Professional Documents
Culture Documents
fernandobr939@gmail.com
mpigaflorentin@gmail.com
17
0
Important note:
This document is strictly confidential, solely intended to present the essence and overview of
the Golf Airlines project to the specific partner and/or competent entity, with clear purposes of
responsible partnership, and thus, should not be copied, disclosed or deviated from its original
purposes.
It presents all lines of the Company operations as well as the strategy for its consolidation, according to
the business prospect of the country and Continent in aviation.
1
LIST OF CONTENT PAGE
CHAPTER 5 – SWOT
Strengthen, weakness, opportunity, threaten……………………………………………………………………………...15
CHAPTER 6 – Conclusion
Gulf of Guinea – a huge market………………………………………………………………………………………16
2
CHAPTER 1
Democratic Republic of Sao Tome and Principe is a Portuguese-speaking island nation located in
the Gulf of Guinea consisted by two small islands: Sao Tome and Principe.
Discovered and claimed by Portugal in the late 15th century, the island’s sugar based economy
gave way to coffee and cocoa in the 19th century. The archipelago is beautiful and wonderful,
elected in 2012 as world biosphere reserve by UNESCO and therefore is becoming more and
more a big point for tourist attraction and investment. The Population is estimated about 192
thousand. People are peaceful and welcoming. The economy of the country is still dominated
by the export of cocoa and coffee. But it is set to change dramatically as it enters the ranks of
oil producers. On February 2008, the country was accepted as a candidate country to join the
Extractive Industries Transparency Initiative (EITI) and received a grant of support from the EITI
multidonor trust fund.
The country has also a huge potential in the tourism sector with some significant investment by
companies. Other sectors of economy such as construction, telecommunications, finances,
energy, hydrocarbons, health and education are also attracting investments.
3
with this lack. This group includes, tourists, business men, NGOs, governmental and diplomatic
delegations, until common citizen, etc. So, any investment in this area, if taken patiently and
tidily, can be very profitable for the investor.
The connectivity is very poor in Sao Tome and Principe, as presented in the following table, and clearly
gives a negative effect to the economy.
As an up-coming economic operator of the country, we (Gulf Airlines) feel the responsibility to play our
role in changing this unfortunate scenario, with faith and confidence on the future.
4
CHAPTER 2
Gulf Airlines
Gulf Airlines is a National Air Company with headquarter as well as operation base located in
Sao Tome city. The company intends to perform Regular air transportation for passenger and
cargo, assuring the smooth connection between Sao Tome and the African regional zone of Gulf
of Guinea and the world.
As the first destinations, the company intends to make flight between Sao Tome and Libreville,
Douala, Port Harcourt, Point Noire, Cotonu, Lome with a ATR 42-500, MTOW=18T, Cap= 48 pax.
Later, along the consolidation of the company, more routes will be added such as Luanda, Praia,
Johannesburg etc.
Training
Company will carry out all required trainings for staff according to the desired standard and
demand of aeronautical operations. Partnerships must be created in order to ensure a good
and necessary accomplishment of this challenge, as the success will mostly depend on it.
Fueling
Fuel is the most expensive consumable and basic resource in day-by-day operation.
Fueling process will follow the Captain command in accordance with commercial principle of
aircraft weight and balance. But for a better control of cost, fuel must be bought in Stations
with best price. Anyway, therefore, funds will be allocated for each station through financial
procedure and funding protocol between the company and specific supplier partners.
5
Organigram
MANAGING DIRECTOR
EXPLOITATION
OPERATION MANAGER
MANAGER ?
FERNANDO BRAGANÇA MPIGA FLORENTIN
FINANCE &
ACCOUNTING MANAGER SALES MANAGER
? ?
6
Regular Flight schedule
FLIGHT SCHEDULE
More frequencies and destinations should be added as far as the company consolidation process requires,
according to Company goals and marketing circumstances.
