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite,
business-like) style. It should summarise the three marketing opportunities that were confirmed.
You will explore these three marketing opportunities in more detail in Assessment Task 3.

1. Marketing Review Report

The officeholder survey report will be founded on showcasing the board of an organization called
Delta Power which is fundamentally into wind turbines business.

 Business goals - Delta Power settled in Mumbai, India is private restricted organization
enlisted inside the business purview of India. The organization has been selling wind turbines
for power age to agrarian center points and enterprises in India. The market capitalization of
the organization is $100 million. The business target of the organization is to build its piece of
the overall industry in India and enhance with new item advancement relating to sun
oriented controlled inverters and sunlight based plates. The bigger point is to turn into the
market chief I the breeze turbine fragment in India throughout the following 5 years. The
organization likewise intends to plan more modest measured breeze and sun oriented
controlled generators for private utilization in schools, homes and little establishments. In
addition, the organization deliberately expects to broaden into the global market with
acquisitions and authoritative coordinated efforts.
 Target clients - The objective clients of Delta Power have been the horticultural states in
India where there is an enormous interest for substitute wellsprings of intensity for agrarian
capacities. Agronomical rich states in India, for example, Punjab, Haryana, Madhya Pradesh,
 Maharashtra and Kerala are the objectives for the organization with direct joint effort with
the state governments for the provisioning and establishment of the breeze turbine sets. The
organization likewise supplies its breeze turbines to ventures the country over.
 Current promoting methodologies - Up till now, Delta Power's showcasing technique has
fixated on market entrance. The organization has at the same time been contributing its
assets towards expanding the offer in the current market through advancements by means
of the print and the electronic media. The organization has likewise occasionally supported
government occasions of unmistakable quality and a few games and social occasions in the
nation.
 Current market patterns and improvements - India being a gigantic nation is basically
horticultural determined. Lion's shares of the individuals in the nation live in the semi-
metropolitan and the rustic territories where farming is the transcendent occupation. An
enormous portion of the horticultural territories experience the ill effects of an absence of
standard force gracefully. This turns into a thwarting square to horticultural tasks.
Additionally, the public authority's expectation to offer sops to private force providers with
substitute sustainable wellsprings of energy as tax cuts and appropriations make the other
force fragment in India very rewarding for private players to enter.

 Potential new and developing business sectors - With 1.3 billion populace, the power as the
sole method of intensity, the weight is colossal in India. Substitute wellsprings of intensity in
the inexhaustible sunlight based and wind energy turbines which can produce force will be
modest just as practical in the nation. Modest sun based boards and little wind turbine
generators could discover clients of the equivalent for private utilization additionally.
Accordingly, the entire nation presents a huge market for organizations to misuse.
Furthermore, the Indian subcontinent likewise faces generally similar issues referenced in
this. Delta Power has frequently demonstrated business tendency to enter these business
sectors. Then again, the breeze power creating organizations in Europe and the US have
consistently focused on greater measured breeze turbines to be introduced on the ranches
and huge mechanical houses. Indeed, even these regions can be tapped by Delta Power with
its expectation of broadening into little wind and sun based force generators.

P E S T L E
Political Economic Social Technological Environmental Legal
The political The savvy High populace Prepared Being Delta Power has
factors idea of the development accessibility of sustainable, the to be worried
incredibly energy implies more crude materials business is about the
helpful for underpins necessities for and modest climate legitimate fights
the portion the market modest power work benevolent emerging out of
of wind portion advance
power reimbursements
ventures in default
India

 Competitors - Currently in India, there are two more wind turbine power substances
operational-Sigma Power and Suzlon Energy. The piece of the pie of Delta power comparable
to these two organizations is clarified in the accompanying figure.

