BSBMKG501 Identify and Evaluate marketing opportunities

Name - Simarjeet Kaur Chahal

Assessment : 03

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 Q1.

Business Services Wage Assessment Tool Payment Scheme Act 2015 –

This law focusses on the wages of the employees. Business Service Wage Assessment Tool Payment
Scheme was developed by the Australian government by the use of Australian Disability venture. This
is done to evaluate the wages of supported employees.

Competition and Consumer Act 2010 –

The competition and Consumer Act 2010 broadly covers unfair marketing practices, industry codes,
price monitoring, product safety and labelling, mergers etc. The Competition and Consumer Act 2010
covers most of the areas of the market such as relationships with the wholesale retailers, customers,
suppliers etc. The Competition and Consumer Act 2010 main purpose is to increase the welfare of
Australians that’s why Competition and Consumer Act 2010 promotes the fair trading, customer

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protection and competition.

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Here is the list of regulations when conducting marketing activities:

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 Advertising rs e
 Competition
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 Signage
 Direct marketing
 Bill posting
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Advertising – When we market the business, we have to apply a number of regulations such as
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misleading conduct, Bait advertising etc.

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Competitions – It is regulated by your state through a permit.

Signage - It is also regulated by the state or territory government. Signage includes the sandwich
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boards, permanent signs on the buildings etc.

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Q2.
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The relevant codes of practice and national standards include

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AANA best practice guideline – responsible marketing communications in the digital space.

This guideline is the best practice guideline for marketers and their agencies. For making sure that
the advertising and marketing communication is clearly distinguishable and helps to take the right
steps. The AANA codes of practice apply to all the advertisers and marketers who promotes the
services, brands and products. AANA codes of practice is a good platform for marketers. The AANA
codes of practices apply to advertising and marketing communications under two conditions which
are given here. First is Does the material draw the attention of public? Second is Does the marketer
has a reasonable degree? What issues should be considered? Does advertising needs to be labelled?
Etc.

ADMA codes of practice

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 ADMA sets leading industry standards. The ADMA code of practice meets current industry needs. It
helps to minimise the risks. The ADMA code of practice framework is structures with ethical and
regulatory considerations. Objectives of ADMA code of practice are given below:

 Make positive choices for customers

 There is an imperative to act ethically, for every ADMA member
 Greater consumer trust and confidence in the integrity of ADMA members is at the heart of
the ADMA Code of Practice.

Q3.

The success story of Fuji Xerox on their online marketing strategy must have been accomplished
with some changes required in their current operations. Briefly outline any three such changes
which you think Fuji Xerox must have gone through or implemented.

Business Process Reengineering: Company take one of the most important action which is to guide

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its operations in the right direction.

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In their online marketing, Fuji Xerox must have gone through steps in business Process Reengineering

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in order to identify problems.

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Another important change Fuji Xerox must have staff training, new KPI’s etc.
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