7
CHAPTER 3
Financial prospection
Ticket fares
BASE FARES
8
Prevision of income and pax
PREVISION OF PAX AND INCOME
MONDAY FLIGHTS TUESDAY FLIGHTS WEDNESDAY FLIGHTS
Routes (all Proposed Prevision Routes (all Proposed Prevision Proposed Prevision
Routes (all return)
return) Base fare Pax Income return) Base fare Pax Income Base fare Pax Income
TMS-PNR 300,0 20 6 000,0 TMS-LBV 180,0 20 3 600,0 -
PNR-TMS 300,0 20 6 000,0 LBV-TMS 180,0 20 3 600,0 -
TMS-COO 300,0 20 6 000,0 0 - -
COO-TMS 300,0 20 6 000,0 0 - -
TMS-LFW 250,0 20 5 000,0 0 - -
LFW-TMS 250,0 20 5 000,0 0 - -
6 Total 120 34 000,0 2 Total 40 7 200,0 0 Total 0 -
THURSDAY FLIGHTS FRIDAY FLIGHTS SATURDAY FLIGHTS
Routes (all Proposed Base Prevision Routes (all Proposed Prevision Routes (all Proposed Base Prevision
return) fare Pax Income return) Base fare Pax Income return) fare Pax Income
TMS-LBV 180,0 20 3 600,0 TMS-PNR 300,0 20 6 000,0 0 -
LBV-TMS 180,0 20 3 600,0 PNR-TMS 300,0 20 6 000,0 0 -
TMS-PHC 400,0 20 8 000,0 TMS-COO 300,0 20 6 000,0 0 -
PHC-TMS 400,0 20 8 000,0 COO-TMS 300,0 20 6 000,0 0 -
TMS-DLA 250,0 20 5 000,0 TMS-LFW 250,0 20 5 000,0 -
DLA-TMS 250,0 20 5 000,0 LFW-TMS 250,0 20 5 000,0 -
6 Total 120 33 200,0 6 Total 120 34 000,0 0 Total 0 -
SUNDAY FLIGHTS INCOME (prevision)
Weekly Monthly 3 Months 6 Months 1 Year
Proposed Prevision 141 600,00 606 857,1 1 820 571,4 3 641 142,9 7 282 285,7
Routes (all return)
Base fare Pax Income
TMS-LBV 180,0 20 3 600,0 OTHER INCOMES
LBV-TMS 180,0 20 3 600,0 Fuel tax
TMS-PHC 400,0 20 8 000,0 Weekly pax Fuel tax Weekly income 1 month 3 months 6 months 1 Year
PHC-TMS 400,0 20 8 000,0 520 12,00 6 240,00 24 960,00 74 880,00 149 760,00 299 520,00
TMS-DLA 250,0 20 5 000,0 Excess baggage fee
DLA-TMS 250,0 20 5 000,0 Prevision
Weekly pax Weekly income 1 month 3 months 6 months 1 Year
6 Total 120 33 200,0 (USD)
20 50,00 1 000,00 4 000,00 12 000,00 24 000,00 48 000,00
Charter operation
Total pax per week 520 Unit Net income Weekly income 1 month 3 months 6 months 1 Year
Total pax per month 2229 1 4 000,00 - 4 000,00 12 000,00 24 000,00 48 000,00
Total Flight per week 26 No show penalty + ticket change fee
Total Flt per month 111 Weekly pax Prevision Weekly income 1 month 3 months 6 months 1 Year
10 20,00 200,00 800,00 2 400,00 4 800,00 9 600,00
13
Cost of operation
BUDGET
For ATR 42-500 , MTOW=18T
2- AIRCRAFT LEASE
ATR 42-500 RATE DURATION 1 MONTH 90 DAYS 6 MONTHS 1 YEAR
ACMI - ATR 42-500 75 000 225 000 450 000,00 900 000
Crew Per Diem (4 members) 60,00 per day 7 200 21 600 43 200,00 86 400
HOTAC (house rent + Energy + Water + servant) - 1 200,00 3 600 7 200,00 14 400
10
3- OPERATION COST CURRENCY - USD PERIOD COVERED
UNIT
ITEMS VALUE Qty MONTHLY 3 MONTH 6 MONTH 1 YEAR
TMS Station ops cost 70 000,00 210 000,00 420 000,00 840 000,00
LBV Station ops cost 10 000,00 30 000,00 60 000,00 120 000,00
PHC Station ops cost - 10 000,00 30 000,00 60 000,00 120 000,00
DLA Station ops cost 10 000,00 30 000,00 60 000,00 120 000,00
PNR Station ops cost 10 000,00 30 000,00 60 000,00 120 000,00
COO Station ops cost 10 000,00 30 000,00 60 000,00 120 000,00
LFW Statin ops cost 10 000,00 30 000,00 60 000,00 120 000,00
LAD Station ops cost - - - -
RAI Station ops cost - - - -
- - - -