Sigma Power
SuzlonPower
Delta 29%
Energy
47% 24%

As is apparent from the figure above, Delta Power has made some catch to do on the off chance that
it intends to turn into the market chief in the breeze turbine section in the following 5 years

 Assessment of 3 advertising openings - The market in India is very huge and prepared to
grasp the change to elective force gracefully. The suggestions are immense for Delta Power.
What the organization requires is a powerful advertising system and one which is unique in
relation to its current market infiltration technique to build its piece of the pie in the current
business sectors. A strong showcasing methodology must be in accordance with the
organization's means to differentiate with new item advancement and investigate new
business markets and fragments both broadly and universally (Mabel and Fernandez, 2008).
The promoting methodologies of the organization will depend upon the capacity of the
organization to unequivocally see the accompanying:
 Understand the business, rivalry and clients
 Increase seriousness
 Provide inspiration
 Improve hazard the board
 Help to screen and oversee execution
 Improve portion of assets and planning
In light of the above mentioned, here is graphed 3 strong promoting procedures that Delta Power
could embrace to achieve its business destinations in the following 5 years and become the market
chief:

1) Product advancement - 4Ps of the showcasing blend should be in the plan of things for Delta
Power (Iacobucci& Rosa 2005). The organization intends to present novel more modest
estimated wind turbines and sunlight based generators for private utilization. It requires
making an escalated market concentrate for the interest and as needs be sorting its items
dependent on zone where the Sun is out for most piece of the year for the matter of its sun
powered generators and blustery areas for its breeze turbines. The organization will likewise
require an intensive appraisal of its rivals' items and adjust its items to a superior can hope
for the end shopper (Dolnicar et. al, 2018).
2) Market advancement - Delta Power in its mission to turn into the market chief in India
throughout the following 5 years should grow its essence skillet India. As of now, the tasks of
the organization are restricted to the agronomical rich conditions of Punjab, Haryana,
Madhya Pradesh and Kerala with some business interests in huge enterprises. With the goal
of the organization to create and plan more modest estimated sun based and wind turbines,
the entire fragment of the monstrous working class in India stands to be the organization's
potential new objective market.
3) Diversification-The Indian subcontinent involving Pakistan, Sri Lanka, Bangladesh, Nepal and
Burma will likewise be the possible quick worldwide business sectors for Delta Power. Rural
being a predominant tasks in these nations likewise experience the ill effects of helpless
force flexibly. In addition, these nations additionally present a flourishing working class
market for the organization's eager endeavor of the scaled down models of its sun based and
wind power generators (Jasmani&Sunarsi, 2020). The possibilities are gigantic and add to this
the European and the US market which basically inclines towards the huge breeze turbines,
Delta Power can deliberately team up with other global private and government major parts
in the fragment to make its quality in those objections. The organization will do well by
acquisitions and takeovers of existing elements in those business sectors take its business
activities seaward (Moller, 2017).

Conclusion

The way in to these systems will be simply the organization's undertaking to showcase carefully.
Other than its present presence in the print and electronic media and sponsorship adventures, Delta
Power in accordance with its vital points need to go for full scale Omni channel advertising with solid
spotlight on computerized advancements. The working class portion in India and in the Indian
subcontinent can be misused by making deals advancement raid through sites, online media, and
SEO and target promotions dependent on the route conduct of the web client. These endeavors
should be upheld up by a strong client assistance group to take care of purchaser inquiries. The
reality for the organization is to keep up a uniform presence on all the stages for its showcasing to
have the option to change over deals into business development and extension for the organization
(Garcia-Rodriguez, 2001).
 2. Send an email to the Marketing Team

To: Managing Director

Subject: Call for Marketing Review Meeting

Connection: Marketing Review Report

Dear Sir,

I accept this open door to notify you of the energizing occasions that our organization Delta Power
is experiencing. With our vigorous plan of action and a decent amount of the market, the future
for the business vows to be blending. The target of the organization is to turn into the market chief
in the following 5 years through item improvement and enhancement.

I propose item and market advancement alongside enhancement as the three procedures to
receive with creative advertising advancement devices like Omni channel promoting to achieve the
organization goals. I have appended herewith a duplicate of the promoting survey plan for the
organization for your scrutiny.

