Kanjana Sanmee
BBIOO1274
Assessment: 1 - Identify digital applications and trends
(Research & Presentation)
Submission details
The Assessment Task is due on the date specified by your assessor. Any variations to this
arrangement must be approved in writing by your assessor.
Digital Application Solution
Google drive Google Drive is a file storage
and synchronization service
developed by Google.
G-mail Gmail is a free, advertising-
supported email service
developed by Google.
CRM (Customer relationship Customer relationship
management) management (CRM) is a term
that refers to practices,
strategies and technologies
that companies use to manage
and analyze customer
BSBMGT407 Task 1
Discuss the proposed creation
Google Drive offers apps with offline
capabilities for Windows and macOS
computers, and Android and iOS
smartphones and tablets. Google Drive
encompasses Google Docs, Sheets and
Slides, an office suite that permits
collaborative editing of documents,
spreadsheets, presentations, drawings,
forms, and more. Files created and
edited through the office suite are
saved in Google Drive.
Google's mail servers automatically
scan emails for multiple purposes,
including to add context-sensitive
advertisements next to emails, and to
filter spam and malware.
with the goal of improving business
relationships with customers, assisting
in customer retention and driving sales
growth
Kanjana Sanmee BSBMGT407 Task 1
BBIOO1274

interactions and data

throughout the customer
lifecycle growth.

Why these applications do not address the organisation’s business plans: Because it is sometime
not too privacy for the organization information

a. operational plans and policies

There are two policies, as Marketing Intellectual Property (IP) Policy as the purpose is To define
and set standards in relation to intellectual property. And Marketing – organisation Policy that
their purpose is to define and set digital media protocols and conventions essential when using
policy.
The purpose of this Intellectual Policy (‘the Policy’) is to provide guidance and direction as to
the management of IP in an effective, efficient and ethical manner.
The Policy aims to:
o set out the rules applying to ownership, management, use, protection, and disposal of
IP rights developed or used based on the activities performed in affiliation with Fusion
Marketing
o guide staff members to identify, protect, manage and commercially develop IP
o enable staff members to develop a sound understanding toward IP rights of internal and
o external stakeholders.
o Being a part of Fusion Marketing and undertaking projects on behalf of the organisation,
you hold an accountable position of trust and responsibility. As a member of our
organisation, you are required to comply with this Fusion Wiki Policy (‘the Policy’) which
aims to:
o set out the rules for managing, using and sharing digital content in Fusion Wiki
o ensure that our digital knowledge is accessible, accurate, appropriate and safe
o provide guidance to our members when generating, organising, using, sharing, and
centralising digital corporate knowledge.
Kanjana Sanmee BSBMGT407 Task 1
BBIOO1274

b. determining validity and reliability of sources (include reference to at least three valid and
reliable sources)
The five criteria foe validity are Validity refers to the degree to which a study accurately reflects
or assesses the specific concept that the researcher is attempting to measure.
o Relevance - the document must have a purpose to what you won't to say and have
evidence to back it up.
o Accuracy - the document must be correct so you can put a point across.
o Utility - the document provides formative and summary results with the right
o information.
o Information update
o From good reliable sources
The five criteria for reliability are: -
Accuracy
o Are the supposedly factual descriptions correct? Check whether they are backed up by
information in other sources.
o Are opinions supported by facts?
Objectivity
o Is informing the reader the author's primary goal, or is he rather trying to persuade his
audience? (Opinion-forming, propaganda, etc.)
o Is the information based on hard facts or on opinions?
o Is the subject explored from different perspectives?
Verifiability
o Are source references provided?
o What is the quality of the cited sources?
o Is it possible to verify whether the information is correct and complete?

c. relevant processes for storage of the research and presentation for future business
use, and
Information source Description of credibility
Internet website some information from internet sources such
as News are less credibility as it is more
concern about opinion than fact for user
nowadays, other credibility such as
Government information, Company
Kanjana Sanmee BSBMGT407 Task 1
BBIOO1274

information. However it is alternate points of

view
Academic Journals It is credibility as Recent research on a topic,
Focused, peer-reviewed articles written by
experts, Data, statistics, charts, and graphs
and Bibliographies of other sources.
Digital information sources
So much information is available through so many new sources that searching and actually
finding what you need is growing more and more complex. For external sources such as
o Information on competitors
o Technology trends
o Legal compliance
o Details about actual or,
o Potential suppliers

d. adescriptionofstrategiesyouusetoensureyoukeepuptodatawithdigitaltrendsfor
application in the workplace.

Digital information comes from a range of sources, including online books, journals,
magazines, newspapers, television and radio. The creators of this information could be
governments experts, journalists, competitors or anyone else you can think of.

https://www.carnegielibrary.org/digital-skills-basics-getting-started-with-google-drive/

https://www.creatio.com/page/what-is-crm

https://www.managementstudyguide.com/operations-policy-and-strategy.htm