Fuel burn - Jet A1 (ENCO), Estimated 31.875L/week - ATR 1,30 136607,1 177 589,29 532 767,86 1 065 535,71 2 131 071,43
Catering (520pax/week, 2.229 pax per month) 20,00 2229 44 580,00 133 740,00 267 480,00 534 960,00
- - - -
TOTAL 21,30 Per flight 352 169,29 1 056 507,86 2 113 015,71 4 226 031,43
CURRENCY -
4- LOGISTIC USD PERIOD COVERED
UNIT
ITEMS VALUE Qty MONTHLY 3 MONTH 6 MONTH 1 YEAR
City office rent (headquarter) - TMS 1 000,00 3 000,00 6 000,00 12 000,00
Airport Ticketing Office (ATO) Rent - (TMS) 400,00 1 200,00 2 400,00 4 800,00
Internet + telephone consumption (ATO+CTO) - TMS 700,00 2 100,00 4 200,00 8 400,00
Stationaries and cansumables (office+operations) - TMS 300,00 900,00 1 800,00 3 600,00
EMAE - Electricity and water - TMS 100,00 300,00 600,00 1 200,00
Flight ops Systems 1 000,00 1 000,00 1 000,00 1 000,00
Ticketing and reservation System
11
5- MARKETING CURRENCY - USD PERIOD COVERED
UNIT
ITEMS VALUE Qty MONTHLY 3 MONTH 6 MONTH 1 YEAR
SPOT TV Production 300,00 900,00 900,00 3 600,00
Outdoors (Placed in strategic locations in town) 2 500,00 3 7 500,00 7 500,00 7 500,00 7 500,00
Display outdoor in the office 2 500,00 1 2 500,00 2 500,00 2 500,00 2 500,00
Newspaper publicity and magazine (Press) 600,00 1 800,00 1 800,00 1 800,00
Brochures, flyers, posters - 700,00 2 100,00 4 200,00 8 400,00
Radio spot - 100,00 300,00 600,00 1 200,00
Websites 1 000,00 1 000,00 1 000,00 1 000,00
- - -
TOTAL 12 700,00 16 100,00 18 500,00 26 000,00
CURRENCY -
6- OTHER COSTS & HUMAN RESOURCE USD PERIOD COVERED
UNIT
ITEMS VALUE Qty MONTHLY 3 MONTH 6 MONTH 1 YEAR
Salary - (Human resource) 20 000,00 60 000,00 120 000,00 240 000,00
Flight cancelation - ?? ? ? ? ?
- - -
TOTAL 20 000,00 60 000,00 120 000,00 240 000,00
Note:
Handling service charge value considered in this calculation is not conclusive. This quotation can be reduced to a reazonable and more profitable price for the company after the
bilateral agreement be signed with Ground Handling company.
Also the exemptions are not yet considered in this budget. Note that as a local registered company at SaoTome, there are some important exemptions in terms of cost that the
company may benefit.
Other costs not mentioned here is the Flight test (inspection), the clearance for each station, training and the cost with outbounding marketing and partnership demand (including
travel, accommodations, etc).
Human resource
Note that Human Source structure and salary grid is still to be defined and therefore there may be a difference between the presented value and the actual one.
12
SUMMARY OF ECONOMIC AND FINANCIAL FEASIBILITY ANALYSIS
TABLE OF PROFIT
Total cost 543 239,29 1 474 477,86 2 868 635,71 5 625 751,43
Conventional feasibility indicators - means that in one year of operation, 33,6% of the investment will be recovered
and the pay back time will be in 35,8 months, equivalent to 3,0 years
13
Aviation leasing market
According to Boeing company forecast between 2020-2030 the African continent will need about 1000
new commercial airplanes for growing its aviation industry. In view of that, Gulf Airlines will acquire
new jetliners for its leasing division, as leasing of aircrafts to airlines in Africa is a huge market which is
untapped.