I call upon your august presence to a conference wherein we can officially examine the substance
of my report and your proposals and direct and show up at the last coordination so we can quickly
take them forward operationally. It would be ideal if you cozy me the reasonable time, date and
spot of this proposed meeting.

Regards

Marketing Manager

3. Conduct Meeting

4. Email to Marketing Team

To: Managing Director

Subject: Finalization of the Marketing Strategy

Dear Sir,
This is in conventional reaction to the gathering that we had a week ago with respect to my report
on the advertising survey for the organization. In light of the considerations in the gathering ,
focuses you had raised and your recommendations on the general business case, let me accept this
open door to finish the accompanying three advertising systems to be consolidated by Delta Power
throughout the span of the following a half year.

a) Product Development-Our Company will start the plausibility reads for the plan and
advancement of the proposed more modest measured sun oriented and wind turbines for
homegrown and private utilization.

b) Market advancement - We will start our undertaking to Omni channel promoting to connect
with the colossal undiscovered rural pockets in India and the massive working class fragment for
our item mindfulness.

C) Diversification-We will start statistical surveying for likely coordinated efforts with global
organizations and be on a post for imminent acquisitions to grow universally into the Indian
subcontinent and consequently into the US and the European business sectors.

According to the thoughts with you, I will likewise imply the concerned offices with inside
correspondence through notices. If you don't mind return with whatever other thing that you wish
to let me know in such manner.

Regards

Marketing Manager

Assessment Task 3

Marketing opportunities evaluation

Assessment Task 3 Instructions

Complete the following activities:

1. For each of one of the three the marketing opportunities that you have identified as being most
viable develop a report (in the template provided by your assessor) that addresses:

• Alignment with the business’ objectives and goals as described in the Marketing Plan
• Target customers: describe them and identify whether they are new or existing customers

• Overall benefits to the business of pursuing the opportunity

• Anticipated effect of the marketing opportunity on sales, profitability, growth and market share.
A cost-benefit analysis or existing data in the Marketing Plan could be used to help estimate this.

• Additional resources that will be required, for example, additional funds, staff or equipment
including finances, staff, equipment

• Estimated effect on return on investment. This should be an approximate estimate taking into
account how much the likely cost of the opportunity would be against anticipated return. Use the
information in the Marketing Plan to help you answer this.

• Potential competitors: these may be existing competitors or new ones depending on the
marketing opportunity pursued

• How any changes in economic conditions could impact on each marketing opportunity

• Technological factors that may affect the marketing opportunities identified

• Legal issues associated with each marketing opportunity, including legislation, regulations,
standards and codes that apply

• Risks associated with each marketing opportunity. A risk assessment must be completed for each
opportunity.

Rank each of the marketing opportunities that you have identified from the most viable to least
viable in terms of the potential contribution of each opportunity to business growth. Provide
reasons for your rankings.
Evaluate and report on required changes to business operations in the event of the opportunity
being pursued. Include the following:
• • What organizational changes would need to be made to current operations in order to
take advantage of the opportunities identified?

• • Outline of additional resources that will be required for each of the viable marketing
opportunities. For example, if additional staff are needed, how many or, if there are
additional costs, what are they and what is the amount?

• • Recommended strategies to ensure that the quality of service to existing customers is

not affected by changes made as a result of implementing new marketing opportunities.
Use the Marketing Opportunities Report Template to guide your work.
The report should be approximately 3 to 4 pages long.
You may use charts, tables or graphs to illustrate data if desired.

2. Send an email to the Managing Director (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite,
business-like) style.
It should introduce and summarise the contents of the attachment, and request feedback on the
marketing opportunities that you have identified.
Attach your marketing opportunities report and a copy of the marketing plan to the email.

1.

a) Alignment with the business’ objectives and goals as described in the Marketing Plan

The 3 suggested promoting procedures for Delta Power are item advancement, market improvement
and enhancement. All the three are in accordance with the goals of the organization. The
organization expects to plan more modest estimated sunlight based and wind turbine generators to
create force and this evolvement plan for another item is remembering the massive working class
section in India. Through this the organization needs to make its new items accessible for
homegrown and little scope utilization. Likewise, this transition to plan items for little utilization will
open the entire nation as possible market to misuse. Aside from Punjab, Haryana, Madhya Pradesh
and Kerala, Delta Power will likewise look towards foraying into the other Indian states to tap the
agrarian divisions. At long last, the organization's showcasing technique to broaden into the Indian
subcontinent and European and the US market is related to its expansion destinations and in its
undertaking to turn into the market chief in the following 5 years.
b) Target customers: describe them and identify whether they are new or existing customers

As of now, the clients of Delta Power are the enormous agrarian and mechanical divisions where the
organization is providing its huge breeze turbine sets for power age. With plans of presenting more
modest measured sun based and wind turbine generators, the objective clients of the organization
will be the tremendous section of the working class in India. The organization will likewise look to
focus on the horticultural division everywhere on the counter rather than its present presence in just
4 states in the nation. In like manner, its current business in the greater estimated wind turbines is
restricted to a couple of enterprises. The organization can likewise look towards the other greater
businesses and government houses for it greater breeze turbines.

c) Overall benefits to the business of pursuing the opportunity

The organization had transparently reported its aim become the market chief in the following 5
years. With piece of the pie of 29%, at present Delta Power is in the second situation to Sigma Power
which appreciates 47% piece of the overall industry. New item advancement as the more modest
measured sun oriented and wind turbines will suit the reasonableness remainder of the tremendous
working class in India. The nation as it is experiences a normal quality force gracefully over its states.
This move of the organization alone can sling the status of the organization to the new numerous
uno in the fragment subsequently lining up with its goals.

d) Anticipated effect of the marketing opportunity on sales, profitability, growth and market share.
A cost-benefit analysis or existing data in the Marketing Plan could be used to help estimate this.

costs

opportunities
Financial benefits
Viability

risks

All the four factors of monetary feasibility cost, advantages, openings and dangers are at play here.
The fixed just as the variable expenses in the task concerning the advancement of more modest
estimated wind and sunlight based fueled generators won't change a lot. This is given the way that
the organization as of now has the supplies at its plants to create the greater turbines. The
specialized ability is likewise present. The organization just requires a recalibration of the cycle
strategies for the plan of the more modest estimated generators. Likewise, the danger to the task is
negligible given the gigantic extent of the interest in the working class portion and the Indian
government's inclining towards substitute and sustainable wellsprings of intensity. The advantages
and open doors for the organization is magnificent as India is overflowing with a working class
populace who will drive the interest for power more in the occasions to come.

The accompanying cost volume benefit (CVP) investigation depends on a speculative circumstance
that Delta Power can sell just 20,000 units of its new more modest estimated sun based and wind
turbines for private and homegrown utilization.

As is obvious from the above table, the development open doors for the organization is huge which
additionally factors in the sops and different appropriations which will be stretched out by the state
and focal government in India which has plainly communicated the craving to support substances
which can gracefully inexhaustible wellsprings of energy.

e) Additional resources that will be required, for example, additional funds, staff or equipment
including finances, staff, equipment

Delta power is a major organization working in the portion for a very long time at this point. It as of
now has its authoritative frameworks set up with a lattice structure. This implies that the
organization is as of now working on departmental premise with isolated divisions for assembling,
organization, HrD, frameworks, plan and advancement, promoting and security. The organization is
likewise running into benefits as such the financial plan for the more modest breeze and sun based
generators won't be a significant region of worry for the organization. The extra prerequisites for
staff can be delayed till a later date. The current staffs can be changed for the underlying assembling
of the more modest generators and in the wake of surveying the business results and further market
extension contemplates, this issue can be tended to. The supplies for the assembling of the little
generators are equivalent to those of the bigger turbines. Just, the organization needs to change the
plans of its breeze turbines to change for the sunlight based generators. The main region where the
organization should take a gander at is its advertising division. With its present impulse on the
development of its current business sectors, the organization should plan an Omni channel
promoting methodology to pull in the tremendous working class fragment. A proposed IT division
with a client support office needs scrutiny to follow the course of advanced showcasing for the more
modest generator business fragment.
f) Estimated effect on return on investment. This should be an approximate estimate taking into
account how much the likely cost of the opportunity would be against anticipated return