Gulf airlines with his Leasing aircrafts division will cover that sector of industry by purchasing 15 new
Boeing jetliners (long haul, medium haul and short haul).
Those jetliners will be also used by Gulf Airlines for its routes expansion and development on
intercontinental routes like: LISBON, LUANDA, BISSAU, LONDON, PARIS, RIO, NEW YORK, DUBAI,
JOHANNESBURG, etc.
COST REVENUE
Aircraft types and Sub-total airplane Lease monthly rate (USD) Annual income
Qty Price (USD)
models acquisition cost forecast
Rate Qty Sub-Total
B-777-300ER 2 339 600 000,00 679 200 000,00 1 700 000,00 2 3 400 000,00 40 800 000,00
B-777-200ER 2 277 300 000,00 554 600 000,00 900 000,00 2 1 800 000,00 21 600 000,00
B-787-800 2 224 600 000,00 449 200 000,00 1 000 000,00 2 2 000 000,00 24 000 000,00
B-787-900 2 264 600 000,00 529 200 000,00 1 200 000,00 2 2 400 000,00 28 800 000,00
B-767-300ER 2 197 100 000,00 394 200 000,00 600 000,00 2 1 200 000,00 14 400 000,00
B-787-10 2 306 100 000,00 612 200 000,00 1 300 000,00 2 2 600 000,00 31 200 000,00
B-737-600 3 57 000 000,00 171 000 000,00 850 000,00 3 2 550 000,00 30 600 000,00
Note:
This 5.6% per year is not yet considering expenses with A/c insurances, maintenances, etc.
13
CHAPTER 4
A strong policy of publicity advertisement will be carried out through the media, brochures, posters,
flyers, etc and will be justified (confirmed) by the quality and prestige of Gulf Airlines services and
name. Business card must be printed out for a specific group of staff in order to ensure the solid and
continuing divulgation of company name and contact locally, regionally and internationally.
It´s necessary to create an image of a local Guld Airlines company that cares about the nation issues
and gives contribution on the country development through partnerships with social sectors of the
country such as: Sport, Health, Education, productive Sector, etc. We can make a good image by the
policy of focalized marketing for specific target groups as presented on the example draft table
below:
SECTOR STRATEGY
Sports (Ministry of Sports) Special ticket fares for sport delegations of the country
Education (Ministry of Education) Special ticket fares for students
Health (Ministry of Health) Special ticket fares or conditions for special recommended
passengers.
Productive Sector (Agriculture) Special ticket fares for specific passenger recommended
groups identified among agriculture producers, etc.
Others ….
Quality control
On-time performance and safety must be the main principle of Gulf Airlines operation, for the good
name of the company. Thus special attention will be taken on the customer satisfaction in
accordance with all international and each particular station´s regulations and within the objectives
of the company.
Concurrency
Fortunately the scenario is very favorable in terms of concurrency. We consider LBV as such a
strategic and traditional route. If we make low fares against the two competitive airlines (CEIBA and
Afrijet), we can achieve their current average of TMS-LBV-TMS - 22 pax.
14
CHAPTER 5
SWOT
Strengthen
- The political situation of the country is such of plain stability that is quite favorable for all kind
of serious and sustainable investment.
- Such (Gulf Airlines) connection will be a link to improve the flux of business between Sao Tome
and the region and break the relative isolation of the archipelago.
- Reinforcement of tourism sector.
- The railway light ensures the 24h operation
Weakness
- Issues such as financial, technical maintenance of equipments
- Cancelations.
- High cost of operation in TMS
Opportunity
- Become the main link of business and means of connection between Sao Tome and the region
and continent.
- To occupy a relevant position in the economic development of the country by providing Air
transportation and contribute for the development of the country in several sectors as Tourism,
Oil extraction, Service render, Import & Export, etc.
Threaten
- Cancelations due several reasons.
16
CHAPTER 6
Conclusion
Although the aviation is still suffering in this country due to the lack of infrastructure, the market
is right here and opportunity is at this present time. A time for each one take his position since
now for what will come in this rich zone of African continent in global era.
Thank you
fernandobr939@gmail.com | +239 9806367
mpigaflorentin@gmail.com | + 241 06489206
17