Productivity file of the proposed venture with respect to the plan of the more modest breeze and
sun powered generators can be evaluated through the accompanying (Kraaijenbrink,2012)

Profitability Index = PV of future cash flows

PV of initial investment

The benefit record of 1 will be make back the initial investment for the organization and any figure
above it will signify benefits. Expecting that the assembling cost of the more modest generators
works out to $30, at that point an underlying venture of $6,00,000 will be needed with an extra
$2,00,000 for the advanced advertising effort alongside interests in showcasing advancements inside
the organization's current presence in the print and electronic media in India. In the event that the
Cost Price of the item can be worked out to $60, taking into account that the compensation period
will be miniscule inferable from the extraordinary interest situation for the items in the section, the
degree of profitability for 20000 units could be about $2,00,000.

g) Potential competitors: these may be existing competitors or new ones depending on the
marketing opportunity pursued

Close versus inaccessible class of contender applies to Delta Power as respects its rivals in the
section. As has been referenced in the previous part of this report, Sigma Power is the market chief
in the breeze turbine fragment in India with an incredible 49% piece of the pie followed by Delta
Power and Suzlon Energy. The open door for Delta Power is that the other two organizations are
likewise in the very good quality enormous turbines fragment and have no prompt designs for
foraying into the more modest generator division. The organization won't be helpless against this
viewpoint and it just stands to pick up from the proposed new item advancement procedure with
plan evolvement of the more modest estimated wind and sun based fueled generator sets for the
immense working class fragment in India (Gyan et. al, 2017).

h) How any changes in economic conditions could impact on each marketing opportunity?

As referenced in the previous area with respect to the latest things in the breeze and sunlight based
poer fragments in India, the public authority and state experts in the nation have communicated
their help and proclivity towards this section. Notwithstanding uncommon changes in the states of
the economy prompted by some regular or, man-made catastrophes, there ought not to be any
constrained modifications in the public authority's plan towards the portion (Resell et. al, 2017). As
far the monetary state of Delta Power is concerned, it is as of now a benefit making substance which
has been working with green goes for a very long time at this point.

i) Technological factors that may affect the marketing opportunities identified

Delta Power has been fabricating the huge breeze turbines for a very long time at this point. Planning
a more modest rendition won't need any extra innovative requests separated from changes and
recalibrations to its current innovation. It is the sun based controlled generators which will require
minor acquisition of innovation plans altered by the necessities of the sun oriented innovation.

j) Legal issues associated with each marketing opportunity, including legislation, regulations,
standards and codes that apply

Delta Power is enlisted under the Companies Act in India as such has been under the ambit of the
relative multitude of enactments, guidelines and codes rehearses followed inside the business and
has essential accreditation to this respect. Its global broadening will require examination of the
modern guideline set up in the objective nation prior to taking such an action

k) Risks associated with each marketing opportunity. A risk assessment must be completed for
each opportunity
The dangers that can be foreseen in the item advancement can be immediate dangers identified with
catastrophic events, pandemic like the current COVID-19 situation, lawful procedures by certain
gatherings or NGOs with personal stake, worldwide occasions, ecological, security, WHS, supplies and
additionally, administrations related (Thapar and Sharma, 2020). The aberrant dangers could be
operational imperfections and deformity in the plan that may manifest during the item
improvement.
The dangers in the market advancement procedure could be connected to abrupt gracefully chain
interruptions, unpredictable economic situations from locale to area in the nation and circuitous
dangers may identify with legitimate and administrative fights because of some new state guideline
(Gama et. al, 2017).

The danger to the expansion procedure could be operational relating to cooperation or, obtaining
issues, administrative as well as, legitimate issues in the objective nation, reputational, item and
economic situations inconsistencies.

L) Rank each of the marketing opportunities that you have identified from the most viable to least
viable in terms of the potential contribution of each opportunity to business growth. Provide
reasons for your rankings.
The profitability index or, the benefit to cost ratio calculator has been elucidated below to quantify
the benefit to cost proportions of the investment required in the smaller sized solar and wind
turbines for domestic consumption market.

Profitability Index Calculator

Initial Investment ($) 10,000

Cash Flow from Invest. ($ / Time Period) 15,000

Number of Time Periods 1

Opportunity Cost (% / Time Period) 10.0%

Final Value of the Investment ($) 0

Calculator Results:
Present Value of Cash Flows ($) 909091

Net Present Value of Money ($) 109091

Profitability Index or Benefit Cost Ratio 1.14

So the rankings will be like:

Market development

Diversification Product Development

The above figure shows the rankings of the three strategies from least to most feasible in terms of
their respective profitability index.

M) Evaluate and report on required changes to business operations in the event of the opportunity
being pursued. Include the following:
i) What organizational changes would need to be made to current operations in order to take
advantage of the opportunities identified?

The accompanying hierarchical changes should be affected over the span of examination of the 3
promoting systems:
•Additional staffs for the IT division and client assistance work areas for Omni channel showcasing
•Layout, appearance, access, office and security foundation and arrangements for the new item
improvement focus, IT division and client care (Yassine et. al, 2017)
•Storage, warehousing, dispatch, convey systems set up for the proposed more modest sunlight
based and wind turbines
•Computers, data through intranet and cloud based information stockpiling systems
•Campaigns, material and costs help for Omni channel promoting

ii) Outline of additional resources that will be required for each of the viable marketing
opportunities. For example, if additional staff are needed, how many or, if there are additional costs,
what are they and what is the amount?

An extra assets list which will be called for has been given beneath:
• Product advancement
Extra staffs – 50
Venture $800000 per 20000 units of the more modest turbines (incorporates showcasing cost)

•Market advancement
Extra Staffs – 50 in the IT division and 25 in the client care for Omni channel showcasing exercises.
These numbers are in overabundance of the current advertising staffs on capacity in the
organization.
Venture $10 million

•Diversification will be completed by the current upper and center administration echelons inside
the organization.

iii) Recommended procedures to guarantee that the nature of administration to existing clients isn't
influenced by changes made because of executing new showcasing openings.

The execution of the three new advertising methodologies by Delta Power ought not encroach with
the nature of items and administrations being administered by the current system of the
organization to continue its piece of the overall industry in the current business and asset the new
vital undertakings. This can be dealt with by rigid quality control which is now set up in the
organization (Eslami&Lakemond, 2016). It will likewise guarantee that the maintainability rehearses
in production, gracefully chain, deals, and customer relations the board, after deals adjusting, audit
and checking measures which are set up as of now work away from the business spotlight of the
organization's proposed changes in its tasks through the 3 novel promoting systems in accordance
with the organization goals.

2. E-mail to Managing Director

To: Managing Director

Subject: Marketing Opportunities Report

Connections: Marketing Opportunities Report and Marketing Plan

Dear Sir,

This alludes to our prior gathering where you had focused on the significance of building up a report
on the proposed 3 promoting techniques that our organization needs to receive in accordance with
our destinations throughout the following 5 years. I accept this open door to suggest you the
subtleties of the concerned report that has been ready for the previously mentioned reason.

This advertising openings report attached with this mail is an away from to detail the signs of the
three tasks specifically, market advancement, new item improvement and enhancement seaward. I
have unmistakably reported the assets, time span, assessed measurement of the productivity list,
contenders appraisal, plausibility of the three undertakings as respects to the likely dangers, directed
clients and market and the imminent by and large business development that can be normal.

It would be ideal if you return to the substance of this report with your important proposals and
extra. The input will be very valuable in outlining the last venture plan preceding the genuine
dispatches.

Regards

Administrative Manager

Delta Power